Toyota Prius Toyota Prius 2020 Kia Niro Kia Niro 2018

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Toyota Prius vs. Kia Niro Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Niro Invoice Comparison

Lowest Total Price: $28,742

Toyota Prius LE   
Difference: $3,928

Calculate Payments

  Down Payment Interest Rate Term
Model Year2020202020182018
ModelPriusPriusNiroNiro
TrimLELimitedEXTouring
Body4dr Hatch4dr Hatch4dr SUV4dr SUV
Base Price $25,535 $32,500 $26,150 $32,000
Floor mats 225 225 135 135
Advanced Technology Package 1,350 1,350    
Bodyside moldings 289 289    
Cargo net 49 49 50 50
Illuminated door sill trim plates 299 299    
Premium Package     5,300  
Cargo mat     95 95
Floor mats 140 140 108 108
Advanced Technology Package 1,202 1,202    
Bodyside moldings 199 199    
Cargo net 35 35 42 42
Illuminated door sill trim plates 225 225    
Premium Package     4,917  
Cargo mat     78 78
Options (change) 2,212 2,212 5,580 280
Options (change) 1,801 1,801 5,145 228
Destination 995 995 940 940
Total Price $28,742 $35,707 $32,670 $33,220

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Kia Niro dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Niro

Lowest Adjusted Price: Kia Niro EX
Lowest Adjusted Invoice: Toyota Prius LE
TrueDelta Adjusted Price Difference: $947
TrueDelta Adjusted Invoice Difference: $23,390
Model Year2020202020182018
ModelPriusPriusNiroNiro
TrimLELimitedEXTouring
Body4dr Hatch4dr Hatch4dr SUV4dr SUV
Engine96hp I4 H96hp I4 H104hp I4 H104hp I4 H
TransmissionCVTCVTS6S6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)58/53 MPG58/53 MPG51/46 MPG51/46 MPG
Audio (watts, speakers)?, 6?, 6315, 8315, 8
Tire (rear if not all the same)195/65-15215/45-17205/60-16225/45-18
Total Price$28,742$35,707$32,670$33,220
Adjustments for Features-1500-5,025-5,375
Feature-Adjusted Total Price$28,592$35,707$27,645$27,845
Cost Above Minimum$0$7,115$0$200

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Features Comparison: Toyota Prius vs. Kia Niro

Model Year2020202020182018
ModelPriusPriusNiroNiro
TrimLELimitedEXTouring
Body4dr Hatch4dr Hatch4dr SUV4dr SUV
Transmission and Drivetrain 
CVT$1000$1000  
6-speed automated manual  $1100$1100
FWD$0$0$0$0
Accessories 
AC power outlet  $100$100
Adaptive cruise control  $600$600
Adaptive cruise control, all-speed$850$850  
Heated steering wheel  $100$100
Proximity trunk or liftgate opener  $125$125
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active or whiplash-reducing head restraints, front seats$0$0  
Blind spot warning system  $200$200
Cross-traffic warning, rear  $100$100
Obstacle detection, front  $150$150
Obstacle detection, rear  $250$250
Radar- or camera-based collision preparation system$0$0  
Rollover sensor  $50$50
Seat cushion airbag, passenger$75$75  
Temporary spare tire$150   
Vehicle health reports  $0$0
Cargo Management 
Console with shifter  $150$150
Console without shifter$150$150  
Roof rails  $250$250
Climate Control 
Dual-zone climate control  $125$125
Interior air filter$0$0  
Ionizing air filtration  $50$50
Rear air vents  $100$100
Rear wiper  $175$175
Exterior 
Deep-tinted rear windows  $275$275
Rear spoiler  $200$200
Wheel-lip moldings  $75$75
Infotainment 
Android Auto support  $100$100
App support  $0$0
Apple CarPlay support  $100$100
CD player$125$125  
HD radio  $50$50
MP3-compatible player$50$50  
Navigation system  $600$600
Rear seat USB outlets (optional)  $0$0
Satellite radio  $200$200
Siri Eyes Free support$0$0  
Surround sound  $250$250
Traffic information  $25$25
Voice control for audio system$25$25  
Voice control for external devices  $0$0
Voice control for nav and audio  $100$100
Wireless charging station  $75$75
Instruments, Lights, and Mirrors 
Approach detection  $25$25
Auto-dimming headlights$200$200  
Auto-dimming rearview mirror  $150$150
Automatic headlights  $125$125
Automatic-off headlights$25$25  
Digital instruments$0$0  
Fog lights  $125$125
Head-up display (HUD)$350$350  
Interior ambient lighting  $150$150
LED headlights, single projector or low beam only$750$750  
Power-folding mirrors  $50$50
Xenon HID headlights  $500$500
Seats and Interior Trim 
Cooled or ventilated front seats  $300$300
Door sill trim plates  $100$100
Heated front seats  $200$200
Illuminated door sill trim plates$200$200  
Leather seating surfaces  $900$900
Leather-wrapped steering wheel  $150$150
Manual height adjuster, driver seat$50$50  
Manual height adjuster, passenger seat  $50$50
Memory system, driver seat  $200$200
Power fore-aft adjuster, driver seat  $100$100
Power height adjuster, driver seat  $100$100
Power lumbar adjuster, driver seat  $100$100
Power recliner, driver seat  $100$100
Power tilt adjuster, driver seat  $100$100
Suspension, Wheels, and Tires 
Alloy wheels$350$350 $350
Total Value of Features$4,350$4,200$9,225$9,575
Value of Feature Adjustments$150$0$5,025$5,375
Value of Feature Adjustments-150-4,757-5,103

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Specifications Comparison: Toyota Prius vs. Kia Niro

Model Year20202018
ModelPriusNiro
Body4dr Hatch4dr SUV
Wheelbase106.3 in106.3 in
Length180.0 in171.5 in
Width69.3 in71.1 in
Height57.9 in60.4 in
Curb Weight3,010 lb.3,106 lb.
Fuel Capacity11.3 gal.11.9 gal.
Row 1 Headroom39.4 in40.1 in
Row 1 Shoulder Room55.0 in56.0 in
Row 1 Hip Room53.4 in53.7 in
Row 1 Legroom42.3 in41.7 in
Row 2 Headroom37.4 in39.1 in
Row 2 Shoulder Room53.0 in55.2 in
Row 2 Hip Room51.9 in48.3 in
Row 2 Legroom33.4 in37.4 in
Cargo Volume,
Minimum
27.4 ft319.4 ft3
Cargo Volume,
Maximum
65.5 ft354.5 ft3

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Option Package Details
Toyota Prius LE

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius Limited

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Niro EX

Premium Package
FeatureValueRequested?
Sunroof900Yes
Xenon HID headlights500Yes
Leather seating surfaces450No
Cooled or ventilated front seats300No
Memory system, driver seat200No
Obstacle detection, front150No
Obstacle detection, rear250No
Heated steering wheel100No
AC power outlet100No
Door sill trim plates100Yes
Wireless charging station75No
Adaptive cruise control450Yes
Lane departure warning200Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Lane departure prevention, steering-based200Yes
Pedestrian detection50Yes
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat50No
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Power lumbar adjuster, driver seat100No
Navigation system600No
Surround sound250No
Voice control for nav and audio100No
Traffic information25No
HD radio50No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Total Requested300047%
Total Not Requested345053%

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