Toyota Prius Toyota Prius 2009 Toyota Prius v Toyota Prius v 2017

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Toyota Prius vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $23,423

Toyota Prius   
Difference: $8,760

Lowest Total Invoice: $21,478

Toyota Prius   
Difference: $8,431

Calculate Payments

  Down Payment Interest Rate Term
Model Year200920092017
ModelPriusPriusPrius v
TrimBaseTouringFive
Body4dr Hatch4dr Hatch4dr Wagon
Base Price $23,375 $24,270 $30,935
Base Invoice $21,758 $22,519 $28,798
Package 5 2,180 1,805  
Floor mats 184 184 225
Rear bumper protector 65 65 89
Cargo net 49 49 49
Package 5 1,962 1,624  
Floor mats 112 112 140
Rear bumper protector 42 42 54
Cargo net 34 34 32
Options (change) 2,478 2,103 363
Options (change) 2,150 1,812 226
Destination 720 720 885
Gas Tax -3,150 -3,150 0
Total Price $23,423 $23,943 $32,183
Total Invoice $21,478 $21,901 $29,909

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius dealer quotes or Toyota Prius v dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius
TrueDelta Adjusted Price Difference: $6,485
TrueDelta Adjusted Invoice Difference: $6,317
Model Year200920092017
ModelPriusPriusPrius v
TrimBaseTouringFive
Body4dr Hatch4dr Hatch4dr Wagon
Engine76hp I4 H76hp I4 H98hp I4 H
TransmissionCVTCVTCVT
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)48/45 MPG48/45 MPG44/40 MPG
Audio (watts, speakers)?, 9?, 9?, 6
Tire (rear if not all the same)185/65-15195/55-16215/50-17
Total Price$23,423$23,943$32,183
Adjustments for Features00-2,275
Feature-Adjusted Total Price$23,423$23,943$29,908
Cost Above Minimum$0$520$0
Total Invoice$21,478$21,901$29,909
Adjustments for Features00-2,114
Feature-Adjusted Total Invoice$21,478$21,901$27,795
Cost Above Minimum$0$423$0

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Features Comparison: Toyota Prius vs. Toyota Prius v

Model Year200920092017
ModelPriusPriusPrius v
TrimBaseTouringFive
Body4dr Hatch4dr Hatch4dr Wagon
Transmission and Drivetrain 
CVT$1000$1000$1000
FWD$0$0$0
Accessories 
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
Active or whiplash-reducing head restraints, front seats  $0
Knee airbag, driver  $75
Engine / Motor 
Automatic start / stop  $150
Exterior 
Larger rear spoiler $200 
Rear spoiler$200 $200
Infotainment 
App support  $0
Bluetooth audio streaming  $25
CD changer, in-dash$325$325 
CD player  $125
DVD-compatible player  $0
HD radio  $50
Satellite radio  $200
Siri Eyes Free support  $0
SMS text-to-speech reader  $25
Traffic + travel information  $25
USB port  $25
Instruments, Lights, and Mirrors 
Automatic headlights  $125
Large energy flow and fuel economy display$25$25 
LED headlights  $1000
Xenon HID headlights$500$500 
Seats and Interior Trim 
Heated front seats  $200
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Power fore-aft adjuster, driver seat  $100
Power height adjuster, driver seat  $100
Power lumbar adjuster, driver seat  $100
Power recliner, driver seat  $100
Power tilt adjuster, driver seat  $100
Synthetic leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200
Sport suspension (upgrade) $0 
Total Value of Features$2,200$2,200$4,475
Value of Feature Adjustments$0$0$2,275
Value of Feature Adjustments00-2,114

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Specifications Comparison: Toyota Prius vs. Toyota Prius v

Model Year20092017
ModelPriusPrius v
Body4dr Hatch4dr Wagon
Wheelbase106.3 in109.4 in
Length175.0 in181.7 in
Width67.9 in69.9 in
Height58.1 in62.0 in
Curb Weight2,890 lb.3,274 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom39.1 in39.6 in
Row 1 Shoulder Room55.3 in55.9 in
Row 1 Hip Room51.0 in53.5 in
Row 1 Legroom41.9 in41.3 in
Row 2 Headroom37.1 in38.6 in
Row 2 Shoulder Room53.0 in55.2 in
Row 2 Hip Room51.6 in53.5 in
Row 2 Legroom38.6 in35.9 in
Cargo Volume,
Minimum
14.4 ft334.3 ft3
Cargo Volume,
Maximum
14.467.3 ft3

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Option Package Details
Toyota Prius

Package 5
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Fog lights125Yes
Xenon HID headlights500Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested262580%
Total Not Requested65020%

Option Package Details
Toyota Prius Touring

Package 5
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
CD changer, in-dash200No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Bluetooth cell phone link100Yes
Alarm100No
JBL, 9 speakers350No
Stability control400Yes
Rearview camera200Yes
MP3-compatible player50Yes
Proximity key250Yes
Aux input50Yes
Total Requested200075%
Total Not Requested65025%

Option Package Details
Toyota Prius v Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%

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