| 1 | 0 | 3 | 4 | 3 | 4 |
Toyota RAV4 vs. Lincoln Continental Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Toyota RAV4 vs. Lincoln Continental Invoice Comparison
Lowest Total Price: $35,055 Toyota RAV4 Limited | |||||
| Difference: $27,765 | |||||
Lowest Total Invoice: $32,422 Toyota RAV4 Limited | |||||
| Difference: $25,580 | |||||
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| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | RAV4 | RAV4 | RAV4 | Continental | Continental |
| Trim | Limited | Hybrid Limited | Platinum | Reserve | Black Label |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
| Base Price | $30,905 | $34,030 | $34,750 | $54,625 | $65,255 |
| Base Invoice | $28,897 | $31,988 | $32,491 | $50,460 | $60,180 |
| Advanced Technology Package | 1,935 | 1,435 | |||
| Door sill trim plates | 199 | 199 | |||
| Floor mats | 224 | 224 | |||
| Cargo net | 49 | 49 | 49 | ||
| Remote start | 499 | 499 | 499 | ||
| All-weather floor mats | 249 | 249 | 249 | 120 | 120 |
| Hands-free trunk or liftgate | 150 | ||||
| CD player, remote | 335 | ||||
| Climate Package | 850 | ||||
| Technology Package | 4,215 | 4,215 | |||
| Panoramic sunroof | 1,750 | ||||
| Advanced Technology Package | 1,722 | 1,277 | |||
| Door sill trim plates | 179 | 179 | |||
| Floor mats | 139 | 139 | |||
| Cargo net | 35 | 35 | 35 | ||
| Remote start | 310 | 310 | 310 | ||
| All-weather floor mats | 145 | 145 | 145 | 109 | 109 |
| Hands-free trunk or liftgate | 134 | ||||
| CD player, remote | 305 | ||||
| Climate Package | 774 | ||||
| Technology Package | 3,836 | 3,836 | |||
| Panoramic sunroof | 1,593 | ||||
| Options (change) | 3,155 | 2,805 | 797 | 7,270 | 4,335 |
| Options (change) | 2,530 | 2,219 | 490 | 6,617 | 3,945 |
| Destination | 995 | 995 | 995 | 925 | 925 |
| Total Price | $35,055 | $37,830 | $36,542 | $62,820 | $70,515 |
| Total Invoice | $32,422 | $35,202 | $33,976 | $58,002 | $65,050 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Toyota RAV4 dealer quotes or Lincoln Continental dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Toyota RAV4 vs. Lincoln Continental
| Lowest Adjusted Price and Invoice: Toyota RAV4 Limited | |||||
| TrueDelta Adjusted Price Difference: $20,400 | |||||
| TrueDelta Adjusted Invoice Difference: $18,780 | |||||
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | RAV4 | RAV4 | RAV4 | Continental | Continental |
| Trim | Limited | Hybrid Limited | Platinum | Reserve | Black Label |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
| Engine | 176hp I4 | 150hp I4 H | 176hp I4 | 335hp V6 | 335hp V6 |
| Transmission | T6 | CVT | T6 | T6 | T6 |
| Drivetrain | FWD | AWD | FWD | FWD | FWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 576, 11 | 576, 11 | 576, 11 | ?, 13 | ?, 19 |
| Tire (rear if not all the same) | 235/55-18 | 235/55-18 | 235/55-18 | 255/45-19 | 245/40-20 |
| Total Price | $35,055 | $37,830 | $36,542 | $62,820 | $70,515 |
| Adjustments for Features | 0 | -1,650 | -160 | -7,365 | -8,615 |
| Feature-Adjusted Total Price | $35,055 | $36,180 | $36,382 | $55,455 | $61,900 |
| Cost Above Minimum | $0 | $1,125 | $1,327 | $0 | $6,445 |
| Total Invoice | $32,422 | $35,202 | $33,976 | $58,002 | $65,050 |
| Adjustments for Features | 0 | -1,535 | -149 | -6,800 | -7,947 |
