Mercury Milan Mercury Milan 2010 Kia Rio Kia Rio 2008

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Mercury Milan vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Mercury Milan vs. Kia Rio Invoice Comparison

Lowest Total Price: $15,350

Kia Rio SX   
Difference: $7,290

Lowest Total Invoice: $14,522

Kia Rio SX   
Difference: $6,475

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020102008
ModelMilanMilanMilanRio
TrimBasePremierHybridSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $21,860 $25,000 $28,180 $13,615
Base Invoice $20,224 $23,050 $25,912 $12,915
Floor mats 55     85
Rear spoiler   295    
Power Package       600
Antilock brakes (ABS)       400
Floor mats 48     65
Rear spoiler   257    
Power Package       535
Antilock brakes (ABS)       357
Options (change) 55 295 0 1,085
Options (change) 48 257 0 957
Destination 725 725 725 650
Gas Tax 0 0 -3,400 0
Total Price $22,640 $26,020 $25,505 $15,350
Total Invoice $20,997 $24,032 $23,237 $14,522

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Mercury Milan dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Mercury Milan vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $5,325
TrueDelta Adjusted Invoice Difference: $4,315
Model Year2010201020102008
ModelMilanMilanMilanRio
TrimBasePremierHybridSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine175hp I4175hp I4156hp I4 H110hp I4
TransmissionM6A6CVTM5
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6
Tire (rear if not all the same)205/60-16225/50-17225/50-17195/55-15
Total Price$22,640$26,020$25,505$15,350
Adjustments for Features-1,605-5,330-4,8300
Feature-Adjusted Total Price$21,035$20,690$20,675$15,350
Cost Above Minimum$360$15$0$0
Total Invoice$20,997$24,032$23,237$14,522
Adjustments for Features-1,489-4,923-4,4000
Feature-Adjusted Total Invoice$19,508$19,109$18,837$14,522
Cost Above Minimum$671$272$0$0

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Features Comparison: Mercury Milan vs. Kia Rio

Model Year2010201020102008
ModelMilanMilanMilanRio
TrimBasePremierHybridSX
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150   
6-speed automatic $1000  
CVT  $1000 
5-speed manual   $0
FWD$0$0$0$0
Accessories 
AC power outlet  $100 
Cruise control$150$150$150 
Keyless entry keypad$50$50$50 
Tilt steering wheel, manual   $150
Tilt/telescoping steering wheel, manual$250$250$250 
Brakes, Airbags, and Other Safety 
911 assist $25$25 
Obstacle detection, rear  $250 
Stability control$400$400$400 
Traction control$100$100$100 
Vehicle health reports $0$0 
Cargo Management 
Overhead sunglass holder$25$25$25 
Climate Control 
Automatic climate control, front $200$200 
Dual-zone climate control $125$125 
Interior air filter$0$0$0 
Exterior 
Bodyside moldings   $75
Bright-finished exhaust tip(s)$25$25$25 
Rear spoiler $200$200$200
Infotainment 
Audio controls on steering wheel$125$125$125 
Aux input$50$50$50 
Bluetooth audio streaming $25$25 
Bluetooth cell phone link $100$100 
CD changer, in-dash  $325 
CD player$125$125 $125
MP3-compatible player$50$50$50 
Satellite radio$200$200$200 
SMS text-to-speech reader $25$25 
Traffic + travel information $25$25 
USB port $25$25 
Voice control for audio system $25$25 
Voice control for external devices $0$0 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150$150 
Automatic headlights $125$125 
Automatic-off headlights   $25
Compass $0$0 
Detailed driving style feedback  $100 
Fog lights $125$125$125
Illuminated visor mirror, driver$50$50$50 
Illuminated visor mirror, passenger$50$50$50 
Interior ambient lighting $150$150 
Large color reconfigurable instrument cluster display  $250 
Outside temperature display $50$50 
Trip computer$150$150$150 
Visor mirror, driver   $10
Visor mirror, passenger   $10
Seats and Interior Trim 
Center armrest(s), second row$50$50$50 
Folding passenger seat$150$150$150 
Folding second row seats$300$300 $300
Heated front seats $200  
Leather seating surfaces $900  
Manual height adjuster, driver seat   $50
Manual lumbar adjuster, driver seat$50$50$50 
Manual tilt adjuster, driver seat   $50
Metal pedals   $75
Power fore-aft adjuster, driver seat$100$100$100 
Power fore-aft adjuster, passenger seat $100$100 
Power height adjuster, driver seat$100$100$100 
Power height adjuster, passenger seat $100$100 
Power recliner, driver seat $100$100 
Power tilt adjuster, driver seat$100$100$100 
Power tilt adjuster, passenger seat $100$100 
Total Value of Features$2,800$6,525$6,025$1,195
Value of Feature Adjustments$1,605$5,330$4,830$0
Value of Feature Adjustments-1,489-4,923-4,4000

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Specifications Comparison: Mercury Milan vs. Kia Rio

Model Year20102008
ModelMilanRio
Body4dr Sedan4dr Sedan
Wheelbase107.4 in98.4 in
Length189.0 in166.9 in
Width72.2 in66.7 in
Height56.9 in57.9 in
Curb Weight3,366 lb.2,366 lb.
Fuel Capacity17.5 gal.11.9 gal.
Row 1 Headroom38.7 in39.6 in
Row 1 Shoulder Room57.4 in53.5 in
Row 1 Hip Room54.0 in50.8 in
Row 1 Legroom42.3 in42.8 in
Row 2 Headroom37.8 in37.8 in
Row 2 Shoulder Room56.5 in53.1 in
Row 2 Hip Room53.3 in50.0 in
Row 2 Legroom37.1 in34.3 in
Cargo Volume16.5 ft311.9 ft3

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Option Package Details
Kia Rio SX

Antilock brakes (ABS)
FeatureValueRequested?
Antilock brakes (ABS)400Yes
4-wheel disc brakes150Yes
Total Requested550100%
Total Not Requested00%
Power Package
FeatureValueRequested?
Power mirrors125Yes
Heated mirrors25Yes
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Unbranded, 6 speakers350No
Power rear side windows200No
Total Requested90062%
Total Not Requested55038%

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See TrueDelta's information for all Sedans
See TrueDelta's information for all Mercury models.