Toyota Prius Toyota Prius 2018 Kia Sportage Kia Sportage 2018

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Toyota Prius vs. Kia Sportage Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Kia Sportage Invoice Comparison

Lowest Total Price: $29,325

Kia Sportage EX   
Difference: $3,178

Lowest Total Invoice: $27,771

Kia Sportage EX   
Difference: $2,360

Calculate Payments

  Down Payment Interest Rate Term
Model Year201820182018
ModelPriusSportageSportage
TrimFourEXSX
Body4dr Hatch4dr SUV4dr SUV
Base Price $29,685 $26,300 $32,800
Base Invoice $27,634 $24,966 $31,043
Floor mats 225 135 135
Advanced Technology Package 1,350    
Cargo net 49 50 50
Illuminated door sill trim plates 299    
Premium Package   1,700  
Cargo mat   95 95
Cargo cover   150 150
Floor mats 140 108 108
Advanced Technology Package 1,202    
Cargo net 35 42 42
Illuminated door sill trim plates 225    
Premium Package   1,562  
Cargo mat   78 78
Cargo cover   120 120
Options (change) 1,923 2,130 430
Options (change) 1,602 1,910 348
Destination 895 895 895
Total Price $32,503 $29,325 $34,125
Total Invoice $30,131 $27,771 $32,286

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Kia Sportage dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Prius vs. Kia Sportage

Lowest Adjusted Price and Invoice: Kia Sportage EX
TrueDelta Adjusted Price Difference: $2,803
TrueDelta Adjusted Invoice Difference: $2,012
Model Year201820182018
ModelPriusSportageSportage
TrimFourEXSX
Body4dr Hatch4dr SUV4dr SUV
Engine95hp I4 H181hp I4240hp I4
TransmissionCVTT6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6160, 6320, 8
Tire (rear if not all the same)195/65-15225/55-18245/45-19
Total Price$32,503$29,325$34,125
Adjustments for Features-3750-3,950
Feature-Adjusted Total Price$32,128$29,325$30,175
Cost Above Minimum$0$0$850
Total Invoice$30,131$27,771$32,286
Adjustments for Features-3480-3,737
Feature-Adjusted Total Invoice$29,783$27,771$28,549
Cost Above Minimum$0$0$778

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Features Comparison: Toyota Prius vs. Kia Sportage

Model Year201820182018
ModelPriusSportageSportage
TrimFourEXSX
Body4dr Hatch4dr SUV4dr SUV
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
Adaptive cruise control, all-speed$850  
Cruise control $150$150
Heated steering wheel $100$100
Power liftgate  $350
Proximity trunk or liftgate opener  $125
Brakes, Airbags, and Other Safety 
911 assist $25$25
Hill descent control $250$250
Knee airbag, driver$75  
Lane departure prevention, steering-based$200  
Obstacle detection, front  $150
Obstacle detection, rear  $250
Pedestrian detection$50 $50
Radar- or camera-based collision preparation system$0  
Rollover sensor $50$50
Seat cushion airbag, passenger$75  
Temporary spare tire  $150
Vehicle health reports $0$0
Cargo Management 
Console with shifter $150$150
Console without shifter$150  
Roof rails $250$250
Climate Control 
Dual-zone climate control $125$125
Interior air filter$0  
Ionizing air filtration $50$50
Rain-sensing wipers$175  
Rear air vents $100$100
Variable intermittent wipers $75$75
Wiper de-icer $25$25
Engine / Motor 
Automatic start / stop$150  
Exterior 
Active grille shutters$0  
Bright-finished exhaust tip(s)  $25
Deep-tinted rear windows $275$275
Panoramic sunroof $1200$1200
Rear spoiler $200$200
Sunroof$900  
Wheel-lip moldings $75$75
Infotainment 
Android Auto support $100$100
Apple CarPlay support $100$100
DVD-compatible player$0  
HD radio$50 $50
Navigation system$600 $600
Siri Eyes Free support$0  
Surround sound  $250
Traffic + travel information$25  
Traffic information  $25
Voice control for external devices $0$0
Voice control for nav and audio$100 $100
Wireless charging station$75  
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 $200
Compass $0$0
Detailed driving style feedback$100  
Digital instruments$0  
Fog lights $125$125
Head-up display (HUD)$350  
Large energy flow and fuel economy display$25  
LED headlights, single projector or low beam only$750  
Outside temperature display$50  
Power-folding mirrors $50$50
Steering-linked headlights  $150
Tachometer $75$75
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates  $100
Illuminated door sill trim plates$200  
Leather seating surfaces $900$900
Leather-wrapped steering wheel $150$150
Manual recliner, second row seats $75$75
Metal pedals  $75
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, passenger seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, passenger seat  $100
Synthetic leather seating surfaces$0  
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$6,150$5,775$9,725
Value of Feature Adjustments$375$0$3,950
Value of Feature Adjustments-3480-3,737

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Specifications Comparison: Toyota Prius vs. Kia Sportage

Model Year20182018
ModelPriusSportage
Body4dr Hatch4dr SUV
Wheelbase106.3 in105.1 in
Length178.7 in176.4 in
Width69.3 in73.0 in
Height58.1 in64.8 in
Curb Weight3,076 lb.3,306 lb.
Fuel Capacity11.3 gal.16.4 gal.
Row 1 Headroom39.4 in39.3 in
Row 1 Shoulder Room55.0 in57.1 in
Row 1 Hip Room53.4 in54.3 in
Row 1 Legroom43.2 in41.5 in
Row 2 Headroom37.4 in39.1 in
Row 2 Shoulder Room53.0 in55.1 in
Row 2 Hip Room51.9 in51.2 in
Row 2 Legroom33.4 in38.2 in
Cargo Volume,
Minimum
24.6 ft330.7 ft3
Cargo Volume,
Maximum
62.7 ft360.1 ft3

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Option Package Details
Toyota Prius Four

Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Sportage EX

Premium Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Heated steering wheel100No
Compass0No
Panoramic sunroof1200No
Interior lights, additional0No
Total Requested25016%
Total Not Requested130084%

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