Toyota Prius Prime Toyota Prius Prime 2018 Ford Taurus Ford Taurus 2018

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Toyota Prius Prime vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius Prime vs. Ford Taurus Invoice Comparison

Lowest Total Price: $30,491

Toyota Prius Prime Advanced   
Difference: $10,369

Lowest Total Invoice: $28,906

Toyota Prius Prime Advanced   
Difference: $9,769

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  Down Payment Interest Rate Term
Model Year201820182018
ModelPrius PrimeTaurusTaurus
TrimAdvancedLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Base Price $33,300 $37,105 $42,770
Base Invoice $31,968 $35,064 $40,418
Floor mats 224    
All-weather floor mats 248 90 90
Illuminated door sill trim plates 299    
Navigation system   795 795
Driver Assist Package   1,995 1,995
Floor mats 139    
All-weather floor mats 154 86 86
Illuminated door sill trim plates 225    
Navigation system   755 755
Driver Assist Package   1,895 1,895
Options (change) 771 2,880 2,880
Options (change) 518 2,736 2,736
Destination 920 875 875
Gas Tax -4,500 0 0
Total Price $30,491 $40,860 $46,525
Total Invoice $28,906 $38,675 $44,029

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius Prime vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $9,179
TrueDelta Adjusted Invoice Difference: $8,643
Model Year201820182018
ModelPrius PrimeTaurusTaurus
TrimAdvancedLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Engine95hp I4 PiH288hp V6365hp V6
TransmissionCVTT6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 10390, 12390, 12
Tire (rear if not all the same)195/65-15255/45-19245/45-20
Total Price$30,491$40,860$46,525
Adjustments for Features0-1,190-3,765
Feature-Adjusted Total Price$30,491$39,670$42,760
Cost Above Minimum$0$0$3,090
Total Invoice$28,906$38,675$44,029
Adjustments for Features0-1,126-3,563
Feature-Adjusted Total Invoice$28,906$37,549$40,466
Cost Above Minimum$0$0$2,917

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Features Comparison: Toyota Prius Prime vs. Ford Taurus

Model Year201820182018
ModelPrius PrimeTaurusTaurus
TrimAdvancedLimitedSHO
Body4dr Hatch4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control $600$600
Adaptive cruise control, all-speed$850  
Keyless entry keypad $50$50
Power-adjustable pedals $125$125
Remote climate control$25  
Remote start $150$150
Sunshade, rear, power $225$225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial$200  
Automatic braking, low-speed$200  
Backup collision intervention$150  
Curve control $50$50
Driver drowsiness monitor $150$150
Knee airbag, driver$75  
Pedestrian detection$50  
Rollover sensor $50$50
Safety key $5$5
Seat cushion airbag, passenger$75  
Temporary spare tire $150$150
Torque vectoring, brake-based $100$100
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo mat$40  
Cargo net $40$40
Cargo tray$40  
Console with shifter $150$150
Console without shifter$150  
Second-row low console$100  
Climate Control 
Dual-zone climate control $125$125
Rear air vents $100$100
Engine / Motor 
3.3 kW onboard charger$0  
9 kWh battery pack$0  
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Bright-finished exhaust tip(s) $25$25
Rear spoiler  $200
Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
DVD-compatible player$0  
Larger infotainment display$0  
Siri Eyes Free support$0  
Surround sound $250$250
Telematics service, such as OnStar$200  
Voice control for external devices $0$0
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Fog lights$125  
Head-up display (HUD)$350  
Interior ambient lighting $150$150
Large color reconfigurable instrument cluster display $250$250
Large energy flow and fuel economy display$25  
LED headlights$1000  
Predictive driving advice$0  
Tachometer $75$75
Turn signals on or near mirrors$25  
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Heated second row seats $200$200
Illuminated door sill trim plates$200  
Leather seating surfaces $900$900
Leather-wrapped steering wheel  $150
Memory system, driver seat $200$200
Metal pedals  $75
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, passenger seat $100$100
Synthetic leather seating surfaces$0  
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Electronic systems calibration selector$200  
Machined alloy wheels  $350
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$6,080$7,270$9,845
Value of Feature Adjustments$0$1,190$3,765
Value of Feature Adjustments0-1,126-3,563

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Specifications Comparison: Toyota Prius Prime vs. Ford Taurus

Model Year20182018
ModelPrius PrimeTaurus
Body4dr Hatch4dr Sedan
Wheelbase106.3 in112.9 in
Length182.9 in202.9 in
Width69.3 in76.2 in
Height57.9 in60.7 in
Curb Weight3,366 lb.3,970 lb.
Fuel Capacity11.3 gal.20.0 gal.
Row 1 Headroom39.4 in39.0 in
Row 1 Shoulder Room54.2 in57.9 in
Row 1 Hip Room53.7 in56.3 in
Row 1 Legroom43.2 in41.9 in
Row 2 Headroom37.2 in37.8 in
Row 2 Shoulder Room53.0 in56.9 in
Row 2 Hip Room51.6 in55.8 in
Row 2 Legroom33.4 in38.1 in
Cargo Volume,
Minimum
19.8 ft320.1 ft3
Cargo Volume,
Maximum
0.0 ft320.1 ft3

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Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Semi-automated parking system500Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Total Requested170092%
Total Not Requested1508%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25Yes
Total Requested700100%
Total Not Requested00%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450Yes
Obstacle detection, front150Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning200Yes
Semi-automated parking system500Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Total Requested170092%
Total Not Requested1508%

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