| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Kia Soul Invoice Comparison
Lowest Total Price: $28,365 Kia Soul + | ||||||
| Difference: $2,070 | ||||||
Lowest Total Invoice: $26,600 Kia Soul + | ||||||
| Difference: $1,613 | ||||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2017 |
| Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Soul |
| Trim | XLE | Adventure | SE | Limited | Platinum | + |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Hatch |
| Base Price | $25,500 | $29,250 | $28,790 | $30,905 | $34,750 | $19,800 |
| Base Invoice | $23,844 | $27,376 | $26,919 | $28,897 | $32,491 | $18,764 |
| Entune Audio with Navigation | 525 | 525 | ||||
| Power Extra Value Package | 1,215 | 1,025 | 1,010 | |||
| Power driver seat | 880 | |||||
| Universal garage door opener | 349 | 349 | 350 | |||
| Cargo net | 49 | 49 | 49 | 49 | 49 | 50 |
| Floor mats | 224 | 224 | 224 | 120 | ||
| Remote start | 499 | 499 | 499 | 499 | 499 | 425 |
| Door sill trim plates | 199 | 199 | 199 | |||
| Cold Area Package | 1,060 | |||||
| Entune Premium JBL Audio with Integrated Navigation | 1,310 | |||||
| Audio Package | 2,000 | |||||
| Primo Package | 4,000 | |||||
| Cargo tray | 80 | |||||
| Rear spoiler | 395 | |||||
| Illuminated door sill trim plates | 250 | |||||
| Entune Audio with Navigation | 500 | 467 | ||||
| Power Extra Value Package | 1,154 | 985 | 959 | |||
| Power driver seat | 783 | |||||
| Universal garage door opener | 274 | 274 | 291 | |||
| Cargo net | 35 | 35 | 35 | 35 | 35 | 42 |
| Floor mats | 139 | 139 | 139 | 98 | ||
| Remote start | 310 | 310 | 310 | 310 | 310 | 353 |
| Door sill trim plates | 179 | 179 | 179 | |||
| Cold Area Package | 943 | |||||
| Entune Premium JBL Audio with Integrated Navigation | 1,165 | |||||
| Audio Package | 1,844 | |||||
| Primo Package | 3,711 | |||||
| Cargo tray | 67 | |||||
| Rear spoiler | 327 | |||||
| Illuminated door sill trim plates | 208 | |||||
| Options (change) | 3,940 | 3,930 | 2,868 | 971 | 548 | 7,670 |
| Options (change) | 3,374 | 3,332 | 2,469 | 663 | 345 | 6,941 |
| Destination | 995 | 995 | 995 | 995 | 995 | 895 |
| Total Price | $30,435 | $34,175 | $32,653 | $32,871 | $36,293 | $28,365 |
| Total Invoice | $28,213 | $31,703 | $30,383 | $30,555 | $33,831 | $26,600 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul
| Lowest Adjusted Price and Invoice: Kia Soul + | ||||||
| TrueDelta Adjusted Price Difference: $2,120 | ||||||
| TrueDelta Adjusted Invoice Difference: $1,660 | ||||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2017 |
| Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Soul |
| Trim | XLE | Adventure | SE | Limited | Platinum | + |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Hatch |
| Engine | 176hp I4 | 176hp I4 | 176hp I4 | 176hp I4 | 176hp I4 | 161hp I4 |
| Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
| Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | 23/29 MPG | 23/29 MPG | 23/29 MPG | 23/29 MPG | 23/29 MPG | 25/30 MPG |
| Audio (watts, speakers) | ?, 6 | ?, 6 | 576, 11 | ?, 6 | 576, 11 | 315, 8 |
| Tire (rear if not all the same) | 225/65-17 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 215/55-17 |
| Total Price | $30,435 | $34,175 | $32,653 | $32,871 | $36,293 | $28,365 |
| Adjustments for Features | 0 | -315 | -1,135 | -1,700 | -2,435 | -50 |
| Feature-Adjusted Total Price | $30,435 | $33,860 | $31,518 | $31,171 | $33,858 | $28,315 |
| Cost Above Minimum | $0 | $3,425 | $1,083 | $736 | $3,423 | $0 |
| Total Invoice | $28,213 | $31,703 | $30,383 | $30,555 | $33,831 | $26,600 |
| Adjustments for Features | 0 | -292 | -1,056 | -1,580 | -2,270 | -47 |
| Feature-Adjusted Total Invoice | $28,213 | $31,411 | $29,327 | $28,975 | $31,561 | $26,553 |
| Cost Above Minimum | $0 | $3,198 | $1,114 | $762 | $3,348 | $0 |
Features Comparison: Toyota RAV4 vs. Kia Soul
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2017 |
| Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Soul |
