| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Kia Soul Invoice Comparison
Lowest Total Price: $32,653 Toyota RAV4 SE | ||||||
| Difference: $1,552 | ||||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2020 |
| Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Soul |
| Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | GT-Line Turbo |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Hatch |
| Base Price | $28,790 | $32,185 | $30,905 | $34,030 | $34,750 | $27,490 |
| Entune Premium JBL Audio with Integrated Navigation | 1,310 | 1,310 | ||||
| Power Extra Value Package | 1,010 | |||||
| Remote start | 499 | 499 | 499 | 499 | 499 | 425 |
| Cargo net | 49 | 49 | 49 | 49 | 49 | 50 |
| Universal garage door opener | 349 | 350 | ||||
| Floor mats | 224 | 224 | 125 | |||
| Door sill trim plates | 199 | 199 | ||||
| Tech Package | 3,000 | |||||
| Rear spoiler | 395 | |||||
| Panoramic sunroof | 1,000 | |||||
| Illuminated door sill trim plates | 250 | |||||
| Entune Premium JBL Audio with Integrated Navigation | 1,165 | 1,165 | ||||
| Power Extra Value Package | 959 | |||||
| Remote start | 310 | 310 | 310 | 310 | 310 | 353 |
| Cargo net | 35 | 35 | 35 | 35 | 35 | 42 |
| Universal garage door opener | 274 | 291 | ||||
| Floor mats | 139 | 139 | 102 | |||
| Door sill trim plates | 179 | 179 | ||||
| Tech Package | 2,794 | |||||
| Rear spoiler | 327 | |||||
| Panoramic sunroof | 932 | |||||
| Illuminated door sill trim plates | 208 | |||||
| Options (change) | 2,868 | 2,207 | 971 | 971 | 548 | 5,595 |
| Options (change) | 2,469 | 1,784 | 663 | 663 | 345 | 5,049 |
| Destination | 995 | 995 | 995 | 995 | 995 | 1,120 |
| Total Price | $32,653 | $35,387 | $32,871 | $35,996 | $36,293 | $34,205 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul
| Lowest Adjusted Price: Toyota RAV4 Limited | ||||||
| Lowest Adjusted Invoice: Kia Soul GT-Line Turbo | ||||||
| TrueDelta Adjusted Price Difference: $2,999 | ||||||
| TrueDelta Adjusted Invoice Difference: $22,838 | ||||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2020 |
| Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Soul |
| Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | GT-Line Turbo |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Hatch |
| Engine | 176hp I4 | 150hp I4 H | 176hp I4 | 150hp I4 H | 176hp I4 | 147hp I4 |
| Transmission | T6 | CVT | T6 | CVT | T6 | S7 |
| Drivetrain | FWD | AWD | FWD | AWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 576, 11 | 576, 11 | ?, 6 | ?, 6 | 576, 11 | 315, 8 |
| Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 235/55-18 | 235/45-18 |
| Total Price | $32,653 | $35,387 | $32,871 | $35,996 | $36,293 | $34,205 |
| Adjustments for Features | -1,100 | -2,200 | -1,665 | -3,215 | -2,400 | 0 |
| Feature-Adjusted Total Price | $31,553 | $33,187 | $31,206 | $32,781 | $33,893 | $34,205 |
| Cost Above Minimum | $347 | $1,981 | $0 | $1,575 | $2,687 | $0 |
Features Comparison: Toyota RAV4 vs. Kia Soul
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 | 2020 |
| Model | RAV4 | RAV4 | RAV4 | RAV4 | RAV4 | Soul |
| Trim | SE | Hybrid SE | Limited | Hybrid Limited | Platinum | GT-Line Turbo |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Hatch |
| Transmission and Drivetrain | ||||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | |||
| CVT | $1000 | $1000 | ||||
| 7-speed automated manual | $1200 | |||||
| FWD | $0 | $0 | $0 | $0 | ||
