Toyota Prius Toyota Prius 2013 Kia Niro Kia Niro 2018

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Toyota Prius vs. Kia Niro Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Niro Invoice Comparison

Lowest Total Price: $27,370

Kia Niro EX   
Difference: $8,210

Lowest Total Invoice: $26,011

Kia Niro EX   
Difference: $6,864

Calculate Payments

  Down Payment Interest Rate Term
Model Year201320182018
ModelPriusNiroNiro
TrimFiveEXTouring
Body4dr Hatch4dr SUV4dr SUV
Base Price $30,005 $26,150 $32,000
Base Invoice $27,930 $24,843 $30,370
Floor mats 200 135 135
Advanced Technology Package 4,320    
Bodyside moldings 209    
Cargo net 51 50 50
Cargo mat   95 95
Floor mats 127 108 108
Advanced Technology Package 3,863    
Bodyside moldings 125    
Cargo net 35 42 42
Cargo mat   78 78
Options (change) 4,780 280 280
Options (change) 4,150 228 228
Destination 795 940 940
Total Price $35,580 $27,370 $33,220
Total Invoice $32,875 $26,011 $31,538

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Niro dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Niro

Lowest Adjusted Price and Invoice: Kia Niro Touring
TrueDelta Adjusted Price Difference: $6,935
TrueDelta Adjusted Invoice Difference: $5,728
Model Year201320182018
ModelPriusNiroNiro
TrimFiveEXTouring
Body4dr Hatch4dr SUV4dr SUV
Engine98hp I4 H104hp I4 H104hp I4 H
TransmissionCVTS6S6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG51/46 MPG51/46 MPG
Audio (watts, speakers)120, 8?, 6315, 8
Tire (rear if not all the same)215/45-17205/60-16225/45-18
Total Price$35,580$27,370$33,220
Adjustments for Features-1,8750-6,450
Feature-Adjusted Total Price$33,705$27,370$26,770
Cost Above Minimum$0$600$0
Total Invoice$32,875$26,011$31,538
Adjustments for Features-1,7320-6,123
Feature-Adjusted Total Invoice$31,143$26,011$25,415
Cost Above Minimum$0$596$0

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Features Comparison: Toyota Prius vs. Kia Niro

Model Year201320182018
ModelPriusNiroNiro
TrimFiveEXTouring
Body4dr Hatch4dr SUV4dr SUV
Transmission and Drivetrain 
CVT$1000  
6-speed automated manual $1100$1100
FWD$0$0$0
Accessories 
AC power outlet  $100
Adaptive cruise control$600 $600
Cruise control $150 
Heated steering wheel  $100
Proximity trunk or liftgate opener $125$125
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Forward collision warning  $200
Lane departure prevention$150  
Lane departure prevention, steering-based  $200
Lane departure warning$200 $200
Obstacle detection, front  $150
Obstacle detection, rear  $250
Pedestrian detection  $50
Radar- or camera-based collision preparation system$0  
Rollover sensor $50$50
Temporary spare tire$150  
Vehicle health reports $0$0
Cargo Management 
Roof rails $250$250
Climate Control 
Dual-zone climate control $125$125
Interior air filter$0  
Ionizing air filtration $50$50
Rear air vents $100$100
Exterior 
Active grille shutters $0$0
Deep-tinted rear windows $275$275
Sunroof  $900
Wheel-lip moldings $75$75
Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
CD player$125  
DVD-compatible player$0  
HD radio$50 $50
MP3-compatible player$50  
Navigation system$600 $600
Rear seat USB outlets (optional) $0$0
Surround sound  $250
Telematics service, such as OnStar$200  
Traffic + travel information$25  
Traffic information  $25
Voice control for external devices $0$0
Voice control for nav and audio$100 $100
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Approach detection $25$25
Detailed driving style feedback $100$100
Digital instruments$0  
Head-up display (HUD)$350  
Headlight washers$50  
Interior ambient lighting $150$150
LED headlights$1000  
Power-folding mirrors $50$50
Turn signals on or near mirrors $25$25
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates  $100
Leather seating surfaces  $900
Manual height adjuster, driver seat $50 
Manual height adjuster, passenger seat $50$50
Memory system, driver seat  $200
Partial leather seating sufaces $450 
Power fore-aft adjuster, driver seat$100 $100
Power height adjuster, driver seat$100 $100
Power lumbar adjuster, driver seat$100 $100
Power recliner, driver seat$100 $100
Power tilt adjuster, driver seat$100 $100
Synthetic leather seating surfaces$0  
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Total Value of Features$5,600$3,725$10,175
Value of Feature Adjustments$1,875$0$6,450
Value of Feature Adjustments-1,7320-6,123

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Specifications Comparison: Toyota Prius vs. Kia Niro

Model Year20132018
ModelPriusNiro
Body4dr Hatch4dr SUV
Wheelbase106.3 in106.3 in
Length176.4 in171.5 in
Width68.7 in71.1 in
Height58.7 in60.4 in
Curb Weight3,042 lb.3,106 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom38.6 in40.1 in
Row 1 Shoulder Room54.9 in56.0 in
Row 1 Hip Room52.7 in53.7 in
Row 1 Legroom42.5 in41.7 in
Row 2 Headroom37.6 in39.1 in
Row 2 Shoulder Room53.1 in55.2 in
Row 2 Hip Room51.2 in48.3 in
Row 2 Legroom36.0 in37.4 in
Cargo Volume,
Minimum
21.6 ft319.4 ft3
Cargo Volume,
Maximum
39.6 ft354.5 ft3

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Option Package Details
Toyota Prius Five

Advanced Technology Package
FeatureValueRequested?
Lane departure warning system200Yes
Lane departure prevention system150Yes
Head-up display (HUD)350No
Radar- or camera-based collision preparation system0No
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Total Requested80059%
Total Not Requested55041%

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