| Feature-Adjusted Total Invoice | $32,422 | $33,667 | $33,827 | $51,202 | $57,103 |
| Cost Above Minimum | $0 | $1,245 | $1,405 | $0 | $5,901 |
Features Comparison: Toyota RAV4 vs. Lincoln Continental
| Model Year | 2018 | 2018 | 2018 | 2018 | 2018 |
| Model | RAV4 | RAV4 | RAV4 | Continental | Continental |
| Trim | Limited | Hybrid Limited | Platinum | Reserve | Black Label |
| Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan |
| Transmission and Drivetrain | |||||
| 6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
| CVT | $1000 | ||||
| FWD | $0 | $0 | $0 | $0 | |
| AWD | $1700 | ||||
| Accessories | |||||
| AC power outlet | $100 | $100 | |||
| Active noise reduction | $0 | $0 | |||
| Adaptive cruise control | $600 | $600 | $600 | ||
| Adaptive cruise control, all-speed | $850 | $850 | |||
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | |
| Heated steering wheel | $100 | $100 | $100 | ||
| Keyless entry keypad | $50 | $50 | |||
| Power door closers | $300 | $300 | |||
| Power liftgate | $350 | $350 | $350 | ||
| Power trunk closer | $350 | $350 | |||
| Remote app | $25 | $25 | |||
| Remote climate control | $25 | $25 | |||
| Remote window/roof operation | $15 | $15 | |||
| Semi-automated parking system | $500 | $500 | |||
| Sunshade, rear, power | $225 | $225 | |||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
| Tilt/telescoping steering wheel, power | $350 | $350 | |||
| Brakes, Airbags, and Other Safety | |||||
| 911 assist | $25 | $25 | |||
| Active glove box | $100 | $100 | |||
| Inflatable rear seat belts | $200 | ||||
| Perimeter scan | $25 | $25 | $25 | ||
| Rollover sensor | $50 | $50 | $50 | ||
| Safety key | $5 | $5 | |||
| Seat cushion airbag, passenger | $75 | $75 | $75 | ||
| Trailer sway control | $25 | $25 | $25 | ||
| Vehicle health reports | $0 | $0 | |||
| Wide-view front camera | $150 | $150 | |||
| Wide-view rear camera | $0 | $0 | |||
| Cargo Management | |||||
| Cargo cover | $75 | $75 | $75 | ||
| Cargo mat | $40 | $40 | |||
| Cargo tray | $40 | $40 | $40 | ||
| Console with shifter | $150 | $150 | $150 | ||
| Console without shifter | $150 | $150 | |||
| Rear seat pass-through | $100 | $100 | |||
| Roof rails | $250 | $250 | $250 | ||
| Climate Control | |||||
| Rain-sensing wipers | $175 | $175 | |||
| Rear air vents with automatic controls | $250 | $250 | |||
| Rear wiper | $175 | $175 | $175 | ||
| Variable intermittent wipers | $75 | $75 | $75 | ||
| Wiper de-icer | $25 | $25 | |||
| Exterior | |||||
| Active grille shutters | $0 | $0 | |||
| Bodyside cladding (gray/black) | $250 | $250 | $250 | ||
| Bright-finished exhaust tip(s) | $25 | $25 | |||
| Deep-tinted rear windows | $275 | $275 | $275 | ||
| Laminated front side windows | $200 | $200 | |||
| Laminated rear side windows | $100 | $100 | |||
| Panoramic sunroof | $1200 | $1200 | |||
| Rear spoiler | $200 | $200 | $200 | ||
| Sunroof | $900 | $900 | $900 | ||
| Wheel-lip moldings | $75 | $75 | $75 | ||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | |||
| Android Auto support | $100 | $100 | |||
| Apple CarPlay support | $100 | $100 | |||
| Aux input | $50 | $50 | $50 | ||
| CD player | $125 | $125 | $125 | ||
| CD player, remote | $100 | $100 | |||
| Concierge Services - 4 year subscription | $200 | ||||