| AWD | $1700 | $1700 | ||||
| Accessories | ||||||
| Adaptive cruise control | $600 | $600 | $600 | $600 | $600 | |
| Cruise control | $150 | |||||
| Hands-free trunk or liftgate | $100 | |||||
| Heated steering wheel | $100 | $100 | ||||
| Power liftgate | $350 | $350 | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | ||||||
| 911 assist | $25 | |||||
| Around view cameras | $500 | |||||
| Automatic braking, high-speed or partial | $200 | $200 | $200 | $200 | $200 | |
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
| Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
| Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | |
| Obstacle detection, front | $150 | $150 | $150 | |||
| Obstacle detection, rear | $250 | $250 | $250 | |||
| Pedestrian detection | $50 | $50 | $50 | $50 | $50 | |
| Perimeter scan | $25 | |||||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | $0 | $0 | |
| Rearview camera | $200 | $200 | $200 | $200 | $200 | |
| Seat cushion airbag, passenger | $75 | $75 | $75 | $75 | $75 | |
| Temporary spare tire | $150 | $150 | $150 | $150 | $150 | |
| Trailer sway control | $25 | $25 | $25 | |||
| Vehicle health reports | $0 | |||||
| Cargo Management | ||||||
| Cargo mat | $40 | $40 | ||||
| Roof rails | $250 | $250 | $250 | $250 | $250 | |
| Climate Control | ||||||
| Dual-zone climate control | $125 | $125 | $125 | $125 | $125 | |
| Interior air filter | $0 | $0 | $0 | $0 | $0 | |
| Ionizing air filtration | $50 | |||||
| Exterior | ||||||
| Bodyside cladding (gray/black) | $250 | $250 | $250 | $250 | $250 | |
| Bright-finished exhaust tip(s) | $25 | |||||
| Panoramic sunroof | $1200 | |||||
| Sunroof | $900 | $900 | $900 | $900 | $900 | |
| Wheel-lip moldings | $75 | $75 | $75 | $75 | $75 | |
| Infotainment | ||||||
| Android Auto support | $100 | |||||
| Apple CarPlay support | $100 | |||||
| DVD-compatible player | $0 | $0 | $0 | $0 | $0 | |
| Siri Eyes Free support | $0 | $0 | $0 | $0 | $0 | |
| Surround sound | $250 | $250 | $250 | |||
| Traffic + travel information | $25 | $25 | $25 | $25 | $25 | |
| Traffic information | $25 | |||||
| Voice control for external devices | $0 | |||||
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming headlights | $200 | $200 | $200 | $200 | $200 | |
| Boost gauge | $75 | |||||
| Large energy flow and fuel economy display | $25 | $25 | ||||
| LED headlights, single projector or low beam only | $750 | $750 | $750 | $750 | $750 | |
| Power-folding mirrors | $50 | |||||
| Speaker lights | $100 | |||||
| Tachometer | $75 | $75 | $75 | $75 | ||
| Xenon HID headlights | $500 | |||||
| Seats and Interior Trim | ||||||
| Door sill trim plates | $100 | $100 | $100 | $100 | $100 | |
| Heated second row seats | $200 | |||||
| Illuminated door sill trim plates | $200 | |||||
| Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | |
| Memory system, driver seat | $200 | $200 | $200 | |||
| Partial leather seating sufaces | $450 | |||||
| Power fore-aft adjuster, passenger seat | $100 | |||||
| Power height adjuster, passenger seat | $100 | |||||
| Power recliner, passenger seat | $100 | |||||
| Power tilt adjuster, passenger seat | $100 | |||||
| Synthetic leather seating surfaces | $0 | $0 | $0 | $0 | $0 | |
| Upholstered instrument cluster hood | $50 | |||||
| Suspension, Wheels, and Tires | ||||||
| Alloy wheels | $350 | $350 | $350 | |||
| Chrome-coated alloy wheels | $600 | $600 | $600 | |||
