Kia Optima Kia Optima 2017 Toyota Prius c Toyota Prius c 2018

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Kia Optima vs. Toyota Prius c Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius c Invoice Comparison

Lowest Total Price: $25,023

Toyota Prius c Three   
Difference: $12,307

Lowest Total Invoice: $23,208

Toyota Prius c Three   
Difference: $11,426

Calculate Payments

  Down Payment Interest Rate Term
Model Year201720182018
ModelOptimaPrius cPrius c
TrimHybrid EXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Base Price $30,990 $22,855 $24,965
Base Invoice $28,752 $21,276 $23,239
Technology Package 5,000    
Universal garage door opener 350    
Cargo mat 95    
Auto-dimming rearview mirror   349 349
Floor mats   224 224
Sunroof   700  
Technology Package 4,618    
Universal garage door opener 291    
Cargo mat 78    
Auto-dimming rearview mirror   274 274
Floor mats   139 139
Sunroof   624  
Options (change) 5,445 1,273 573
Options (change) 4,987 1,037 413
Destination 895 895 895
Total Price $37,330 $25,023 $26,433
Total Invoice $34,634 $23,208 $24,547

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius c dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius c

Lowest Adjusted Price and Invoice: Toyota Prius c Three
TrueDelta Adjusted Price Difference: $6,277
TrueDelta Adjusted Invoice Difference: $5,831
Model Year201720182018
ModelOptimaPrius cPrius c
TrimHybrid EXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Engine154hp I4 H73hp I4 H73hp I4 H
TransmissionT6CVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG48/43 MPG48/43 MPG
Audio (watts, speakers)630, 10?, 6?, 6
Tire (rear if not all the same)215/55-17175/65-15175/65-15
Total Price$37,330$25,023$26,433
Adjustments for Features-6,0300-1,250
Feature-Adjusted Total Price$31,300$25,023$25,183
Cost Above Minimum$0$0$160
Total Invoice$34,634$23,208$24,547
Adjustments for Features-5,5950-1,161
Feature-Adjusted Total Invoice$29,039$23,208$23,386
Cost Above Minimum$0$0$178

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Features Comparison: Kia Optima vs. Toyota Prius c

Model Year201720182018
ModelOptimaPrius cPrius c
TrimHybrid EXThreeFour
Body4dr Sedan4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
CVT $1000$1000
FWD$0$0$0
Accessories 
Adaptive cruise control, all-speed$850  
Cruise control $150$150
Heated steering wheel$100  
Proximity trunk or liftgate opener$125  
Semi-automated parking system  $500
Sunshades, second row$125  
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150  
911 assist$25  
Automatic braking, low-speed$200  
Blind spot warning system$200  
Cross-traffic warning, rear$100  
Obstacle detection, front  $150
Obstacle detection, rear$250 $250
Radar- or camera-based collision preparation system $0$0
Rollover sensor$50  
Seat cushion airbag, driver $75$75
Seat cushion airbag, passenger $75$75
Temporary spare tire $150$150
Vehicle health reports$0  
Cargo Management 
Cargo cover $75$75
Overhead sunglass holder$25  
Climate Control 
Dual-zone climate control$125  
Rear air vents$100  
Rear wiper $175$175
Exterior 
Active grille shutters$0  
Body kit$0  
Laminated front side windows$200  
Panoramic sunroof$1200  
Rear spoiler $200$200
Sunroof $900$900
Wheel-lip moldings $75$75
Infotainment 
Android Auto support$100  
Apple CarPlay support$100  
CD player $125$125
DVD-compatible player $0$0
MP3-compatible player $50$50
Siri Eyes Free support $0$0
Surround sound$250  
Traffic + travel information $25$25
Traffic information$25  
Voice control for external devices$0  
Instruments, Lights, and Mirrors 
Automatic headlights$125  
Digital instruments $0$0
Fog lights  $125
Heated mirrors$25 $25
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
Interior ambient lighting$150  
LED headlights$1000  
LED headlights, single projector or low beam only $750$750
Power-folding mirrors$50  
Steering-linked headlights$150  
Tachometer$75  
Visor mirror, driver $10$10
Visor mirror, passenger $10$10
Seats and Interior Trim 
Center armrest(s), second row$50  
Cooled or ventilated front seats$300  
Heated front seats$200 $200
Heated second row seats$200  
Leather seating surfaces$900  
Leather-wrapped steering wheel$150  
Manual height adjuster, driver seat $50$50
Memory system, driver seat$200  
Power 4-way lumbar adjuster, driver seat$150  
Power fore-aft adjuster, driver seat$100  
Power fore-aft adjuster, passenger seat$100  
Power height adjuster, driver seat$100  
Power height adjuster, passenger seat$100  
Power lumbar adjuster, passenger seat$100  
Power recliner, driver seat$100  
Power recliner, passenger seat$100  
Power tilt adjuster, driver seat$100  
Power tilt adjuster, passenger seat$100  
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200$200
Total Value of Features$10,125$4,095$5,345
Value of Feature Adjustments$6,030$0$1,250
Value of Feature Adjustments-5,5950-1,161

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Specifications Comparison: Kia Optima vs. Toyota Prius c

Model Year20172018
ModelOptimaPrius c
Body4dr Sedan4dr Hatch
Wheelbase110.4 in100.4 in
Length191.1 in162.4 in
Width73.2 in68.6 in
Height57.7 in59.6 in
Curb Weight3,486 lb.2,530 lb.
Fuel Capacity18.5 gal.9.5 gal.
Row 1 Headroom39.8 in38.6 in
Row 1 Shoulder Room58.1 in52.3 in
Row 1 Hip Room56.0 in51.0 in
Row 1 Legroom45.5 in41.7 in
Row 2 Headroom37.8 in37.0 in
Row 2 Shoulder Room56.4 in51.7 in
Row 2 Hip Room56.0 in50.8 in
Row 2 Legroom35.6 in35.0 in
Cargo Volume,
Minimum
15.9 ft317.1 ft3
Cargo Volume,
Maximum
15.90.0 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
LED headlights1000No
Auto-dimming headlights200Yes
Heated second row seats200No
Sunshades, second row125No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Obstacle detection, rear250Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested120020%
Total Not Requested477580%

Option Package Details
Toyota Prius c Three

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Universal garage door opener100Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius c Four

Auto-dimming rearview mirror
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Universal garage door opener100Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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