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Kia Optima vs. Volkswagen Passat Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Volkswagen Passat Invoice Comparison

Lowest Total Price: $35,975

Volkswagen Passat V6 SEL Premium   
Difference: $655

Calculate Payments

  Down Payment Interest Rate Term
Model Year20202018
ModelOptimaPassat
TrimSXV6 SEL Premium
Body4dr Sedan4dr Sedan
Base Price $32,190 $34,650
Technology Package 3,000  
Cargo net 50 100
Remote start 425  
Rear spoiler   375
Technology Package 2,727  
Cargo net 42 80
Remote start 353  
Rear spoiler   300
Options (change) 3,475 475
Options (change) 3,122 380
Destination 965 850
Total Price $36,630 $35,975

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Volkswagen Passat dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Volkswagen Passat

Lowest Adjusted Price: Volkswagen Passat V6 SEL Premium
Lowest Adjusted Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $380
TrueDelta Adjusted Invoice Difference: $30,404
Model Year20202018
ModelOptimaPassat
TrimSXV6 SEL Premium
Body4dr Sedan4dr Sedan
Engine245hp I4280hp V6
TransmissionT6S6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)21/30 MPG19/28 MPG
Audio (watts, speakers)630, 10400, 9
Tire (rear if not all the same)235/45-18235/45-18
Total Price$36,630$35,975
Adjustments for Features-2750
Feature-Adjusted Total Price$36,355$35,975

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Features Comparison: Kia Optima vs. Volkswagen Passat

Model Year20202018
ModelOptimaPassat
TrimSXV6 SEL Premium
Body4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 
6-speed automated manual $1100
FWD$0$0
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Hands-free trunk or liftgate $100
Proximity trunk or liftgate opener$125 
Remote app $25
Semi-automated parking system $500
Brakes, Airbags, and Other Safety 
911 assist$25 
Active or whiplash-reducing head restraints, front seats$0 
Automatic braking, high-speed or partial$200 
Cross-traffic collision intervention, rear $100
Knee airbag, driver$75 
Lane departure prevention, steering-based $200
Obstacle detection, front $150
Rollover sensor$50 
Secondary collision brake assist $25
Cargo Management 
Cargo mat$40 
Rear seat pass-through $100
Climate Control 
Heated windshield washer nozzles $15
Rain-sensing wipers $175
Variable intermittent wipers$75 
Exterior 
Black exterior trim (optional)$0 
Bodyside moldings $75
Laminated front side windows$200 
Painted brake calipers (optional)$0 
Panoramic sunroof$1200 
Sunroof $900
Infotainment 
CD player $125
Mirrorlink support $0
MP3-compatible player $50
SD Card slot $25
Surround sound$250 
Telematics service, such as OnStar $200
Traffic + travel information $25
Traffic information$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Analog clock $25
Approach detection$25 
Auto-dimming headlights$200 
Steering-linked fog lights $50
Steering-linked headlights$150 
Seats and Interior Trim 
Cooled or ventilated front seats$300 
Door sill trim plates $100
Heated second row seats $200
Power 4-way lumbar adjuster, driver seat$150 
Power lumbar adjuster, driver seat $100
Suspension, Wheels, and Tires 
Alloy wheels $350
Electronic systems calibration selector$200 
Machined alloy wheels$350 
Performance steering system (optional)$0 
Sport suspension (upgrade)$0 
Total Value of Features$5,590$5,315
Value of Feature Adjustments$275$0
Value of Feature Adjustments-310

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See a complete comparison of Kia Optima vs. Volkswagen Passat features.

Specifications Comparison: Kia Optima vs. Volkswagen Passat

Model Year20202018
ModelOptimaPassat
Body4dr Sedan4dr Sedan
Wheelbase110.4 in110.4 in
Length191.1 in191.6 in
Width73.2 in72.2 in
Height57.7 in58.5 in
Curb Weight3,558 lb.3,571 lb.
Fuel Capacity18.5 gal.18.5 gal.
Row 1 Headroom39.8 in38.3 in
Row 1 Shoulder Room58.1 in56.9 in
Row 1 Hip Room56.0 in0.0 in
Row 1 Legroom45.5 in42.4 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.4 in57.0 in
Row 2 Hip Room56.0 in0.0 in
Row 2 Legroom35.6 in39.1 in
Cargo Volume15.9 ft315.9 ft3

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See a complete comparison of Kia Optima vs. Volkswagen Passat specs.

Option Package Details
Kia Optima SX

Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Surround sound250No
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200No
Forward collision warning200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
HD radio50Yes
Total Requested137545%
Total Not Requested170055%

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