Toyota Prius v Toyota Prius v 2014 Kia Niro Kia Niro 2018

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Toyota Prius v vs. Kia Niro Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Kia Niro Invoice Comparison

Lowest Total Price: $27,090

Kia Niro EX   
Difference: $9,765

Lowest Total Invoice: $25,783

Kia Niro EX   
Difference: $8,371

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420182018
ModelPrius vNiroNiro
TrimFiveEXTouring
Body4dr Wagon4dr SUV4dr SUV
Base Price $30,395 $26,150 $32,000
Base Invoice $28,295 $24,843 $30,370
Advanced Technology Package 5,650    
Advanced Technology Package 5,049    
Options (change) 5,650 0 0
Options (change) 5,049 0 0
Destination 810 940 940
Total Price $36,855 $27,090 $32,940
Total Invoice $34,154 $25,783 $31,310

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or Kia Niro dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. Kia Niro

Lowest Adjusted Price and Invoice: Kia Niro Touring
TrueDelta Adjusted Price Difference: $7,940
TrueDelta Adjusted Invoice Difference: $6,728
Model Year201420182018
ModelPrius vNiroNiro
TrimFiveEXTouring
Body4dr Wagon4dr SUV4dr SUV
Engine98hp I4 H104hp I4 H104hp I4 H
TransmissionCVTS6S6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)44/40 MPG51/46 MPG51/46 MPG
Audio (watts, speakers)120, 8?, 6315, 8
Tire (rear if not all the same)215/50-17205/60-16225/45-18
Total Price$36,855$27,090$32,940
Adjustments for Features-2,4250-6,450
Feature-Adjusted Total Price$34,430$27,090$26,490
Cost Above Minimum$0$600$0
Total Invoice$34,154$25,783$31,310
Adjustments for Features-2,2470-6,131
Feature-Adjusted Total Invoice$31,907$25,783$25,179
Cost Above Minimum$0$604$0

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Features Comparison: Toyota Prius v vs. Kia Niro

Model Year201420182018
ModelPrius vNiroNiro
TrimFiveEXTouring
Body4dr Wagon4dr SUV4dr SUV
Transmission and Drivetrain 
CVT$1000  
6-speed automated manual $1100$1100
FWD$0$0$0
Accessories 
AC power outlet  $100
Adaptive cruise control$600 $600
Cruise control $150 
Heated steering wheel  $100
Proximity trunk or liftgate opener $125$125
Semi-automated parking system$500  
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Forward collision warning  $200
Lane departure prevention, steering-based  $200
Lane departure warning  $200
Obstacle detection, front  $150
Obstacle detection, rear  $250
Pedestrian detection  $50
Radar- or camera-based collision preparation system$0  
Rollover sensor $50$50
Temporary spare tire$150  
Vehicle health reports $0$0
Cargo Management 
Console with shifter $150$150
Console without shifter$150  
Roof rails $250$250
Climate Control 
Dual-zone climate control $125$125
Interior air filter$0  
Ionizing air filtration $50$50
Rear air vents $100$100
Exterior 
Active grille shutters $0$0
Bodyside moldings $75$75
Deep-tinted rear windows $275$275
Panoramic sunroof$1200  
Sunroof  $900
Wheel-lip moldings $75$75
Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
CD player$125  
DVD-compatible player$0  
HD radio$50 $50
MP3-compatible player$50  
Navigation system$600 $600
Rear seat USB outlets (optional) $0$0
Surround sound  $250
Telematics service, such as OnStar$200  
Traffic + travel information$25  
Traffic information  $25
Voice control for external devices $0$0
Voice control for nav and audio$100 $100
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Approach detection $25$25
Detailed driving style feedback $100$100
Digital instruments$0  
Headlight washers$50  
Interior ambient lighting $150$150
Large energy flow and fuel economy display $25$25
LED headlights$1000  
Power-folding mirrors $50$50
Turn signals on or near mirrors $25$25
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates  $100
Leather seating surfaces  $900
Leather-wrapped steering wheel $150$150
Manual fore-aft adjuster, second row seats$75  
Manual height adjuster, driver seat$50$50 
Manual height adjuster, passenger seat $50$50
Manual recliner, second row seats$75  
Memory system, driver seat  $200
Partial leather seating sufaces $450 
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat$100 $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Synthetic leather seating surfaces$0  
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Total Value of Features$6,550$4,125$10,575
Value of Feature Adjustments$2,425$0$6,450
Value of Feature Adjustments-2,2470-6,131

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Specifications Comparison: Toyota Prius v vs. Kia Niro

Model Year20142018
ModelPrius vNiro
Body4dr Wagon4dr SUV
Wheelbase109.4 in106.3 in
Length181.7 in171.5 in
Width69.9 in71.1 in
Height62.0 in60.4 in
Curb Weight3,274 lb.3,106 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom39.6 in40.1 in
Row 1 Shoulder Room55.9 in56.0 in
Row 1 Hip Room53.5 in53.7 in
Row 1 Legroom41.3 in41.7 in
Row 2 Headroom38.6 in39.1 in
Row 2 Shoulder Room55.2 in55.2 in
Row 2 Hip Room53.5 in48.3 in
Row 2 Legroom35.9 in37.4 in
Cargo Volume,
Minimum
34.3 ft319.4 ft3
Cargo Volume,
Maximum
67.3 ft354.5 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Radar- or camera-based collision preparation system0No
Parking guidance system - active500No
JBL, 120W, 8 speakers350No
Total Requested45017%
Total Not Requested225083%

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