| Trim | XLE | Adventure | SE | Limited | Platinum | + |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Hatch |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
| FWD | $0 | $0 | $0 | $0 | $0 | $0 |
| Accessories | ||||||
| AC power outlet | $100 | |||||
| Adaptive cruise control | $600 | $600 | $600 | $600 | $600 | |
| Cruise control | $150 | |||||
| Hands-free trunk or liftgate | $100 | |||||
| Heated steering wheel | $100 | $100 | $100 | |||
| Power liftgate | $350 | $350 | $350 | $350 | $350 | |
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | |||||
| Around view cameras | $500 | |||||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | |
| Obstacle detection, front | $150 | $150 | ||||
| Obstacle detection, rear | $250 | $250 | ||||
| Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
| Perimeter scan | $25 | |||||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | |
| Rearview camera | $200 | $200 | $200 | $200 | $200 | |
| Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
| Temporary spare tire | $150 | $150 | $150 | $150 | $150 | |
| Trailer sway control | $25 | $25 | $25 | |||
| Vehicle health reports | $0 | |||||
| Cargo Management | ||||||
| Cargo mat | $40 | $40 | $40 | |||
| Cargo tray | $40 | $40 | ||||
| Roof rails | $250 | $250 | $250 | $250 | $250 | |
| Climate Control | ||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
| Interior air filter | $0 | $0 | $0 | $0 | $0 | |
| Ionizing air filtration | $50 | |||||
| Wiper de-icer | $25 | |||||
| Exterior | ||||||
| Black exterior trim (optional) | $0 | |||||
| Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | $250 | |
| Panoramic sunroof | $1200 | |||||
| Sport rocker panels (optional) | $0 | |||||
| Sunroof | $900 | $900 | $900 | $900 | $900 | |
| Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | |
| Infotainment | ||||||
| Android Auto support | $100 | |||||
| Apple CarPlay support | $100 | |||||
| DVD-compatible player | $0 | $0 | $0 | $0 | $0 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | |
| Surround sound | $250 | $250 | ||||
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | |
| Traffic information | $25 | |||||
| Voice control for external devices | $0 | |||||
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | |
| LED headlights, single projector or low beam only | $750 | $750 | $750 | |||
| Speaker lights | $100 | |||||
| Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
| Seats and Interior Trim | ||||||
| All-weather floor mats | $75 | |||||
| Cooled or ventilated front seats | $300 | |||||
| Door sill trim plates | $100 | $100 | $100 | $100 | $100 | |
| Heated second row seats | $200 | |||||
| Illuminated door sill trim plates | $200 | |||||
| Leather seating surfaces | $900 | |||||
| Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | ||||
| Power fore-aft adjuster, passenger seat | $100 | |||||
| Power height adjuster, passenger seat | $100 | |||||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | ||
| Power recliner, passenger seat | $100 | |||||
| Power tilt adjuster, passenger seat | $100 | |||||
| Synthetic leather seating surfaces | $0 | $0 | $0 | |||
| Upholstered instrument cluster hood | $50 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | $350 | ||
| Chrome-coated alloy wheels | $600 | $600 | ||||
| Sport suspension (upgrade) | $0 | |||||
| Wheels, dark finish | $0 | |||||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | |||||
| Total Value of Features | $5,640 | $5,955 | $6,775 | $7,340 | $8,075 | $5,690 |
| Value of Feature Adjustments | $0 | $315 | $1,135 | $1,700 | $2,435 | $50 |
| Value of Feature Adjustments | 0 | -292 | -1,056 | -1,580 | -2,270 | -47 |
Specifications Comparison: Toyota RAV4 vs. Kia Soul
| Model Year | 2018 | 2017 |
| Model | RAV4 | Soul |
| Body | 4dr SUV | 4dr Hatch |
| Wheelbase | 104.7 in | 101.2 in |
| Length | 183.5 in | 163.0 in |
| Width | 72.6 in | 70.9 in |
| Height | 65.9 in | 63.5 in |
| Curb Weight | 3,455 lb. | 3,163 lb. |
