Kia Optima Kia Optima 2017 Toyota Prius v Toyota Prius v 2017
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Kia Optima vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $35,429

Toyota Prius v Five   
Difference: $1,951

Lowest Total Invoice: $32,843

Toyota Prius v Five   
Difference: $1,833

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172017
ModelOptimaPrius v
TrimHybrid EXFive
Body4dr Sedan4dr Wagon
Base Price $30,990 $30,935
Base Invoice $28,752 $28,798
Technology Package 5,000  
Cargo mat 95  
Universal garage door opener 350  
Cargo net 50 49
Floor mats   225
Advanced Technology Package   3,335
Technology Package 4,618  
Cargo mat 78  
Universal garage door opener 291  
Cargo net 42 32
Floor mats   140
Advanced Technology Package   2,988
Options (change) 5,495 3,609
Options (change) 5,029 3,160
Destination 895 885
Total Price $37,380 $35,429
Total Invoice $34,676 $32,843

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $2,274
TrueDelta Adjusted Invoice Difference: $2,086
Model Year20172017
ModelOptimaPrius v
TrimHybrid EXFive
Body4dr Sedan4dr Wagon
Engine154hp I4 H98hp I4 H
TransmissionT6CVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)39/46 MPG44/40 MPG
Audio (watts, speakers)630, 10120, 8
Tire (rear if not all the same)215/55-17215/50-17
Total Price$37,380$35,429
Adjustments for Features-4,2250
Feature-Adjusted Total Price$33,155$35,429
Total Invoice$34,676$32,843
Adjustments for Features-3,9190
Feature-Adjusted Total Invoice$30,757$32,843

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Features Comparison: Kia Optima vs. Toyota Prius v

Model Year20172017
ModelOptimaPrius v
TrimHybrid EXFive
Body4dr Sedan4dr Wagon
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
CVT $1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Heated steering wheel$100 
Proximity trunk or liftgate opener$125 
Sunshades, second row$125 
Brakes, Airbags, and Other Safety 
911 assist$25 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Forward collision warning$200 
Obstacle detection, rear$250 
Radar- or camera-based collision preparation system $0
Rollover sensor$50 
Temporary spare tire $150
Vehicle health reports$0 
Cargo Management 
Cargo cover $75
Console with shifter$150 
Console without shifter $150
Climate Control 
Dual-zone climate control$125 
Rear air vents$100 
Rear wiper $175
Exterior 
Active grille shutters$0 
Body kit$0 
Laminated front side windows$200 
Rear spoiler $200
Infotainment 
Android Auto support$100 
Apple CarPlay support$100 
CD player $125
DVD-compatible player $0
MP3-compatible player $50
Siri Eyes Free support $0
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Compass$0 
Detailed driving style feedback$100 
Digital instruments $0
Fog lights $125
Interior ambient lighting$150 
Large energy flow and fuel economy display$25 
Power-folding mirrors$50 
Steering-linked headlights$150 
Tachometer$75 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Heated second row seats$200 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Memory system, driver seat$200 
Power 4-way lumbar adjuster, driver seat$150 
Power fore-aft adjuster, passenger seat$100 
Power height adjuster, passenger seat$100 
Power lumbar adjuster, driver seat $100
Power lumbar adjuster, passenger seat$100 
Power recliner, passenger seat$100 
Power tilt adjuster, passenger seat$100 
Synthetic leather seating surfaces $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200
Total Value of Features$7,550$3,325
Value of Feature Adjustments$4,225$0
Value of Feature Adjustments-3,9190

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See a complete comparison of Kia Optima vs. Toyota Prius v features.

Specifications Comparison: Kia Optima vs. Toyota Prius v

Model Year20172017
ModelOptimaPrius v
Body4dr Sedan4dr Wagon
Wheelbase110.4 in109.4 in
Length191.1 in181.7 in
Width73.2 in69.9 in
Height57.7 in62.0 in
Curb Weight3,486 lb.3,274 lb.
Fuel Capacity18.5 gal.11.9 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room58.1 in55.9 in
Row 1 Hip Room56.0 in53.5 in
Row 1 Legroom45.5 in41.3 in
Row 2 Headroom37.8 in38.6 in
Row 2 Shoulder Room56.4 in55.2 in
Row 2 Hip Room56.0 in53.5 in
Row 2 Legroom35.6 in35.9 in
Cargo Volume,
Minimum		15.9 ft334.3 ft3
Cargo Volume,
Maximum		15.967.3 ft3

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See a complete comparison of Kia Optima vs. Toyota Prius v specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
LED headlights1000Yes
Auto-dimming headlights200Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Heated second row seats200No
Sunshades, second row125No
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200Yes
Interior ambient lighting150No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Rear cross-traffic detection100No
Obstacle detection, rear250No
Blind spot warning system200No
Total Requested275046%
Total Not Requested322554%

Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Panoramic sunroof1200Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
JBL, 120W, 8 speakers350No
Total Requested205079%
Total Not Requested55021%

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See TrueDelta's information for all Sedans and Wagons.
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