| Sport suspension (upgrade) | $0 | $0 | ||||
| Transmission | ||||||
| Steering-wheel-mounted transmission controls | $100 | |||||
| Total Value of Features | $6,725 | $7,825 | $7,290 | $8,840 | $8,025 | $5,625 |
| Value of Feature Adjustments | $1,100 | $2,200 | $1,665 | $3,215 | $2,400 | $0 |
| Value of Feature Adjustments | -1,024 | -2,054 | -1,548 | -3,005 | -2,237 | 0 |
Specifications Comparison: Toyota RAV4 vs. Kia Soul
| Model Year | 2018 | 2020 |
| Model | RAV4 | Soul |
| Body | 4dr SUV | 4dr Hatch |
| Wheelbase | 104.7 in | 102.4 in |
| Length | 183.5 in | 165.2 in |
| Width | 72.6 in | 70.9 in |
| Height | 65.9 in | 63.0 in |
| Curb Weight | 3,456 lb. | 2,802 lb. |
| Fuel Capacity | 15.9 gal. | 14.3 gal. |
| Row 1 Headroom | 39.8 in | 39.4 in |
| Row 1 Shoulder Room | 57.3 in | 55.5 in |
| Row 1 Hip Room | 54.3 in | 0.0 in |
| Row 1 Legroom | 42.6 in | 41.1 in |
| Row 2 Headroom | 38.9 in | 39.5 in |
| Row 2 Shoulder Room | 55.4 in | 54.7 in |
| Row 2 Hip Room | 48.9 in | 0.0 in |
| Row 2 Legroom | 37.2 in | 38.8 in |
| Cargo Volume, Minimum | 38.4 ft3 | 24.2 ft3 |
| Cargo Volume, Maximum | 73.4 ft3 | 62.1 ft3 |
Option Package Details
Toyota RAV4 SE
| Entune Premium JBL Audio with Integrated Navigation | ||
| Feature | Value | Requested? |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 625 | 51% |
| Total Not Requested | 600 | 49% |
| Power Extra Value Package | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Power liftgate | 350 | No |
| Proximity key | 250 | Yes |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Total Requested | 800 | 70% |
| Total Not Requested | 350 | 30% |
Option Package Details
Toyota RAV4 Hybrid SE
| Entune Premium JBL Audio with Integrated Navigation | ||
| Feature | Value | Requested? |
| Surround sound | 250 | No |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Navigation system | 550 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 75 | Yes |
| App support | 0 | Yes |
| Total Requested | 625 | 51% |
| Total Not Requested | 600 | 49% |
Option Package Details
Kia Soul GT-Line Turbo
| Universal garage door opener | ||
| Feature | Value | Requested? |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Compass | 0 | Yes |
| Total Requested | 250 | 100% |
| Total Not Requested | 0 | 0% |
| Tech Package | ||
| Feature | Value | Requested? |
| HD radio | 50 | Yes |
| Speaker lights | 100 | No |
| Harman/Kardon, 315W, 8 speakers (with subwoofer) | 350 | No |
| Xenon HID headlights | 500 | Yes |
| Power height adjuster, passenger seat | 100 | No |
| Power tilt adjuster, passenger seat | 100 | No |
| Power-folding mirrors | 50 | No |
| Lane departure warning | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Cross-traffic warning, rear | 100 | Yes |
| Forward collision warning | 200 | Yes |
| LED tail lights | 0 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 50 | Yes |
| Power tilt adjuster, driver seat | 100 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power lumbar adjuster, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | No |
| Power fore-aft adjuster, passenger seat | 100 | No |
| Navigation system | 600 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | No |
| Heated steering wheel | 100 | Yes |
| Total Requested | 2725 | 71% |
| Total Not Requested | 1100 | 29% |
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See TrueDelta's information for all SUVs
See TrueDelta's information for all Toyota models.
