Toyota RAV4 Toyota RAV4 2018 Kia Soul Kia Soul 2016

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Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Soul Invoice Comparison

Lowest Total Price: $29,140

Kia Soul !   
Difference: $4,913

Lowest Total Invoice: $27,308

Kia Soul !   
Difference: $4,384

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  Down Payment Interest Rate Term
Model Year2018201820182016
ModelRAV4RAV4RAV4Soul
TrimSELimitedPlatinum!
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Base Price $28,790 $30,905 $34,750 $21,300
Base Invoice $26,919 $28,897 $32,491 $20,162
Entune Premium JBL Audio with Integrated Navigation 1,310      
Power Extra Value Package 1,010      
Cargo net 49 49 49 50
Remote start 499 499 499 425
AWD 1,400 1,400 1,400  
Floor mats   224   120
Door sill trim plates   199    
Premium Package       4,400
Universal garage door opener       350
Umber Package       1,000
Rear spoiler       395
Illuminated door sill trim plates       250
Entune Premium JBL Audio with Integrated Navigation 1,165      
Power Extra Value Package 959      
Cargo net 35 35 35 42
Remote start 310 310 310 353
AWD 1,309 1,309 1,309  
Floor mats   139   100
Door sill trim plates   179    
Premium Package       4,052
Universal garage door opener       291
Umber Package       923
Rear spoiler       327
Illuminated door sill trim plates       208
Options (change) 4,268 2,371 1,948 6,990
Options (change) 3,778 1,972 1,654 6,296
Destination 995 995 995 850
Total Price $34,053 $34,271 $37,693 $29,140
Total Invoice $31,692 $31,864 $35,140 $27,308

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul !
TrueDelta Adjusted Price Difference: $1,266
TrueDelta Adjusted Invoice Difference: $962
Model Year2018201820182016
ModelRAV4RAV4RAV4Soul
TrimSELimitedPlatinum!
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Engine176hp I4176hp I4176hp I4164hp I4
TransmissionT6T6T6T6
DrivetrainAWDAWDAWDFWD
EPA Fuel Economy (city/highway)22/28 MPG22/28 MPG22/28 MPG24/31 MPG
Audio (watts, speakers)576, 11?, 6576, 11350, 10
Tire (rear if not all the same)235/55-18235/55-18235/55-18235/45-18
Total Price$34,053$34,271$37,693$29,140
Adjustments for Features-3,300-3,865-4,6000
Feature-Adjusted Total Price$30,753$30,406$33,093$29,140
Cost Above Minimum$347$0$2,687$0
Total Invoice$31,692$31,864$35,140$27,308
Adjustments for Features-3,071-3,594-4,2880
Feature-Adjusted Total Invoice$28,621$28,270$30,852$27,308
Cost Above Minimum$351$0$2,582$0

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Features Comparison: Toyota RAV4 vs. Kia Soul

Model Year2018201820182016
ModelRAV4RAV4RAV4Soul
TrimSELimitedPlatinum!
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100
AWD$1700$1700$1700 
FWD   $0
Accessories 
Adaptive cruise control$600$600$600 
Cruise control   $150
Hands-free trunk or liftgate  $100 
Heated steering wheel  $100$100
Power liftgate$350$350$350 
Brakes, Airbags, and Other Safety 
911 assist   $25
Around view cameras  $500 
Automatic braking, high-speed or partial$200$200$200 
Automatic braking, low-speed$200$200$200 
Blind spot warning system$200$200$200 
Cross-traffic warning, rear$100$100$100 
Knee airbag, driver$75$75$75 
Lane departure prevention, steering-based$200$200$200 
Obstacle detection, front $150$150 
Obstacle detection, rear $250$250 
Pedestrian detection$50$50$50 
Perimeter scan  $25 
Radar- or camera-based collision preparation system$0$0$0 
Rearview camera$200$200 $200
Seat cushion airbag, passenger$75$75$75 
Temporary spare tire$150$150$150 
Trailer sway control $25$25 
Vehicle health reports   $0
Cargo Management 
Cargo mat $40  
Roof rails$250$250$250 
Climate Control 
Dual-zone climate control$125$125$125 
Interior air filter$0$0$0 
Ionizing air filtration   $50
Drivetrain 
Lockable center differential$150$150$150 
Exterior 
Bodyside cladding (gray/black)$250$250$250 
Panoramic sunroof   $1200
Sunroof$900$900$900 
Wheel-lip moldings$75$75$75 
Infotainment 
DVD-compatible player$0$0$0 
Siri Eyes Free support$0$0$0 
Surround sound$250 $250 
Traffic + travel information$25$25$25 
Traffic information   $25
Voice control for external devices   $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200 
LED headlights, single projector or low beam only$750$750$750 
Power-folding mirrors   $50
Speaker lights   $100
Xenon HID headlights   $500
Seats and Interior Trim 
Cooled or ventilated front seats   $300
Door sill trim plates$100$100$100 
Heated second row seats   $200
Illuminated door sill trim plates   $200
Leather seating surfaces   $900
Manual recliner, second row seats$75$75$75 
Memory system, driver seat $200$200 
Synthetic leather seating surfaces$0$0$0 
Upholstered instrument cluster hood   $50
Suspension, Wheels, and Tires 
Alloy wheels$350  $350
Chrome-coated alloy wheels $600$600 
Sport suspension (upgrade)$0   
Transmission 
Steering-wheel-mounted transmission controls$100   
Total Value of Features$8,800$9,365$10,100$5,500
Value of Feature Adjustments$3,300$3,865$4,600$0
Value of Feature Adjustments-3,071-3,594-4,2880

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Specifications Comparison: Toyota RAV4 vs. Kia Soul

Model Year20182016
ModelRAV4Soul
Body4dr SUV4dr Hatch
Wheelbase104.7 in101.2 in
Length183.5 in163.0 in
Width72.6 in70.9 in
Height65.9 in63.0 in
Curb Weight3,570 lb.2,837 lb.
Fuel Capacity15.9 gal.14.2 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room57.3 in55.5 in
Row 1 Hip Room54.3 in53.2 in
Row 1 Legroom42.6 in40.9 in
Row 2 Headroom38.9 in39.5 in
Row 2 Shoulder Room55.4 in54.7 in
Row 2 Hip Room48.9 in49.3 in
Row 2 Legroom37.2 in39.1 in
Cargo Volume,
Minimum
38.4 ft324.2 ft3
Cargo Volume,
Maximum
73.4 ft361.3 ft3

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Option Package Details
Toyota RAV4 SE

Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0Yes
Total Requested62551%
Total Not Requested60049%
Power Extra Value Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Power liftgate350No
Proximity key250Yes
Blind spot warning system200No
Cross-traffic warning, rear100No
Total Requested50043%
Total Not Requested65057%

Option Package Details
Kia Soul !

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Upgraded instruments0No
Panoramic sunroof1200No
Lane departure warning system200Yes
Forward collision warning200Yes
LED tail lights0No
HD radio50Yes
Speaker lights100No
Infinity, 350W, 10 speakers (with subwoofer)350No
Engine immobilizer (optional)0No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Heated steering wheel100Yes
Proximity key250Yes
Navigation system600Yes
Automatic climate control, front200Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Ionizing air filtration50No
Total Requested192547%
Total Not Requested220053%
Umber Package
FeatureValueRequested?
Upgraded leather upholstery0No
Xenon HID headlights500Yes
235/45R18 tires400No
Total Requested50056%
Total Not Requested40044%

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