Kia Optima Kia Optima 2017 Toyota Prius Toyota Prius 2017

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Kia Optima vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius Invoice Comparison

Lowest Total Price: $31,644

Toyota Prius Four   
Difference: $5,736

Lowest Total Invoice: $29,384

Toyota Prius Four   
Difference: $5,292

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172017
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Base Price $30,990 $29,135
Base Invoice $28,752 $27,122
Technology Package 5,000  
Cargo net 50 49
Cargo mat 95  
Universal garage door opener 350  
Floor mats   225
Advanced Technology Package   1,350
Technology Package 4,618  
Cargo net 42 35
Cargo mat 78  
Universal garage door opener 291  
Floor mats   140
Advanced Technology Package   1,202
Options (change) 5,495 1,624
Options (change) 5,029 1,377
Destination 895 885
Total Price $37,380 $31,644
Total Invoice $34,676 $29,384

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $2,286
TrueDelta Adjusted Invoice Difference: $2,092
Model Year20172017
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Engine154hp I4 H95hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG54/50 MPG
Audio (watts, speakers)630, 10?, 6
Tire (rear if not all the same)215/55-17195/65-15
Total Price$37,380$31,644
Adjustments for Features-3,4500
Feature-Adjusted Total Price$33,930$31,644
Total Invoice$34,676$29,384
Adjustments for Features-3,2000
Feature-Adjusted Total Invoice$31,476$29,384

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Features Comparison: Kia Optima vs. Toyota Prius

Model Year20172017
ModelOptimaPrius
TrimHybrid EXFour
Body4dr Sedan4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Heated steering wheel$100 
Proximity trunk or liftgate opener$125 
Sunshades, second row$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Lane departure prevention, steering-based $200
Obstacle detection, rear$250 
Pedestrian detection $50
Radar- or camera-based collision preparation system $0
Rollover sensor$50 
Seat cushion airbag, passenger $75
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Console with shifter$150 
Console without shifter $150
Climate Control 
Dual-zone climate control$125 
Rain-sensing wipers $175
Rear air vents$100 
Rear wiper $175
Variable intermittent wipers$75 
Exterior 
Body kit$0 
Laminated front side windows$200 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
MP3-compatible player $50
Siri Eyes Free support $0
Surround sound$250 
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Wireless charging station $75
Instruments, Lights, and Mirrors 
Compass$0 
Digital instruments $0
Head-up display (HUD) $350
Interior ambient lighting$150 
LED headlights$1000 
LED headlights, single projector or low beam only $750
Power-folding mirrors$50 
Steering-linked headlights$150 
Tachometer$75 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Heated second row seats$200 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$7,925$4,475
Value of Feature Adjustments$3,450$0
Value of Feature Adjustments-3,2000

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Specifications Comparison: Kia Optima vs. Toyota Prius

Model Year20172017
ModelOptimaPrius
Body4dr Sedan4dr Hatch
Wheelbase110.4 in106.3 in
Length191.1 in178.7 in
Width73.2 in69.3 in
Height57.7 in58.1 in
Curb Weight3,486 lb.3,075 lb.
Fuel Capacity18.5 gal.11.3 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room58.1 in55.0 in
Row 1 Hip Room56.0 in53.4 in
Row 1 Legroom45.5 in43.2 in
Row 2 Headroom37.8 in37.4 in
Row 2 Shoulder Room56.4 in53.0 in
Row 2 Hip Room56.0 in51.9 in
Row 2 Legroom35.6 in33.4 in
Cargo Volume,
Minimum
15.9 ft324.6 ft3
Cargo Volume,
Maximum
15.962.7 ft3

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Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
LED headlights1000No
Auto-dimming headlights200Yes
Forward collision warning200Yes
Heated second row seats200No
Sunshades, second row125No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Interior ambient lighting150No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Obstacle detection, rear250No
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested215036%
Total Not Requested382564%

Option Package Details
Toyota Prius Four

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

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