Toyota Prius Toyota Prius 2017 Toyota Prius v Toyota Prius v 2012
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Toyota Prius vs. Toyota Prius v Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius vs. Toyota Prius v Invoice Comparison

Lowest Total Price: $33,075

Toyota Prius Four   
Difference: $3,405

Lowest Total Invoice: $30,746

Toyota Prius Four   
Difference: $3,059

Calculate Payments

  Down Payment Interest Rate Term
Model Year20172012
ModelPriusPrius v
TrimFourFive
Body4dr Hatch4dr Wagon
Base Price $29,135 $30,140
Base Invoice $27,122 $28,058
Premium Convenience Package 1,705  
Advanced Technology Package 1,350 5,580
Premium Convenience Package 1,537  
Advanced Technology Package 1,202 4,987
Options (change) 3,055 5,580
Options (change) 2,739 4,987
Destination 885 760
Total Price $33,075 $36,480
Total Invoice $30,746 $33,805

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Toyota Prius vs. Toyota Prius v

Lowest Adjusted Price and Invoice: Toyota Prius Four
TrueDelta Adjusted Price Difference: $5,480
TrueDelta Adjusted Invoice Difference: $4,988
Model Year20172012
ModelPriusPrius v
TrimFourFive
Body4dr Hatch4dr Wagon
Engine95hp I4 H98hp I4 H
TransmissionCVTCVT
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)54/50 MPG44/40 MPG
Audio (watts, speakers)?, 10120, 8
Tire (rear if not all the same)195/65-15215/50-17
Total Price$33,075$36,480
Adjustments for Features-2,0750
Feature-Adjusted Total Price$31,000$36,480
Total Invoice$30,746$33,805
Adjustments for Features-1,9290
Feature-Adjusted Total Invoice$28,817$33,805

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Features Comparison: Toyota Prius vs. Toyota Prius v

Model Year20172012
ModelPriusPrius v
TrimFourFive
Body4dr Hatch4dr Wagon
Transmission and Drivetrain 
CVT$1000$1000
FWD$0$0
Accessories 
Adaptive cruise control $600
Adaptive cruise control, all-speed$850 
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial$200 
Automatic braking, low-speed$200 
Blind spot warning system$200 
Cross-traffic warning, rear$100 
Forward collision warning$200 
Lane departure prevention, steering-based$200 
Lane departure warning$200 
Obstacle detection, front$150 
Obstacle detection, rear$250 
Pedestrian detection$50 
Seat cushion airbag, passenger$75 
Temporary spare tire $150
Climate Control 
Rain-sensing wipers$175 
Variable intermittent wipers $75
Exterior 
Active grille shutters$0 
Panoramic sunroof $1200
Rear spoiler $200
Sunroof$900 
Infotainment 
Siri Eyes Free support$0 
Wireless charging station$75 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200 
Detailed driving style feedback$100 
Fog lights $125
Head-up display (HUD)$350 
Headlight washers $50
Large energy flow and fuel economy display$25 
LED headlights $1000
LED headlights, single projector or low beam only$750 
Turn signals on or near mirrors$25 
Seats and Interior Trim 
Manual fore-aft adjuster, second row seats $75
Manual height adjuster, driver seat $50
Manual recliner, second row seats $75
Power fore-aft adjuster, driver seat$100 
Power height adjuster, driver seat$100 
Power recliner, driver seat$100 
Power tilt adjuster, driver seat$100 
Total Value of Features$6,675$4,600
Value of Feature Adjustments$2,075$0
Value of Feature Adjustments-1,9290

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See a complete comparison of Toyota Prius vs. Toyota Prius v features.

Specifications Comparison: Toyota Prius vs. Toyota Prius v

Model Year20172012
ModelPriusPrius v
Body4dr Hatch4dr Wagon
Wheelbase106.3 in109.4 in
Length178.7 in181.7 in
Width69.3 in69.9 in
Height58.1 in62.0 in
Curb Weight3,075 lb.3,274 lb.
Fuel Capacity11.3 gal.11.9 gal.
Row 1 Headroom39.4 in39.6 in
Row 1 Shoulder Room55.0 in55.9 in
Row 1 Hip Room53.4 in53.5 in
Row 1 Legroom43.2 in41.3 in
Row 2 Headroom37.4 in38.6 in
Row 2 Shoulder Room53.0 in55.2 in
Row 2 Hip Room51.9 in53.5 in
Row 2 Legroom33.4 in35.9 in
Cargo Volume,
Minimum		24.6 ft334.3 ft3
Cargo Volume,
Maximum		62.7 ft367.3 ft3

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See a complete comparison of Toyota Prius vs. Toyota Prius v specs.

Option Package Details
Toyota Prius Four

Premium Convenience Package
FeatureValueRequested?
Telematics service, such as OnStar200Yes
Obstacle detection, front150No
Obstacle detection, rear250No
JBL, 10 speakers350No
Semi-automated parking system500Yes
Total Requested70048%
Total Not Requested75052%
Advanced Technology Package
FeatureValueRequested?
Sunroof900Yes
Head-up display (HUD)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
DVD-compatible player0Yes
Panoramic sunroof1200No
Radar- or camera-based collision preparation system0Yes
Parking guidance system - active500Yes
JBL, 120W, 8 speakers350No
Total Requested115043%
Total Not Requested155057%

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