| 1 | 0 | 3 | 4 | 3 | 4 |
Kia Optima vs. Toyota Prius Prime Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Kia Optima vs. Toyota Prius Prime Invoice Comparison
Lowest Total Price: $29,944 Toyota Prius Prime Advanced | ||||
| Difference: $4,801 | ||||
Lowest Total Invoice: $28,527 Toyota Prius Prime Advanced | ||||
| Difference: $3,766 | ||||
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| Model Year | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | Optima | Optima | Prius Prime |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Base Price | $30,990 | $35,210 | $30,500 | $33,300 |
| Base Invoice | $28,752 | $32,743 | $28,380 | $31,968 |
| Technology Package | 5,000 | 5,250 | 3,000 | |
| Cargo mat | 95 | 95 | ||
| Universal garage door opener | 350 | 350 | 350 | |
| Floor mats | 224 | |||
| Technology Package | 4,618 | 4,831 | 2,727 | |
| Cargo mat | 78 | 78 | ||
| Universal garage door opener | 291 | 291 | 291 | |
| Floor mats | 139 | |||
| Options (change) | 5,445 | 5,695 | 3,350 | 224 |
| Options (change) | 4,987 | 5,200 | 3,018 | 139 |
| Destination | 895 | 895 | 895 | 920 |
| Gas Tax | 0 | -4,919 | 0 | -4,500 |
| Total Price | $37,330 | $36,881 | $34,745 | $29,944 |
| Total Invoice | $34,634 | $33,919 | $32,293 | $28,527 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Kia Optima vs. Toyota Prius Prime
| Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced | ||||
| TrueDelta Adjusted Price Difference: $1,926 | ||||
| TrueDelta Adjusted Invoice Difference: $1,094 | ||||
| Model Year | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | Optima | Optima | Prius Prime |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Engine | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 95hp I4 PiH |
| Transmission | T6 | T6 | T6 | CVT |
| Drivetrain | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 10 | 630, 10 | 630, 10 | ?, 10 |
| Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 235/45-18 | 195/65-15 |
| Total Price | $37,330 | $36,881 | $34,745 | $29,944 |
| Adjustments for Features | -2,650 | -2,350 | -2,875 | 0 |
| Feature-Adjusted Total Price | $34,680 | $34,531 | $31,870 | $29,944 |
| Cost Above Minimum | $2,810 | $2,661 | $0 | $0 |
| Total Invoice | $34,634 | $33,919 | $32,293 | $28,527 |
| Adjustments for Features | -2,459 | -2,161 | -2,672 | 0 |
| Feature-Adjusted Total Invoice | $32,175 | $31,758 | $29,621 | $28,527 |
| Cost Above Minimum | $2,554 | $2,137 | $0 | $0 |
Features Comparison: Kia Optima vs. Toyota Prius Prime
| Model Year | 2018 | 2018 | 2018 | 2018 |
| Model | Optima | Optima | Optima | Prius Prime |
| Trim | Hybrid EX | Plug-in Hybrid EX | SX | Advanced |
| Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Hatch |
| Transmission and Drivetrain | ||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |
| CVT | $1000 | |||
| FWD | $0 | $0 | $0 | $0 |
| Accessories | ||||
| Heated steering wheel | $100 | $100 | $100 | |
| Proximity trunk or liftgate opener | $125 | $125 | $125 | |
| Remote climate control | $25 | |||
| Semi-automated parking system | $500 | |||
| Sunshades, second row | $125 | $125 | ||
| Brakes, Airbags, and Other Safety | ||||
| 911 assist | $25 | $25 | $25 | |
| Backup collision intervention | $150 | |||
| Lane departure prevention, steering-based | $200 | |||
| Obstacle detection, front | $150 | |||
| Pedestrian detection | $50 | |||
| Radar- or camera-based collision preparation system | $0 | |||
| Rollover sensor | $50 | $50 | $50 | |
| Seat cushion airbag, passenger | $75 | |||
| Temporary spare tire | $150 | |||
| Vehicle health reports | $0 | $0 | $0 | |
| Cargo Management | ||||
| Cargo cover | $75 | |||
| Console with shifter | $150 | $150 | $150 | |
| Console without shifter | $150 | |||
| Second-row low console | $100 | |||
| Climate Control | ||||
| Dual-zone climate control | $125 | $125 | $125 | |
| Rain-sensing wipers | $175 | |||
| Rear air vents | $100 | $100 | $100 | |
| Variable intermittent wipers | $75 | $75 | $75 | |
| Engine / Motor | ||||
| 10 kWh battery pack | $0 | |||
| 3.3 kW onboard charger | $0 | $0 | ||
| 9 kWh battery pack | $0 | |||
| Automatic start / stop | $150 | $150 | $150 | |
| Exterior | ||||
| Active grille shutters | $0 | $0 | $0 | |
| Black exterior trim (optional) | $0 | |||
| Body kit | $0 | $0 | ||
| Bright-finished exhaust tip(s) | $25 | |||
| Laminated front side windows | $200 | $200 | $200 | |
| Painted brake calipers (optional) | $0 | |||
| Panoramic sunroof | $1200 | $1200 | $1200 | |
| Rear spoiler | $200 | |||
| Infotainment | ||||
| Android Auto support | $100 | $100 | $100 | |
| Apple CarPlay support | $100 | $100 | $100 | |
| CD player | $125 | |||
| DVD-compatible player | $0 | |||
| Larger infotainment display | $0 | |||
