Toyota Prius Toyota Prius 2020 Kia Niro Kia Niro 2017

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Toyota Prius vs. Kia Niro Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Niro Invoice Comparison

Lowest Total Price: $28,742

Toyota Prius LE   
Difference: $3,978

Calculate Payments

  Down Payment Interest Rate Term
Model Year202020202017
ModelPriusPriusNiro
TrimLELimitedTouring
Body4dr Hatch4dr Hatch4dr SUV
Base Price $25,535 $32,500 $29,650
Floor mats 225 225 130
Advanced Technology Package 1,350 1,350 1,900
Bodyside moldings 289 289  
Cargo net 49 49 50
Illuminated door sill trim plates 299 299  
Cargo mat     95
Floor mats 140 140 104
Advanced Technology Package 1,202 1,202 1,747
Bodyside moldings 199 199  
Cargo net 35 35 42
Illuminated door sill trim plates 225 225  
Cargo mat     78
Options (change) 2,212 2,212 2,175
Options (change) 1,801 1,801 1,971
Destination 995 995 895
Total Price $28,742 $35,707 $32,720

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Prius dealer quotes or Kia Niro dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Kia Niro

Lowest Adjusted Price: Kia Niro Touring
Lowest Adjusted Invoice: Toyota Prius LE
TrueDelta Adjusted Price Difference: $847
TrueDelta Adjusted Invoice Difference: $23,475
Model Year202020202017
ModelPriusPriusNiro
TrimLELimitedTouring
Body4dr Hatch4dr Hatch4dr SUV
Engine96hp I4 H96hp I4 H104hp I4 H
TransmissionCVTCVTS6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)58/53 MPG58/53 MPG51/46 MPG
Audio (watts, speakers)?, 6?, 6315, 8
Tire (rear if not all the same)195/65-15215/45-17225/45-18
Total Price$28,742$35,707$32,720
Adjustments for Features-1500-4,975
Feature-Adjusted Total Price$28,592$35,707$27,745
Cost Above Minimum$0$7,115$0

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Features Comparison: Toyota Prius vs. Kia Niro

Model Year202020202017
ModelPriusPriusNiro
TrimLELimitedTouring
Body4dr Hatch4dr Hatch4dr SUV
Transmission and Drivetrain 
CVT$1000$1000 
6-speed automated manual  $1100
FWD$0$0$0
Accessories 
AC power outlet  $100
Adaptive cruise control  $600
Adaptive cruise control, all-speed$850$850 
Heated steering wheel  $100
Proximity trunk or liftgate opener  $125
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats$0$0 
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Lane departure prevention, steering-based$200$200 
Obstacle detection, front  $150
Obstacle detection, rear  $250
Pedestrian detection$50$50 
Radar- or camera-based collision preparation system$0$0 
Rollover sensor  $50
Seat cushion airbag, passenger$75$75 
Temporary spare tire$150  
Vehicle health reports  $0
Cargo Management 
Console with shifter  $150
Console without shifter$150$150 
Roof rails  $250
Climate Control 
Dual-zone climate control  $125
Interior air filter$0$0 
Ionizing air filtration  $50
Rear air vents  $100
Rear wiper  $175
Exterior 
Deep-tinted rear windows  $275
Rear spoiler  $200
Wheel-lip moldings  $75
Infotainment 
Android Auto support  $100
App support  $0
Apple CarPlay support  $100
CD player$125$125 
HD radio  $50
MP3-compatible player$50$50 
Navigation system  $600
Satellite radio  $200
Siri Eyes Free support$0$0 
Surround sound  $250
Traffic information  $25
Voice control for audio system$25$25 
Voice control for external devices  $0
Voice control for nav and audio  $100
Wireless charging station  $75
Instruments, Lights, and Mirrors 
Approach detection  $25
Auto-dimming headlights$200$200 
Automatic headlights  $125
Automatic-off headlights$25$25 
Digital instruments$0$0 
Fog lights  $125
Head-up display (HUD)$350$350 
Interior ambient lighting  $150
LED headlights, single projector or low beam only$750$750 
Power-folding mirrors  $50
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates  $100
Heated front seats  $200
Illuminated door sill trim plates$200$200 
Leather seating surfaces  $900
Leather-wrapped steering wheel  $150
Manual height adjuster, driver seat$50$50 
Manual height adjuster, passenger seat  $50
Memory system, driver seat  $200
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Total Value of Features$4,250$4,100$9,075
Value of Feature Adjustments$150$0$4,975
Value of Feature Adjustments-150-4,708

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Specifications Comparison: Toyota Prius vs. Kia Niro

Model Year20202017
ModelPriusNiro
Body4dr Hatch4dr SUV
Wheelbase106.3 in106.3 in
Length180.0 in171.5 in
Width69.3 in71.1 in
Height57.9 in60.4 in
Curb Weight3,010 lb.3,106 lb.
Fuel Capacity11.3 gal.11.9 gal.
Row 1 Headroom39.4 in40.1 in
Row 1 Shoulder Room55.0 in56.0 in
Row 1 Hip Room53.4 in53.7 in
Row 1 Legroom42.3 in41.7 in
Row 2 Headroom37.4 in39.1 in
Row 2 Shoulder Room53.0 in55.2 in
Row 2 Hip Room51.9 in48.3 in
Row 2 Legroom33.4 in37.4 in
Cargo Volume,
Minimum
27.4 ft319.4 ft3
Cargo Volume,
Maximum
65.5 ft354.5 ft3

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Option Package Details
Toyota Prius LE

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius Limited

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Niro Touring

Advanced Technology Package
FeatureValueRequested?
Xenon HID headlights500Yes
AC power outlet100No
Wireless charging station75No
Adaptive cruise control450Yes
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Total Requested175091%
Total Not Requested1759%

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