Toyota RAV4 Toyota RAV4 2016 Kia Soul Kia Soul 2019

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Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Soul Invoice Comparison

Lowest Total Price: $29,160

Kia Soul +   
Difference: $4,322

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620162019
ModelRAV4RAV4Soul
TrimSELimited+
Body4dr SUV4dr SUV4dr Hatch
Base Price $29,265 $31,510 $20,490
Advanced Technology Package 3,030    
Remote start 499 499 425
Cargo tray 100 100 80
Cargo net 49 49 50
Floor mats   225 125
Door sill trim plates   199  
Audio Package     1,500
Primo Lit Package     4,500
Universal garage door opener     350
Rear spoiler     395
Illuminated door sill trim plates     250
Advanced Technology Package 2,697    
Remote start 310 310 353
Cargo tray 60 60 67
Cargo net 35 35 42
Floor mats   140 102
Door sill trim plates   179  
Audio Package     1,377
Primo Lit Package     4,176
Universal garage door opener     291
Rear spoiler     327
Illuminated door sill trim plates     208
Options (change) 3,678 1,072 7,675
Options (change) 3,102 724 6,943
Destination 900 900 995
Total Price $33,843 $33,482 $29,160

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $4,032
TrueDelta Adjusted Invoice Difference: $22,878
Model Year201620162019
ModelRAV4RAV4Soul
TrimSELimited+
Body4dr SUV4dr SUV4dr Hatch
Engine176hp I4176hp I4161hp I4
TransmissionT6T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)24/31 MPG24/31 MPG25/30 MPG
Audio (watts, speakers)576, 11?, 6315, 8
Tire (rear if not all the same)235/55-18235/55-18215/55-17
Total Price$33,843$33,482$29,160
Adjustments for Features-200-2900
Feature-Adjusted Total Price$33,643$33,192$29,160
Cost Above Minimum$451$0$0

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Features Comparison: Toyota RAV4 vs. Kia Soul

Model Year201620162019
ModelRAV4RAV4Soul
TrimSELimited+
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0$0
Accessories 
Heated steering wheel  $100
Power liftgate$350$350 
Universal garage door opener $100$100
Brakes, Airbags, and Other Safety 
911 assist  $25
Around view cameras$500  
Knee airbag, driver$75$75 
Lane departure prevention, steering-based$200$200 
Obstacle detection, front$150$150 
Obstacle detection, rear$250$250 
Pedestrian detection$50$50 
Perimeter scan$25  
Radar- or camera-based collision preparation system$0$0 
Rearview camera $200$200
Seat cushion airbag, passenger$75$75 
Temporary spare tire$150$150 
Trailer sway control $25 
Vehicle health reports  $0
Cargo Management 
Cargo mat $40 
Roof rails$250$250 
Climate Control 
Dual-zone climate control$125$125 
Interior air filter$0$0 
Ionizing air filtration  $50
Exterior 
Bodyside cladding (gray/black)$250$250 
Panoramic sunroof  $1200
Sunroof$900$900 
Wheel-lip moldings$75$75 
Infotainment 
Android Auto support  $100
Apple CarPlay support  $100
DVD-compatible player$0$0 
Siri Eyes Free support$0$0 
Surround sound$250  
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200 
Auto-dimming rearview mirror $150$150
LED headlights, single projector or low beam only$750$750 
Power-folding mirrors  $50
Speaker lights  $100
Turn signals on or near mirrors$25$25 
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates$100$100 
Heated second row seats  $200
Illuminated door sill trim plates  $200
Leather seating surfaces  $900
Manual recliner, second row seats$75$75 
Memory system, driver seat $200 
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, passenger seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, passenger seat  $100
Synthetic leather seating surfaces$0$0 
Upholstered instrument cluster hood  $50
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Chrome-coated alloy wheels $600 
Sport suspension (upgrade)$0  
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$6,400$6,490$6,200
Value of Feature Adjustments$200$290$0
Value of Feature Adjustments-185-2690

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Specifications Comparison: Toyota RAV4 vs. Kia Soul

Model Year20162019
ModelRAV4Soul
Body4dr SUV4dr Hatch
Wheelbase104.7 in101.2 in
Length183.5 in163.0 in
Width72.6 in70.9 in
Height65.9 in63.5 in
Curb Weight3,455 lb.3,163 lb.
Fuel Capacity15.9 gal.14.2 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room57.3 in55.5 in
Row 1 Hip Room54.3 in53.2 in
Row 1 Legroom42.6 in40.9 in
Row 2 Headroom38.9 in39.5 in
Row 2 Shoulder Room55.4 in54.7 in
Row 2 Hip Room48.9 in49.3 in
Row 2 Legroom37.2 in39.1 in
Cargo Volume,
Minimum
38.4 ft324.2 ft3
Cargo Volume,
Maximum
73.4 ft361.3 ft3

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Option Package Details
Toyota RAV4 SE

Advanced Technology Package
FeatureValueRequested?
Around view cameras300No
Perimeter scan25No
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Obstacle detection, front150No
Obstacle detection, rear250No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0Yes
Adaptive cruise control450Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Lane departure prevention system, steering-based200No
Pedestrian detection50No
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Forward collision warning200Yes
Total Requested187551%
Total Not Requested177549%

Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Audio Package
FeatureValueRequested?
HD radio50Yes
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Traffic information25Yes
Navigation system600Yes
Voice control for nav and audio100Yes
Engine immobilizer (optional)0No
Special interior trim0No
Upholstered instrument cluster hood50No
Leather-wrapped steering wheel150Yes
Proximity key250Yes
Total Requested117570%
Total Not Requested50030%
Primo Lit Package
FeatureValueRequested?
Leather seating surfaces900No
Cooled or ventilated front seats300No
Upgraded instruments0No
Panoramic sunroof1200No
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Xenon HID headlights500Yes
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Power-folding mirrors50No
Lane departure warning200Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Forward collision warning200Yes
LED tail lights0No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Adaptive cruise control450Yes
Heated steering wheel100No
Heated front seats200Yes
Heated second row seats200No
Total Requested270046%
Total Not Requested315054%

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