| MP3-compatible player | $50 | |||
| Siri Eyes Free support | $0 | |||
| Surround sound | $250 | $250 | $250 | |
| Telematics service, such as OnStar | $200 | |||
| Traffic + travel information | $25 | |||
| Traffic information | $25 | $25 | $25 | |
| Voice control for external devices | $0 | $0 | $0 | |
| Wireless charging station | $75 | |||
| Instruments, Lights, and Mirrors | ||||
| Approach detection | $25 | $25 | $25 | |
| Compass | $0 | $0 | $0 | |
| Detailed driving style feedback | $100 | $100 | $100 | |
| Digital instruments | $0 | |||
| Fog lights | $125 | $125 | ||
| Head-up display (HUD) | $350 | |||
| Interior ambient lighting | $150 | $150 | $150 | |
| Large energy flow and fuel economy display | $25 | $25 | $25 | |
| Power-folding mirrors | $50 | |||
| Predictive driving advice | $0 | |||
| Steering-linked headlights | $150 | $150 | $150 | |
| Tachometer | $75 | $75 | $75 | |
| Seats and Interior Trim | ||||
| Cooled or ventilated front seats | $300 | $300 | $300 | |
| Folding second row seats | $300 | $300 | $300 | |
| Heated second row seats | $200 | $200 | ||
| Leather seating surfaces | $900 | $900 | $900 | |
| Leather-wrapped steering wheel | $150 | $150 | $150 | |
| Memory system, driver seat | $200 | $200 | $200 | |
| Metal pedals | $75 | |||
| Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |
| Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | |
| Power height adjuster, passenger seat | $100 | $100 | $100 | |
| Power lumbar adjuster, driver seat | $100 | |||
| Power lumbar adjuster, passenger seat | $100 | $100 | $100 | |
| Power recliner, passenger seat | $100 | $100 | $100 | |
| Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
| Synthetic leather seating surfaces | $0 | |||
| Suspension, Wheels, and Tires | ||||
| Alloy wheels | $350 | $350 | $350 | |
| Electronic systems calibration selector | $200 | $200 | ||
| Machined alloy wheels | $350 | |||
| Performance steering system (optional) | $0 | |||
| Sport suspension (upgrade) | $0 | |||
| Transmission | ||||
| Steering-wheel-mounted transmission controls | $100 | |||
| Total Value of Features | $7,575 | $7,275 | $7,800 | $4,925 |
| Value of Feature Adjustments | $2,650 | $2,350 | $2,875 | $0 |
| Value of Feature Adjustments | -2,459 | -2,161 | -2,672 | 0 |
Specifications Comparison: Kia Optima vs. Toyota Prius Prime
| Model Year | 2018 | 2018 |
| Model | Optima | Prius Prime |
| Body | 4dr Sedan | 4dr Hatch |
| Wheelbase | 110.4 in | 106.3 in |
| Length | 191.1 in | 182.9 in |
| Width | 73.2 in | 69.3 in |
| Height | 57.7 in | 57.9 in |
| Curb Weight | 3,220 lb. | 3,366 lb. |
| Fuel Capacity | 18.5 gal. | 11.3 gal. |
| Row 1 Headroom | 39.8 in | 39.4 in |
| Row 1 Shoulder Room | 58.1 in | 54.2 in |
| Row 1 Hip Room | 56.0 in | 53.7 in |
| Row 1 Legroom | 45.5 in | 43.2 in |
| Row 2 Headroom | 37.8 in | 37.2 in |
| Row 2 Shoulder Room | 56.4 in | 53.0 in |
| Row 2 Hip Room | 56.0 in | 51.6 in |
| Row 2 Legroom | 35.6 in | 33.4 in |
| Cargo Volume, Minimum | 15.9 ft3 | 19.8 ft3 |
| Cargo Volume, Maximum | 15.9 | 0.0 ft3 |
Option Package Details
Kia Optima Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Steering-linked headlights | 150 | No |
| Sunshades, second row | 125 | No |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power lumbar adjuster, passenger seat | 100 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 3400 | 57% |
| Total Not Requested | 2575 | 43% |
Option Package Details
Kia Optima Plug-in Hybrid EX
| Technology Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Steering-linked headlights | 150 | No |
| Sunshades, second row | 125 | No |
| Obstacle detection, rear | 250 | Yes |
| Auto-dimming headlights | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| LED headlights | 1000 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Cooled or ventilated front seats | 300 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power lumbar adjuster, passenger seat | 100 | No |
| Power height adjuster, passenger seat | 50 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Panoramic sunroof | 1200 | No |
| Interior ambient lighting | 150 | No |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 3250 | 56% |
| Total Not Requested | 2575 | 44% |
Option Package Details
Kia Optima SX
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Surround sound | 250 | No |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| HD radio | 50 | Yes |
| Total Requested | 2475 | 80% |
| Total Not Requested | 600 | 20% |
Option Package Details
Toyota Prius Prime Advanced
| Floor mats | ||
| Feature | Value | Requested? |
| Floor mats | 75 | Yes |
| Cargo mat | 40 | Yes |
| Total Requested | 115 | 100% |
| Total Not Requested | 0 | 0% |
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