| DVD-compatible player | $0 | $0 | $0 | ||
| Siri Eyes Free support | $0 | $0 | $0 | ||
| Voice control for external devices | $0 | $0 | |||
| Wi-Fi hotspot | $50 | $50 | |||
| Instruments, Lights, and Mirrors | |||||
| Approach detection | $25 | $25 | |||
| Auto-dimming driver-side mirror | $75 | $75 | |||
| Boost gauge | $75 | $75 | |||
| Fog lights | $125 | $125 | $125 | ||
| Head-up display (HUD) | $350 | $350 | |||
| Interior ambient lighting, configurable | $150 | $150 | |||
| Large color reconfigurable instrument cluster display | $250 | $250 | |||
| Large energy flow and fuel economy display | $25 | ||||
| LED headlights | $1000 | ||||
| LED headlights, single projector or low beam only | $750 | $750 | $750 | ||
| Power-folding mirrors | $50 | $50 | |||
| Steering-linked headlights | $150 | $150 | |||
| Tachometer | $75 | $75 | $75 | $75 | |
| Xenon HID headlights | $500 | ||||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | ||||
| Door sill trim plates | $100 | $100 | $100 | ||
| Heated second row seats | $200 | $200 | |||
| Illuminated door sill trim plates | $200 | $200 | |||
| Leather door panel trim | $250 | ||||
| Leather seating surfaces | $900 | $900 | |||
| Manual recliner, second row seats | $75 | $75 | $75 | ||
| Memory system, passenger seat | $150 | ||||
| Power 4-way lumbar adjuster, driver seat | $150 | ||||
| Power 4-way lumbar adjuster, passenger seat | $150 | ||||
| Power fore-aft adjuster, passenger seat | $100 | $100 | |||
| Power headrest fore-aft adjuster, driver seat | $50 | ||||
| Power headrest fore-aft adjuster, passenger seat | $50 | ||||
| Power headrest height adjuster, driver seat | $50 | ||||
| Power headrest height adjuster, passenger seat | $50 | ||||
| Power height adjuster, passenger seat | $100 | $100 | |||
| Power lumbar adjuster, driver seat | $100 | $100 | $100 | $100 | |
| Power lumbar adjuster, passenger seat | $100 | ||||
| Power recliner, passenger seat | $100 | $100 | |||
| Power seatback bolsters, driver seat | $100 | ||||
| Power seatback bolsters, passenger seat | $100 | ||||
| Power thigh bolsters, driver seat | $100 | ||||
| Power thigh bolsters, passenger seat | $100 | ||||
| Power thigh support length adjuster, driver seat | $100 | ||||
| Power thigh support length adjuster, passenger seat | $100 | ||||
| Power tilt adjuster, passenger seat | $100 | $100 | |||
| Power upper seatback recliner, driver seat | $100 | ||||
| Power upper seatback recliner, passenger seat | $100 | ||||
| Synthetic leather seating surfaces | $0 | $0 | $0 | ||
| Synthetic suede headliner | $650 | ||||
| Upgraded floor mats | $0 | ||||
| Upholstered instrument panel, leather | $1000 | ||||
| Wood trim | $300 | ||||
| Wood trim, alternative type | $300 | ||||
| Suspension, Wheels, and Tires | |||||
| Active steering | $1000 | $1000 | |||
| Adaptive dampers - electrical | $500 | $500 | |||
| Chrome-coated alloy wheels | $600 | $600 | $600 | ||
| Polished alloy wheels | $350 | $350 | |||
| Transmission | |||||
| Steering-wheel-mounted transmission controls | $100 | $100 | |||
| Total Value of Features | $6,980 | $8,630 | $7,140 | $14,345 | $15,595 |
| Value of Feature Adjustments | $0 | $1,650 | $160 | $7,365 | $8,615 |
| Value of Feature Adjustments | 0 | -1,535 | -149 | -6,800 | -7,947 |
