Toyota Prius v Toyota Prius v 2017 Kia Optima Kia Optima 2018
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Toyota Prius v vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,429

Toyota Prius v Five   
Difference: $1,951

Lowest Total Invoice: $32,843

Toyota Prius v Five   
Difference: $1,833

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172018
ModelPrius vOptima
TrimFiveHybrid EX
Body4dr Wagon4dr Sedan
Base Price $30,935 $30,990
Base Invoice $28,798 $28,752
Floor mats 225  
Advanced Technology Package 3,335  
Cargo net 49 50
Technology Package   5,000
Universal garage door opener   350
Cargo mat   95
Floor mats 140  
Advanced Technology Package 2,988  
Cargo net 32 42
Technology Package   4,618
Universal garage door opener   291
Cargo mat   78
Options (change) 3,609 5,495
Options (change) 3,160 5,029
Destination 885 895
Total Price $35,429 $37,380
Total Invoice $32,843 $34,676

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $2,249
TrueDelta Adjusted Invoice Difference: $2,063
Model Year20172018
ModelPrius vOptima
TrimFiveHybrid EX
Body4dr Wagon4dr Sedan
Engine98hp I4 H154hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)44/40 MPG39/46 MPG
Audio (watts, speakers)120, 8630, 10
Tire (rear if not all the same)215/50-17215/55-17
Total Price$35,429$37,380
Adjustments for Features0-4,200
Feature-Adjusted Total Price$35,429$33,180
Total Invoice$32,843$34,676
Adjustments for Features0-3,896
Feature-Adjusted Total Invoice$32,843$30,780

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Features Comparison: Toyota Prius v vs. Kia Optima

Model Year20172018
ModelPrius vOptima
TrimFiveHybrid EX
Body4dr Wagon4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Heated steering wheel $100
Proximity trunk or liftgate opener $125
Sunshades, second row $125
Brakes, Airbags, and Other Safety 
911 assist $25
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Blind spot warning system $200
Cross-traffic warning, rear $100
Forward collision warning $200
Obstacle detection, rear $250
Radar- or camera-based collision preparation system$0 
Rollover sensor $50
Temporary spare tire$150 
Vehicle health reports $0
Cargo Management 
Cargo cover$75 
Console with shifter $150
Console without shifter$150 
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear wiper$175 
Exterior 
Active grille shutters $0
Body kit $0
Laminated front side windows $200
Rear spoiler$200 
Infotainment 
Android Auto support $100
Apple CarPlay support $100
CD player$125 
DVD-compatible player$0 
MP3-compatible player$50 
Siri Eyes Free support$0 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Approach detection $25
Compass $0
Detailed driving style feedback $100
Digital instruments$0 
Fog lights$125 
Interior ambient lighting $150
Large energy flow and fuel economy display $25
Steering-linked headlights $150
Tachometer $75
Turn signals on or near mirrors $25
Seats and Interior Trim 
Cooled or ventilated front seats $300
Heated second row seats $200
Leather seating surfaces $900
Leather-wrapped steering wheel $150
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Memory system, driver seat $200
Power 4-way lumbar adjuster, driver seat $150
Power fore-aft adjuster, passenger seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power lumbar adjuster, passenger seat $100
Power recliner, passenger seat $100
Power tilt adjuster, passenger seat $100
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Total Value of Features$3,325$7,525
Value of Feature Adjustments$0$4,200
Value of Feature Adjustments0-3,896

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See a complete comparison of Toyota Prius v vs. Kia Optima features.

Specifications Comparison: Toyota Prius v vs. Kia Optima

Model Year20172018
ModelPrius vOptima
Body4dr Wagon4dr Sedan
Wheelbase109.4 in110.4 in
Length181.7 in191.1 in
Width69.9 in73.2 in
Height62.0 in57.7 in
Curb Weight3,274 lb.3,486 lb.
Fuel Capacity11.9 gal.18.5 gal.
Row 1 Headroom39.6 in39.8 in
Row 1 Shoulder Room55.9 in58.1 in
Row 1 Hip Room53.5 in56.0 in
Row 1 Legroom41.3 in45.5 in
Row 2 Headroom38.6 in37.8 in
Row 2 Shoulder Room55.2 in56.4 in
Row 2 Hip Room53.5 in56.0 in
Row 2 Legroom35.9 in35.6 in
Cargo Volume,
Minimum		34.3 ft315.9 ft3
Cargo Volume,
Maximum		67.3 ft315.9 ft3

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See a complete comparison of Toyota Prius v vs. Kia Optima specs.

Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Panoramic sunroof1200Yes
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
JBL, 120W, 8 speakers350No
Total Requested205079%
Total Not Requested55021%

Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested250100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Heated second row seats200No
Steering-linked headlights150No
Sunshades, second row125No
Obstacle detection, rear250No
Auto-dimming headlights200Yes
Blind spot warning system200No
LED headlights1000Yes
Cross-traffic warning, rear100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Auto-dimming rearview mirror150Yes
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200Yes
Interior ambient lighting150No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Lane departure warning200Yes
Total Requested275046%
Total Not Requested322554%

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