Toyota RAV4 Toyota RAV4 2018 Toyota Prius Prime Toyota Prius Prime 2017

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Toyota RAV4 vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $30,465

Toyota Prius Prime Advanced   
Difference: $2,107

Lowest Total Invoice: $28,804

Toyota Prius Prime Advanced   
Difference: $1,551

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  Down Payment Interest Rate Term
Model Year201820182018201820182017
ModelRAV4RAV4RAV4RAV4RAV4Prius Prime
TrimSEHybrid SELimitedHybrid LimitedPlatinumAdvanced
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr Hatch
Base Price $28,790 $32,185 $30,905 $34,030 $34,750 $33,100
Base Invoice $26,919 $30,255 $28,897 $31,988 $32,491 $31,776
Power Extra Value Package 1,010          
Advanced Technology Package 2,460 2,785        
All-weather floor mats 249 249 249 249 249 248
Floor mats     224 224   224
Door sill trim plates     199 199    
Bodyside moldings           209
Illuminated door sill trim plates           299
Power Extra Value Package 959          
Advanced Technology Package 2,189 2,479        
All-weather floor mats 145 145 145 145 145 154
Floor mats     139 139   139
Door sill trim plates     179 179    
Bodyside moldings           125
Illuminated door sill trim plates           225
Options (change) 3,719 3,034 672 672 249 980
Options (change) 3,293 2,624 463 463 145 643
Destination 995 995 995 995 995 885
Gas Tax 0 0 0 0 0 -4,500
Total Price $33,504 $36,214 $32,572 $35,697 $35,994 $30,465
Total Invoice $31,207 $33,874 $30,355 $33,446 $33,631 $28,804

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Toyota Prius Prime dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Toyota Prius Prime Advanced
TrueDelta Adjusted Price Difference: $982
TrueDelta Adjusted Invoice Difference: $503
Model Year201820182018201820182017
ModelRAV4RAV4RAV4RAV4RAV4Prius Prime
TrimSEHybrid SELimitedHybrid LimitedPlatinumAdvanced
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr Hatch
Engine176hp I4150hp I4 H176hp I4150hp I4 H176hp I495hp I4 PiH
TransmissionT6CVTT6CVTT6CVT
DrivetrainFWDAWDFWDAWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)576, 11576, 11?, 6?, 6576, 11?, 10
Tire (rear if not all the same)235/55-18235/55-18235/55-18235/55-18235/55-18195/65-15
Total Price$33,504$36,214$32,572$35,697$35,994$30,465
Adjustments for Features-1,285-2,385-1,125-2,675-1,8600
Feature-Adjusted Total Price$32,219$33,829$31,447$33,022$34,134$30,465
Cost Above Minimum$772$2,382$0$1,575$2,687$0
Total Invoice$31,207$33,874$30,355$33,446$33,631$28,804
Adjustments for Features-1,197-2,231-1,048-2,506-1,7380
Feature-Adjusted Total Invoice$30,010$31,643$29,307$30,940$31,893$28,804
Cost Above Minimum$703$2,336$0$1,633$2,586$0

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Features Comparison: Toyota RAV4 vs. Toyota Prius Prime

