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Kia Optima vs. Volkswagen Passat Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Volkswagen Passat Invoice Comparison

Lowest Total Price: $31,600

Kia Optima SX   
Difference: $790

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122020
ModelOptimaPassat
TrimSXSEL
Body4dr Sedan4dr Sedan
Base Price $26,500 $31,095
Premium Package 2,950  
Navigation system 1,400  
Rear spoiler   375
Premium Package 2,635  
Navigation system 1,250  
Rear spoiler   300
Options (change) 4,350 375
Options (change) 3,885 300
Destination 750 920
Total Price $31,600 $32,390

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Volkswagen Passat dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Volkswagen Passat

Lowest Adjusted Price and Invoice: Volkswagen Passat SEL
TrueDelta Adjusted Price Difference: $3,075
TrueDelta Adjusted Invoice Difference: $28,321
Model Year20122020
ModelOptimaPassat
TrimSXSEL
Body4dr Sedan4dr Sedan
Engine274hp I4174hp I4
TransmissionT6T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG
Audio (watts, speakers)550, 12400, 9
Tire (rear if not all the same)225/45-18235/45-18
Total Price$31,600$32,390
Adjustments for Features0-3,865
Feature-Adjusted Total Price$31,600$28,525

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Features Comparison: Kia Optima vs. Volkswagen Passat

Model Year20122020
ModelOptimaPassat
TrimSXSEL
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
FWD$0$0
Accessories 
Adaptive cruise control $600
Cruise control$150 
Hands-free trunk or liftgate $100
Remote app $25
Remote start $150
Semi-automated parking system $500
Universal garage door opener$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, low-speed $200
Blind spot warning system $200
Cross-traffic collision intervention, rear $100
Cross-traffic warning, rear $100
Forward collision warning $200
Lane departure prevention, steering-based $200
Lane departure warning $200
Obstacle detection, front $150
Obstacle detection, rear $250
Secondary collision brake assist $25
Temporary spare tire $150
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment$50 
Rear seat pass-through $100
Climate Control 
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Variable intermittent wipers$75 
Exterior 
Body kit$0 
Bodyside moldings $75
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
Mirrorlink support $0
SD Card slot $25
SMS text-to-speech reader $25
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Instruments, Lights, and Mirrors 
Analog clock $25
Compass$0 
LED headlights $1000
Power-folding mirrors$50 
Speaker lights$100 
Steering-linked fog lights $50
Xenon HID headlights$500 
Seats and Interior Trim 
Aluminum trim$100 
Cooled or ventilated front seats$300 
Door sill trim plates $100
Illuminated door sill trim plates$200 
Leather seating surfaces $900
Partial leather seating sufaces$450 
Power height adjuster, passenger seat $100
Power lumbar adjuster, passenger seat $100
Power tilt adjuster, passenger seat $100
Suspension, Wheels, and Tires 
Sport suspension (upgrade)$0 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$4,500$8,365
Value of Feature Adjustments$0$3,865
Value of Feature Adjustments0-146

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See a complete comparison of Kia Optima vs. Volkswagen Passat features.

Specifications Comparison: Kia Optima vs. Volkswagen Passat

Model Year20122020
ModelOptimaPassat
Body4dr Sedan4dr Sedan
Wheelbase110.0 in110.4 in
Length190.7 in193.6 in
Width72.1 in72.2 in
Height57.3 in58.0 in
Curb Weight3,207 lb.3,326 lb.
Fuel Capacity18.5 gal.18.5 gal.
Row 1 Headroom40.0 in38.3 in
Row 1 Shoulder Room57.2 in56.9 in
Row 1 Hip Room54.7 in0.0 in
Row 1 Legroom45.5 in42.4 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room55.7 in57.0 in
Row 2 Hip Room54.5 in0.0 in
Row 2 Legroom34.7 in39.1 in
Cargo Volume15.4 ft315.9 ft3

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See a complete comparison of Kia Optima vs. Volkswagen Passat specs.

Option Package Details
Kia Optima SX

Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50Yes
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200Yes
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested107536%
Total Not Requested193064%

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