Toyota Prius Toyota Prius 2008 Toyota Prius Prime Toyota Prius Prime 2017

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Toyota Prius vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $23,709

Toyota Prius Prime Plus   
Difference: $200

Lowest Total Invoice: $21,698

Toyota Prius   
Difference: $843

Calculate Payments

  Down Payment Interest Rate Term
Model Year20082008201720172017
ModelPriusPriusPrius PrimePrius PrimePrius Prime
TrimBaseTouringPlusPremiumAdvanced
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $22,875 $23,770 $27,100 $28,800 $33,100
Base Invoice $21,064 $21,816 $26,017 $27,648 $31,776
Package 5 3,280 2,905      
Floor mats 184 184 224 224 224
Package 5 2,952 2,615      
Floor mats 112 112 139 139 139
Options (change) 3,464 3,089 224 224 224
Options (change) 3,064 2,727 139 139 139
Destination 720 720 885 885 885
Gas Tax -3,150 -3,150 -4,500 -4,500 -4,500
Total Price $23,909 $24,429 $23,709 $25,409 $29,709
Total Invoice $21,698 $22,113 $22,541 $24,172 $28,300

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Plus
TrueDelta Adjusted Price Difference: $3,175
TrueDelta Adjusted Invoice Difference: $1,985
Model Year20082008201720172017
ModelPriusPriusPrius PrimePrius PrimePrius Prime
TrimBaseTouringPlusPremiumAdvanced
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine76hp I4 H76hp I4 H95hp I4 PiH95hp I4 PiH95hp I4 PiH
TransmissionCVTCVTCVTCVTCVT
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)48/45 MPG48/45 MPG55/53 MPG55/53 MPG55/53 MPG
Audio (watts, speakers)?, 9?, 9?, 6?, 6?, 10
Tire (rear if not all the same)185/65-15195/55-16195/65-15195/65-15195/65-15
Total Price$23,909$24,429$23,709$25,409$29,709
Adjustments for Features00-2,975-3,600-6,075
Feature-Adjusted Total Price$23,909$24,429$20,734$21,809$23,634
Cost Above Minimum$0$520$0$1,075$2,900
Total Invoice$21,698$22,113$22,541$24,172$28,300
Adjustments for Features00-2,828-3,425-5,787
Feature-Adjusted Total Invoice$21,698$22,113$19,713$20,747$22,513
Cost Above Minimum$0$415$0$1,034$2,800

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Features Comparison: Toyota Prius vs. Toyota Prius Prime

Model Year20082008201720172017
ModelPriusPriusPrius PrimePrius PrimePrius Prime
TrimBaseTouringPlusPremiumAdvanced
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000$1000$1000$1000
FWD$0$0$0$0$0
Accessories 
Adaptive cruise control, all-speed  $850$850$850
Cruise control$150$150   
Heated steering wheel    $100
Remote climate control  $25$25$25
Semi-automated parking system    $500
Tilt steering wheel, manual$150$150   
Tilt/telescoping steering wheel, manual  $250$250$250
Universal garage door opener$100$100  $100
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150$150$150
Active or whiplash-reducing head restraints, front seats  $0$0$0
Automatic braking, high-speed or partial  $200$200$200
Automatic braking, low-speed  $200$200$200
Backup collision intervention    $150
Blind spot warning system    $200
Cross-traffic warning, rear    $100
Forward collision warning  $200$200$200
Knee airbag, driver  $75$75$75
Lane departure prevention, steering-based  $200$200$200
Lane departure warning  $200$200$200
Obstacle detection, front    $150
Obstacle detection, rear    $250
Pedestrian detection  $50$50$50
Radar- or camera-based collision preparation system  $0$0$0
Seat cushion airbag, passenger  $75$75$75
Temporary spare tire$150$150   
Cargo Management 
Second-row low console  $100$100$100
Climate Control 
Rain-sensing wipers    $175
Rear wiper$175$175   
Variable intermittent wipers$75$75$75$75 
Engine / Motor 
3.3 kW onboard charger  $0$0$0
9 kWh battery pack  $0$0$0
Automatic start / stop  $150$150$150
Exterior 
Active grille shutters  $0$0$0
Larger rear spoiler $200   
Rear spoiler$200    
Infotainment 
App support  $0$0$0
Bluetooth audio streaming  $25$25$25
CD changer, in-dash$325$325   
CD player  $125$125$125
DVD-compatible player  $0$0$0
HD radio  $50$50$50
Larger infotainment display   $0$0
Satellite radio  $200$200$200
Siri Eyes Free support  $0$0$0
SMS text-to-speech reader  $25$25$25
Telematics service, such as OnStar    $200
Traffic + travel information  $25$25$25
USB port  $25$25$25
Wireless charging station   $75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200$200$200
Auto-dimming rearview mirror$150$150  $150
Automatic headlights   $125$125
Automatic-off headlights  $25  
Detailed driving style feedback  $100$100$100
Fog lights$125$125  $125
Head-up display (HUD)    $350
LED headlights  $1000$1000$1000
Predictive driving advice   $0$0
Turn signals on or near mirrors  $25$25$25
Xenon HID headlights$500$500   
Seats and Interior Trim 
Heated front seats  $200$200$200
Manual height adjuster, driver seat  $50  
Power fore-aft adjuster, driver seat   $100$100
Power height adjuster, driver seat   $100$100
Power lumbar adjuster, driver seat   $100$100
Power recliner, driver seat   $100$100
Power tilt adjuster, driver seat   $100$100
Synthetic leather seating surfaces   $0$0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200$200
Sport suspension (upgrade) $0   
Total Value of Features$3,100$3,100$6,075$6,700$9,175
Value of Feature Adjustments$0$0$2,975$3,600$6,075
Value of Feature Adjustments00-2,828-3,425-5,787

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Specifications Comparison: Toyota Prius vs. Toyota Prius Prime

Model Year20082017
ModelPriusPrius Prime
Body4dr Hatch4dr Hatch
Wheelbase106.3 in106.3 in
Length175.0 in182.9 in
Width67.9 in69.3 in
Height58.1 in57.9 in
Curb Weight2,890 lb.3,365 lb.
Fuel Capacity11.9 gal.11.3 gal.
Row 1 Headroom39.1 in39.4 in
Row 1 Shoulder Room55.3 in54.2 in
Row 1 Hip Room51.0 in53.7 in
Row 1 Legroom41.9 in43.2 in
Row 2 Headroom37.1 in37.2 in
Row 2 Shoulder Room53.0 in53.0 in
Row 2 Hip Room51.6 in51.6 in
Row 2 Legroom38.6 in33.4 in
Cargo Volume,
Minimum
14.4 ft319.8 ft3
Cargo Volume,
Maximum
14.40.0 ft3

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Option Package Details
Toyota Prius

Package 5
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested262580%
Total Not Requested65020%

Option Package Details
Toyota Prius Touring

Package 5
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested200075%
Total Not Requested65025%

Option Package Details
Toyota Prius Prime Plus

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius Prime Premium

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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