Model Year201820182018201820182017
ModelRAV4RAV4RAV4RAV4RAV4Prius Prime
TrimSEHybrid SELimitedHybrid LimitedPlatinumAdvanced
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100 $1100 $1100 
CVT $1000 $1000 $1000
FWD$0 $0 $0$0
AWD $1700 $1700  
Accessories 
Adaptive cruise control$600$600$600$600$600 
Adaptive cruise control, all-speed     $850
Hands-free trunk or liftgate    $100 
Heated steering wheel    $100$100
Power liftgate$350 $350$350$350 
Remote climate control     $25
Semi-automated parking system     $500
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats     $0
Around view cameras$500$500  $500 
Backup collision intervention     $150
Perimeter scan$25$25  $25 
Rearview camera  $200$200 $200
Rollover sensor$50$50$50$50$50 
Temporary spare tire$150$150$150$150$150 
Trailer sway control  $25$25$25 
Cargo Management 
Cargo mat  $40$40 $40
Console with shifter$150$150$150$150$150 
Console without shifter     $150
Roof rails$250$250$250$250$250 
Second-row low console     $100
Climate Control 
Dual-zone climate control$125$125$125$125$125 
Rain-sensing wipers     $175
Rear wiper$175$175$175$175$175 
Variable intermittent wipers$75$75$75$75$75 
Engine / Motor 
3.3 kW onboard charger     $0
9 kWh battery pack     $0
Automatic start / stop     $150
Exterior 
Active grille shutters     $0
Bodyside cladding (gray/black)$250$250$250$250$250 
Bodyside moldings     $75
Deep-tinted rear windows$275$275$275$275$275 
Rear spoiler$200$200$200$200$200 
Sunroof$900$900$900$900$900 
Wheel-lip moldings$75$75$75$75$75 
Infotainment 
Larger infotainment display     $0
Surround sound$250$250  $250 
Telematics service, such as OnStar     $200
Wireless charging station     $75
Instruments, Lights, and Mirrors 
Compass$0$0$0$0$0 
Detailed driving style feedback     $100
Digital instruments     $0
Head-up display (HUD)     $350
Large energy flow and fuel economy display $25 $25 $25
LED headlights     $1000
LED headlights, single projector or low beam only$750$750$750$750$750 
Predictive driving advice     $0
Tachometer$75 $75 $75 
Seats and Interior Trim 
Door sill trim plates$100$100$100$100$100 
Illuminated door sill trim plates     $200
Leather-wrapped steering wheel$150$150$150$150$150 
Manual recliner, second row seats$75$75$75$75$75 
Memory system, driver seat  $200$200$200 
Suspension, Wheels, and Tires 
Alloy wheels$350$350   $350
Chrome-coated alloy wheels  $600$600$600 
Sport suspension (upgrade)$0$0    
Transmission 
Steering-wheel-mounted transmission controls$100     
Total Value of Features$7,100$8,200$6,940$8,490$7,675$5,815
Value of Feature Adjustments$1,285$2,385$1,125$2,675$1,860$0
Value of Feature Adjustments-1,197-2,231-1,048-2,506-1,7380

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Specifications Comparison: Toyota RAV4 vs. Toyota Prius Prime

Model Year20182017
ModelRAV4Prius Prime
Body4dr SUV4dr Hatch
Wheelbase104.7 in106.3 in
Length183.5 in182.9 in
Width72.6 in69.3 in
Height65.9 in57.9 in
Curb Weight3,456 lb.3,366 lb.
Fuel Capacity15.9 gal.11.3 gal.
Row 1 Headroom39.8 in39.4 in
Row 1 Shoulder Room57.3 in54.2 in
Row 1 Hip Room54.3 in53.7 in
Row 1 Legroom42.6 in43.2 in
Row 2 Headroom38.9 in37.2 in
Row 2 Shoulder Room55.4 in53.0 in
Row 2 Hip Room48.9 in51.6 in
Row 2 Legroom37.2 in33.4 in
Cargo Volume,
Minimum
38.4 ft319.8 ft3
Cargo Volume,
Maximum
73.4 ft30.0 ft3

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Option Package Details
Toyota RAV4 SE

Power Extra Value Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Power liftgate350No
Proximity key250Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Total Requested80070%
Total Not Requested35030%
Advanced Technology Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Around view cameras300No
Perimeter scan25No
Navigation system550Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
App support0Yes
Total Requested102553%
Total Not Requested92547%

Option Package Details
Toyota RAV4 Hybrid SE

Advanced Technology Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Around view cameras300No
Perimeter scan25No
Navigation system550Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
App support0Yes
Total Requested127558%
Total Not Requested92542%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40Yes
Total Requested115100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40Yes
Total Requested115100%
Total Not Requested00%

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