Toyota Prius Toyota Prius 2010 Toyota Prius v Toyota Prius v 2017

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Toyota Prius vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $31,310

Toyota Prius V   
Difference: $510

Lowest Total Invoice: $29,013

Toyota Prius V   
Difference: $670

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102017
ModelPriusPrius v
TrimVFive
Body4dr Hatch4dr Wagon
Base Price $28,070 $30,935
Base Invoice $26,129 $28,798
Navigation Package 2,480  
Navigation Package 2,124  
Options (change) 2,480 0
Options (change) 2,124 0
Destination 760 885
Total Price $31,310 $31,820
Total Invoice $29,013 $29,683

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius V
TrueDelta Adjusted Price Difference: $1,250
TrueDelta Adjusted Invoice Difference: $1,356
Model Year20102017
ModelPriusPrius v
TrimVFive
Body4dr Hatch4dr Wagon
Engine98hp I4 H98hp I4 H
TransmissionCVTCVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)51/48 MPG44/40 MPG
Audio (watts, speakers)?, 8?, 6
Tire (rear if not all the same)215/45-17215/50-17
Total Price$31,310$31,820
Adjustments for Features-7400
Feature-Adjusted Total Price$30,570$31,820
Total Invoice$29,013$29,683
Adjustments for Features-6860
Feature-Adjusted Total Invoice$28,327$29,683

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Features Comparison: Toyota Prius vs. Toyota Prius v

Model Year20102017
ModelPriusPrius v
TrimVFive
Body4dr Hatch4dr Wagon
Transmission and Drivetrain 
CVT$1000$1000
FWD$0$0
Cargo Management 
Console with shifter$150 
Console without shifter $150
Climate Control 
Ionizing air filtration$50 
Water-repellent front-door glass$15 
Engine / Motor 
Automatic start / stop $150
Infotainment 
App support $0
CD changer, in-dash$325 
CD player $125
DVD-compatible player $0
HD radio $50
Siri Eyes Free support $0
SMS text-to-speech reader $25
Telematics service, such as OnStar$200 
Traffic + travel information $25
Traffic information$25 
USB port $25
Instruments, Lights, and Mirrors 
Automatic headlights $125
Automatic-off headlights$25 
Headlight washers$50 
Large energy flow and fuel economy display$25 
Seats and Interior Trim 
Leather seating surfaces$900 
Leather-wrapped steering wheel$150 
Manual fore-aft adjuster, second row seats $75
Manual height adjuster, driver seat$50 
Manual recliner, second row seats $75
Power fore-aft adjuster, driver seat $100
Power height adjuster, driver seat $100
Power recliner, driver seat $100
Power tilt adjuster, driver seat $100
Synthetic leather seating surfaces $0
Total Value of Features$2,965$2,225
Value of Feature Adjustments$740$0
Value of Feature Adjustments-6860

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Specifications Comparison: Toyota Prius vs. Toyota Prius v

Model Year20102017
ModelPriusPrius v
Body4dr Hatch4dr Wagon
Wheelbase106.3 in109.4 in
Length175.6 in181.7 in
Width68.7 in69.9 in
Height58.7 in62.0 in
Curb Weight3,042 lb.3,274 lb.
Fuel Capacity11.9 gal.11.9 gal.
Row 1 Headroom38.6 in39.6 in
Row 1 Shoulder Room54.9 in55.9 in
Row 1 Hip Room52.7 in53.5 in
Row 1 Legroom42.5 in41.3 in
Row 2 Headroom37.6 in38.6 in
Row 2 Shoulder Room53.1 in55.2 in
Row 2 Hip Room51.2 in53.5 in
Row 2 Legroom36.0 in35.9 in
Cargo Volume,
Minimum
21.6 ft334.3 ft3
Cargo Volume,
Maximum
39.6 ft367.3 ft3

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Option Package Details
Toyota Prius V

Navigation Package
FeatureValueRequested?
Telematics service, such as OnStar200No
Navigation system600Yes
Rearview camera200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Bluetooth audio streaming25Yes
Total Requested95083%
Total Not Requested20017%

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