Specifications Comparison: Toyota RAV4 vs. Lincoln Continental
| Model Year | 2018 | 2018 |
| Model | RAV4 | Continental |
| Body | 4dr SUV | 4dr Sedan |
| Wheelbase | 104.7 in | 117.9 in |
| Length | 183.5 in | 201.4 in |
| Width | 72.6 in | 75.3 in |
| Height | 65.9 in | 58.5 in |
| Curb Weight | 3,456 lb. | 4,225 lb. |
| Fuel Capacity | 15.9 gal. | 18.0 gal. |
| Row 1 Headroom | 39.8 in | 39.3 in |
| Row 1 Shoulder Room | 57.3 in | 58.3 in |
| Row 1 Hip Room | 54.3 in | 55.9 in |
| Row 1 Legroom | 42.6 in | 42.3 in |
| Row 2 Headroom | 38.9 in | 37.7 in |
| Row 2 Shoulder Room | 55.4 in | 55.9 in |
| Row 2 Hip Room | 48.9 in | 54.8 in |
| Row 2 Legroom | 37.2 in | 41.3 in |
| Cargo Volume, Minimum | 38.4 ft3 | 16.7 ft3 |
| Cargo Volume, Maximum | 73.4 ft3 | 16.7 ft3 |
Option Package Details
Toyota RAV4 Limited
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Surround sound | 250 | Yes |
| Around view cameras | 300 | Yes |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Perimeter scan | 25 | No |
| Total Requested | 550 | 59% |
| Total Not Requested | 375 | 41% |
Option Package Details
Toyota RAV4 Hybrid Limited
| Advanced Technology Package | ||
| Feature | Value | Requested? |
| Surround sound | 250 | Yes |
| Around view cameras | 300 | Yes |
| JBL, 576W, 11 speakers (with subwoofer) | 350 | No |
| Perimeter scan | 25 | No |
| Total Requested | 550 | 59% |
| Total Not Requested | 375 | 41% |
Option Package Details
Lincoln Continental Reserve
| CD player, remote | ||
| Feature | Value | Requested? |
| CD player, remote | 100 | Yes |
| MP3-compatible player | 50 | Yes |
| Total Requested | 150 | 100% |
| Total Not Requested | 0 | 0% |
| Climate Package | ||
| Feature | Value | Requested? |
| Heated second row seats | 200 | No |
| Auto-dimming rearview mirror | 150 | Yes |
| Rain-sensing wipers | 100 | No |
| Heated steering wheel | 100 | Yes |
| Wiper de-icer | 25 | No |
| Auto-dimming headlights | 200 | Yes |
| Total Requested | 450 | 58% |
| Total Not Requested | 325 | 42% |
| Technology Package | ||
| Feature | Value | Requested? |
| Auto-dimming rearview mirror | 150 | Yes |
| Rain-sensing wipers | 100 | No |
| Head-up display (HUD) | 350 | No |
| Wiper de-icer | 25 | No |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Semi-automated parking system | 500 | No |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Wide-view rear camera | 0 | No |
| Lane departure prevention, steering-based | 200 | Yes |
| Pedestrian detection | 50 | Yes |
| Total Requested | 1500 | 45% |
| Total Not Requested | 1825 | 55% |
Option Package Details
Lincoln Continental Black Label
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | No |
| Radar- or camera-based collision preparation system | 0 | Yes |
| Lane departure warning | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | No |
| Semi-automated parking system | 500 | No |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Automatic braking, high-speed or partial | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | No |
| Wide-view rear camera | 0 | No |
| Lane departure prevention, steering-based | 200 | Yes |
| Pedestrian detection | 50 | Yes |
| Total Requested | 1350 | 44% |
| Total Not Requested | 1700 | 56% |
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