| Fuel Capacity | 15.9 gal. | 14.2 gal. |
| Row 1 Headroom | 39.8 in | 39.6 in |
| Row 1 Shoulder Room | 57.3 in | 55.5 in |
| Row 1 Hip Room | 54.3 in | 53.2 in |
| Row 1 Legroom | 42.6 in | 40.9 in |
| Row 2 Headroom | 38.9 in | 39.5 in |
| Row 2 Shoulder Room | 55.4 in | 54.7 in |
| Row 2 Hip Room | 48.9 in | 49.3 in |
| Row 2 Legroom | 37.2 in | 39.1 in |
| Cargo Volume, Minimum | 38.4 ft3 | 24.2 ft3 |
| Cargo Volume, Maximum | 73.4 ft3 | 61.3 ft3 |
Option Package Details
Toyota RAV4 XLE
| Entune Audio with Navigation | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Satellite radio | 200 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| Siri Eyes Free support | 0 | Yes |
| Total Requested | 925 | 97% |
| Total Not Requested | 25 | 3% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Roof rails | 250 | No |
| Satellite radio | 200 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| Siri Eyes Free support | 0 | Yes |
| Navigation app | 50 | Yes |
| Total Requested | 850 | 58% |
| Total Not Requested | 625 | 42% |
| Power driver seat | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Total Requested | 550 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
Toyota RAV4 Adventure
| Entune Audio with Navigation | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Satellite radio | 200 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| Siri Eyes Free support | 0 | Yes |
| Total Requested | 925 | 97% |
| Total Not Requested | 25 | 3% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Satellite radio | 200 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| Siri Eyes Free support | 0 | Yes |
| Navigation app | 50 | Yes |
| Total Requested | 850 | 69% |
| Total Not Requested | 375 | 31% |
| Cold Area Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | Yes |
| Wiper de-icer | 25 | No |
| Heated front seats | 200 | Yes |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Total Requested | 650 | 96% |
| Total Not Requested | 25 | 4% |
Option Package Details
Toyota RAV4 SE
| Entune Premium JBL Audio with Integrated Navigation | ||
| Feature | Value | Requested? |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 625 | 51% |
| Total Not Requested | 600 | 49% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Total Requested | 800 | 70% |
| Total Not Requested | 350 | 30% |
Option Package Details
Kia Soul +
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Audio Package | ||
| Feature | Value | Requested? |
| HD radio | 50 | Yes |
| Speaker lights | 100 | No |
| Harman/Kardon, 315W, 8 speakers (with subwoofer) | 350 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Proximity key | 250 | Yes |
| Engine immobilizer (optional) | 0 | No |
| Special interior trim | 0 | No |
| Upholstered instrument cluster hood | 50 | No |
| Leather-wrapped steering wheel | 150 | Yes |
| Apple CarPlay support | 100 | No |
| Android Auto support | 100 | No |
| Bluetooth audio streaming | 25 | Yes |
| App support | 0 | Yes |
| Voice control for external devices | 0 | No |
| SMS text-to-speech reader | 25 | Yes |
| Vehicle health reports | 0 | No |
| 911 assist | 25 | No |
| Total Requested | 1225 | 63% |
| Total Not Requested | 725 | 37% |
| Primo Package | ||
| Feature | Value | Requested? |
| Leather seating surfaces | 900 | No |
| Cooled or ventilated front seats | 300 | No |
| Upgraded instruments | 0 | No |
| Panoramic sunroof | 1200 | No |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Power height adjuster, passenger seat | 100 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Rear cross-traffic detection | 100 | Yes |
| Forward collision warning | 200 | Yes |
| LED tail lights | 0 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power lumbar adjuster, driver seat | 100 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Heated steering wheel | 100 | Yes |
| Total Requested | 1450 | 33% |
| Total Not Requested | 3000 | 67% |
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