Toyota Prius Toyota Prius 2010 Toyota Prius Prime Toyota Prius Prime 2021

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Toyota Prius vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,525

Toyota Prius Prime Limited   
Difference: $3,485

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102021
ModelPriusPrius Prime
TrimVLimited
Body4dr Hatch4dr Hatch
Base Price $28,070 $34,000
Advanced Technology Package 5,180  
Advanced Technology Package 4,377  
Options (change) 5,180 0
Options (change) 4,377 0
Destination 760 1,025
Gas Tax 0 -4,500
Total Price $34,010 $30,525

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Limited
TrueDelta Adjusted Price Difference: $5,245
TrueDelta Adjusted Invoice Difference: $34,541
Model Year20102021
ModelPriusPrius Prime
TrimVLimited
Body4dr Hatch4dr Hatch
Engine98hp I4 H95hp I4 PiH
TransmissionCVTCVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG55/53 MPG
Audio (watts, speakers)?, 8?, 10
Tire (rear if not all the same)215/45-17x-
Total Price$34,010$30,525
Adjustments for Features0-1,760
Feature-Adjusted Total Price$34,010$28,765

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Features Comparison: Toyota Prius vs. Toyota Prius Prime

Model Year20102021
ModelPriusPrius Prime
TrimVLimited
Body4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000$1000
FWD$0$0
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Heated steering wheel $100
Remote climate control $25
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Backup collision intervention $150
Blind spot warning system $200
Cross-traffic warning, rear $100
Forward collision warning $200
Lane departure prevention$150 
Lane departure prevention, steering-based $200
Obstacle detection, front $150
Obstacle detection, rear $250
Pedestrian detection $50
Seat cushion airbag, passenger $75
Temporary spare tire$150 
Cargo Management 
Console with shifter$150 
Console without shifter $150
Second-row low console $100
Climate Control 
Ionizing air filtration$50 
Rain-sensing wipers $175
Rear wiper$175 
Variable intermittent wipers$75 
Water-repellent front-door glass$15 
Engine / Motor 
3.3 kW onboard charger $0
9 kWh battery pack $0
Automatic start / stop $150
Exterior 
Active grille shutters $0
Rear spoiler$200 
Infotainment 
App support $0
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
HD radio $50
Larger infotainment display $0
Siri Eyes Free support $0
SMS text-to-speech reader $25
Traffic + travel information $25
Traffic information$25 
USB port $25
Wireless charging station $75
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200
Automatic headlights $125
Automatic-off headlights$25 
Detailed driving style feedback $100
Head-up display (HUD) $350
Headlight washers$50 
Predictive driving advice $0
Turn signals on or near mirrors $25
Seats and Interior Trim 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual height adjuster, driver seat$50 
Power fore-aft adjuster, driver seat $100
Power height adjuster, driver seat $100
Power recliner, driver seat $100
Power tilt adjuster, driver seat $100
Synthetic leather seating surfaces $0
Total Value of Features$4,090$5,850
Value of Feature Adjustments$0$1,760
Value of Feature Adjustments0200

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Specifications Comparison: Toyota Prius vs. Toyota Prius Prime

Model Year20102021
ModelPriusPrius Prime
Body4dr Hatch4dr Hatch
Wheelbase106.3 in106.3 in
Length175.6 in182.9 in
Width68.7 in69.3 in
Height58.7 in57.9 in
Curb Weight3,042 lb.3,365 lb.
Fuel Capacity11.9 gal.11.3 gal.
Row 1 Headroom38.6 in39.4 in
Row 1 Shoulder Room54.9 in54.2 in
Row 1 Hip Room52.7 in53.7 in
Row 1 Legroom42.5 in43.2 in
Row 2 Headroom37.6 in37.2 in
Row 2 Shoulder Room53.1 in53.0 in
Row 2 Hip Room51.2 in51.6 in
Row 2 Legroom36.0 in33.4 in
Cargo Volume,
Minimum
21.6 ft319.8 ft3
Cargo Volume,
Maximum
39.6 ft30.0 ft3

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Option Package Details
Toyota Prius V

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Parking guidance system - active500Yes
Lane departure prevention system150Yes
Telematics service, such as OnStar200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Navigation system600Yes
Rearview camera200Yes
Total Requested2450100%
Total Not Requested00%

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