Toyota RAV4 Toyota RAV4 2019 Kia Soul Kia Soul 2010

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Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Soul Invoice Comparison

Lowest Total Price: $16,690

Kia Soul +   
Difference: $12,483

Calculate Payments

  Down Payment Interest Rate Term
Model Year201920192019201020102010
ModelRAV4RAV4RAV4SoulSoulSoul
TrimXLEXLE PremiumLimited+!Sport
Body4dr SUV4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch
Base Price $27,450 $29,650 $33,650 $15,195 $17,195 $17,195
Satellite radio 379 379        
Floor mats 224 224 224      
Sunroof       800   700
Satellite radio 307 307        
Floor mats 139 139 139      
Sunroof       700   600
Options (change) 603 603 224 800 0 700
Options (change) 446 446 139 700 0 600
Destination 1,120 1,120 1,120 695 695 695
Total Price $29,173 $31,373 $34,994 $16,690 $17,890 $18,590

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul

Lowest Adjusted Price: Kia Soul +
Lowest Adjusted Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $6,963
TrueDelta Adjusted Invoice Difference: $15,081
Model Year201920192019201020102010
ModelRAV4RAV4RAV4SoulSoulSoul
TrimXLEXLE PremiumLimited+!Sport
Body4dr SUV4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch
Engine203hp I4203hp I4203hp I4142hp I4142hp I4142hp I4
TransmissionT8T8T8M5M5M5
DrivetrainFWDFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)26/35 MPG26/35 MPG26/35 MPG24/30 MPG24/30 MPG24/30 MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6315, 8315, 8
Tire (rear if not all the same)225/65-17235/55-19235/55-19205/55-16225/45-18225/45-18
Total Price$29,173$31,373$34,994$16,690$17,890$18,590
Adjustments for Features-5,520-5,445-9,8700-400-600
Feature-Adjusted Total Price$23,653$25,928$25,124$16,690$17,490$17,990
Cost Above Minimum$0$2,275$1,471$0$800$1,300

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Features Comparison: Toyota RAV4 vs. Kia Soul

Model Year201920192019201020102010
ModelRAV4RAV4RAV4SoulSoulSoul
TrimXLEXLE PremiumLimited+!Sport
Body4dr SUV4dr SUV4dr SUV4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300   
5-speed manual   $0$0$0
FWD$0$0$0$0$0$0
Accessories 
Adaptive cruise control$600$600$600   
Cruise control   $150$150$150
Power liftgate  $350   
Proximity key  $250   
Tilt steering wheel, manual   $150$150$150
Tilt/telescoping steering wheel, manual$250$250$250   
Universal garage door opener  $100   
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats   $0$0$0
Automatic braking, high-speed or partial$200$200$200   
Automatic braking, low-speed$200$200$200   
Blind spot warning system  $200   
Brake assist$50$50$50   
Cross-traffic warning, rear  $100   
Forward collision warning$200$200$200   
Knee airbag, driver$75$75$75   
Lane departure prevention, steering-based$200$200$200   
Lane departure warning$200$200$200   
Obstacle detection, front  $150   
Obstacle detection, rear  $250   
Pedestrian detection$50$50$50   
Radar- or camera-based collision preparation system$0$0$0   
Rearview camera$200$200$200   
Rollover sensor$50$50$50   
Seat cushion airbag, passenger$75$75$75   
Trailer sway control$25 $25   
Cargo Management 
Cargo cover$75$75$75   
Cargo mat$40$40$40   
Overhead sunglass holder$25$25$25   
Roof rails  $250   
Climate Control 
Automatic climate control, front$200$200$200   
Dual-zone climate control$125$125$125   
Interior air filter$0$0$0   
Intermittent wipers   $0$0$0
Variable intermittent wipers$75$75$75   
Exterior 
Body kit     $0
Bodyside cladding (gray/black)$250$250$250   
Bodyside moldings   $75$75$75
Rear spoiler$200$200$200  $200
Wheel-lip moldings$75$75$75   
Infotainment 
App support  $0   
Bluetooth audio streaming$25$25$25   
DVD-compatible player  $0   
HD radio  $50   
Navigation system  $600   
Siri Eyes Free support  $0   
SMS text-to-speech reader$25$25$25   
Traffic + travel information  $25   
Voice control for audio system$25$25    
Voice control for nav and audio  $100   
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200   
Auto-dimming rearview mirror  $150   
Automatic headlights$125$125$125   
Automatic-off headlights   $25$25$25
Compass$0$0$0   
Heated mirrors$25$25$25   
Illuminated visor mirror, driver$50$50$50   
Illuminated visor mirror, passenger$50$50$50   
LED headlights, single projector or low beam only  $750   
Outside temperature display$50$50$50   
Speaker lights    $100$100
Spotter mirror(s)$50     
Turn signals on or near mirrors$25$25$25   
Visor mirror, driver   $10$10$10
Visor mirror, passenger   $10$10$10
Seats and Interior Trim 
Center armrest(s), second row$50$50$50   
Floor mats$75$75$75 $75$75
Heated front seats  $200   
Leather-wrapped steering wheel$150$150$150 $150$150
Manual height adjuster, driver seat$50$50 $50$50$50
Manual recliner, second row seats$75$75$75   
Memory system, driver seat  $200   
Metal pedals    $75$75
Power fore-aft adjuster, driver seat  $100   
Power height adjuster, driver seat  $100   
Power lumbar adjuster, driver seat  $100   
Power recliner, driver seat  $100   
Power tilt adjuster, driver seat  $100   
Synthetic leather seating surfaces  $0   
Suspension, Wheels, and Tires 
Alloy wheels$350$350 $350$350$350
Chrome-coated alloy wheels  $600   
Electronic systems calibration selector$200$200$200   
Sport suspension (upgrade)     $0
Total Value of Features$6,340$6,265$10,690$820$1,220$1,420
Value of Feature Adjustments$5,520$5,445$9,870$0$400$600
Value of Feature Adjustments-296-272-3550-381-569

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Specifications Comparison: Toyota RAV4 vs. Kia Soul

Model Year20192010
ModelRAV4Soul
Body4dr SUV4dr Hatch
Wheelbase105.9 in100.4 in
Length180.9 in161.6 in
Width73.0 in70.3 in
Height67.0 in63.4 in
Curb Weight3,370 lb.2,800 lb.
Fuel Capacity14.5 gal.12.7 gal.
Row 1 Headroom39.5 in40.2 in
Row 1 Shoulder Room57.8 in55.2 in
Row 1 Hip Room54.3 in53.3 in
Row 1 Legroom41.0 in42.1 in
Row 2 Headroom39.5 in39.6 in
Row 2 Shoulder Room56.4 in55.1 in
Row 2 Hip Room47.7 in52.7 in
Row 2 Legroom37.8 in39.0 in
Cargo Volume,
Minimum
37.6 ft319.3 ft3
Cargo Volume,
Maximum
0.0 ft353.4 ft3

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Option Package Details
Kia Soul +

Sunroof
FeatureValueRequested?
Sunroof900Yes
Fog lights125Yes
Total Requested1025100%
Total Not Requested00%

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