Toyota Prius Toyota Prius 2010 Kia Niro Kia Niro 2019

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Toyota Prius vs. Kia Niro Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Niro Invoice Comparison

Lowest Total Price: $27,445

Kia Niro EX   
Difference: $6,565

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201920192019
ModelPriusNiroNiroNiro
TrimVEXS TouringTouring
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Base Price $28,070 $26,400 $28,800 $32,250
Advanced Technology Package 5,180      
Advanced Technology Package 4,377      
Options (change) 5,180 0 0 0
Options (change) 4,377 0 0 0
Destination 760 1,045 1,045 1,045
Total Price $34,010 $27,445 $29,845 $33,295

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Kia Niro dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Kia Niro

Lowest Adjusted Price and Invoice: Kia Niro S Touring
TrueDelta Adjusted Price Difference: $8,200
TrueDelta Adjusted Invoice Difference: $28,227
Model Year2010201920192019
ModelPriusNiroNiroNiro
TrimVEXS TouringTouring
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Engine98hp I4 H104hp I4 H104hp I4 H104hp I4 H
TransmissionCVTS6S6S6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG51/46 MPG51/46 MPG51/46 MPG
Audio (watts, speakers)?, 8?, 6315, 8315, 8
Tire (rear if not all the same)215/45-17205/60-16225/45-18225/45-18
Total Price$34,010$27,445$29,845$33,295
Adjustments for Features-2,4150-6,450-6,450
Feature-Adjusted Total Price$31,595$27,445$23,395$26,845
Cost Above Minimum$0$4,050$0$3,450

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Features Comparison: Toyota Prius vs. Kia Niro

Model Year2010201920192019
ModelPriusNiroNiroNiro
TrimVEXS TouringTouring
Body4dr Hatch4dr SUV4dr SUV4dr SUV
Transmission and Drivetrain 
CVT$1000   
6-speed automated manual $1100$1100$1100
FWD$0$0$0$0
Accessories 
AC power outlet  $100$100
Adaptive cruise control$600 $600$600
Cruise control $150  
Heated steering wheel  $100$100
Proximity trunk or liftgate opener $125$125$125
Semi-automated parking system$500   
Universal garage door opener$100   
Brakes, Airbags, and Other Safety 
911 assist $25$25$25
Active or whiplash-reducing head restraints, front seats$0   
Automatic braking, high-speed or partial  $200$200
Automatic braking, low-speed  $200$200
Blind spot warning system $200$200$200
Cross-traffic warning, rear $100$100$100
Forward collision warning  $200$200
Lane departure prevention$150   
Lane departure prevention, steering-based  $200$200
Lane departure warning$200 $200$200
Obstacle detection, front  $150$150
Obstacle detection, rear  $250$250
Pedestrian detection  $50$50
Radar- or camera-based collision preparation system$0   
Rollover sensor $50$50$50
Temporary spare tire$150   
Vehicle health reports $0$0$0
Cargo Management 
Roof rails $250$250$250
Climate Control 
Dual-zone climate control $125$125$125
Interior air filter$0   
Rear air vents $100$100$100
Water-repellent front-door glass$15   
Engine / Motor 
Automatic start / stop $150$150$150
Exterior 
Active grille shutters $0$0$0
Bodyside moldings $75$75$75
Deep-tinted rear windows $275$275$275
Sunroof  $900$900
Wheel-lip moldings $75$75$75
Infotainment 
Android Auto support $100$100$100
App support $0$0$0
Apple CarPlay support $100$100$100
CD changer, in-dash$325   
HD radio  $50$50
MP3-compatible player$50   
Navigation system$600 $600$600
Rear seat USB outlets (optional) $0$0$0
SMS text-to-speech reader $25$25$25
Surround sound  $250$250
Telematics service, such as OnStar$200   
Traffic information$25 $25$25
USB port $25$25$25
Voice control for external devices $0$0$0
Voice control for nav and audio$100 $100$100
Wireless charging station  $75$75
Instruments, Lights, and Mirrors 
Approach detection $25$25$25
Automatic headlights $125$125$125
Automatic-off headlights$25   
Detailed driving style feedback $100$100$100
Digital instruments$0   
Headlight washers$50   
Interior ambient lighting $150$150$150
LED headlights$1000   
Power-folding mirrors $50$50$50
Turn signals on or near mirrors $25$25$25
Xenon HID headlights  $500$500
Seats and Interior Trim 
Cooled or ventilated front seats  $300$300
Door sill trim plates  $100$100
Leather seating surfaces$900 $900$900
Manual height adjuster, driver seat$50$50  
Manual height adjuster, passenger seat $50$50$50
Memory system, driver seat  $200$200
Partial leather seating sufaces $450  
Power fore-aft adjuster, driver seat  $100$100
Power height adjuster, driver seat  $100$100
Power lumbar adjuster, driver seat$100 $100$100
Power recliner, driver seat  $100$100
Power tilt adjuster, driver seat  $100$100
Suspension, Wheels, and Tires 
Alloy wheels$350 $350$350
Total Value of Features$6,490$4,075$10,525$10,525
Value of Feature Adjustments$2,415$0$6,450$6,450
Value of Feature Adjustments-2,2200-226-202

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Specifications Comparison: Toyota Prius vs. Kia Niro

Model Year20102019
ModelPriusNiro
Body4dr Hatch4dr SUV
Wheelbase106.3 in106.3 in
Length175.6 in171.5 in
Width68.7 in71.1 in
Height58.7 in60.4 in
Curb Weight3,042 lb.3,106 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom38.6 in40.1 in
Row 1 Shoulder Room54.9 in56.0 in
Row 1 Hip Room52.7 in53.7 in
Row 1 Legroom42.5 in41.7 in
Row 2 Headroom37.6 in39.1 in
Row 2 Shoulder Room53.1 in55.2 in
Row 2 Hip Room51.2 in48.3 in
Row 2 Legroom36.0 in37.4 in
Cargo Volume,
Minimum
21.6 ft319.4 ft3
Cargo Volume,
Maximum
39.6 ft354.5 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Parking guidance system - active500No
Lane departure prevention system150Yes
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested175071%
Total Not Requested70029%

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