The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,700 Kia Optima EX | |||||
Difference: $905 | |||||
Lowest Total Invoice: $25,755 Kia Optima EX | |||||
Difference: $1,791 | |||||
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Model Year | 2012 | 2012 | 2011 | 2011 | 2011 |
Model | Liberty | Liberty | Optima | Optima | Optima |
Trim | Sport | Limited | EX | EX Turbo | Hybrid |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $23,395 | $26,760 | $22,700 | $24,700 | $26,500 |
Base Invoice | $22,722 | $25,852 | $21,210 | $23,080 | $24,760 |
Media Center 430N | 1,385 | ||||
Latitude Edition | 1,700 | ||||
Large canvas sunroof | 1,200 | 1,200 | |||
Media Center 730N | 1,845 | ||||
Comfort / Convenience Group | 595 | ||||
Technology Package | 2,000 | 2,000 | |||
Premium Package | 2,250 | 2,150 | |||
Premium Technology Package | 5,000 | ||||
Media Center 430N | 1,260 | ||||
Latitude Edition | 1,547 | ||||
Large canvas sunroof | 1,092 | 1,092 | |||
Media Center 730N | 1,679 | ||||
Comfort / Convenience Group | 541 | ||||
Technology Package | 1,785 | 1,785 | |||
Premium Package | 2,010 | 1,920 | |||
Premium Technology Package | 4,465 | ||||
Options (change) | 4,285 | 3,640 | 4,250 | 4,150 | 5,000 |
Options (change) | 3,899 | 3,312 | 3,795 | 3,705 | 4,465 |
Destination | 925 | 925 | 750 | 750 | 750 |
Total Price | $28,605 | $31,325 | $27,700 | $29,600 | $32,250 |
Total Invoice | $27,546 | $30,089 | $25,755 | $27,535 | $29,975 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $2,455 | |||||
TrueDelta Adjusted Invoice Difference: $3,232 | |||||
Model Year | 2012 | 2012 | 2011 | 2011 | 2011 |
Model | Liberty | Liberty | Optima | Optima | Optima |
Trim | Sport | Limited | EX | EX Turbo | Hybrid |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 210hp V6 | 210hp V6 | 200hp I4 | 274hp I4 | 166hp I4 H |
Transmission | A4 | A4 | T6 | T6 | T6 |
Drivetrain | RWD | RWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 368, 9 | 550, 12 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 235/60-18 | 235/65-17 | 215/55-17 | 215/55-17 | 215/55-17 |
Total Price | $28,605 | $31,325 | $27,700 | $29,600 | $32,250 |
Adjustments for Features | 0 | -375 | -1,550 | -1,400 | -2,175 |
Feature-Adjusted Total Price | $28,605 | $30,950 | $26,150 | $28,200 | $30,075 |
Cost Above Minimum | $0 | $2,345 | $0 | $2,050 | $3,925 |
Total Invoice | $27,546 | $30,089 | $25,755 | $27,535 | $29,975 |
Adjustments for Features | 0 | -360 | -1,441 | -1,302 | -2,022 |
Feature-Adjusted Total Invoice | $27,546 | $29,729 | $24,314 | $26,233 | $27,953 |
Cost Above Minimum | $0 | $2,183 | $0 | $1,919 | $3,639 |
Model Year | 2012 | 2012 | 2011 | 2011 | 2011 |
Model | Liberty | Liberty | Optima | Optima | Optima |
Trim | Sport | Limited | EX | EX Turbo | Hybrid |
Body | 4dr SUV | 4dr SUV | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
4-speed automatic | $800 | $800 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
RWD | $0 | $0 | |||
FWD | $0 | $0 | $0 | ||
Accessories | |||||
Heated steering wheel | $100 | $100 | $100 | ||
Proximity key | $250 | $250 | $250 | ||
Remote start | $150 | ||||
Remote window/roof operation | $15 | $15 | |||
Tilt steering wheel, manual | $150 | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Brakes, Airbags, and Other Safety | |||||
Front side airbags | $350 | $350 | $350 | ||
Full-size spare tire | $225 | $225 | |||
Rearview camera | $200 | $200 | $200 | ||
Rollover sensor | $50 | $50 | |||
Temporary spare tire | $150 | $150 | |||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | ||
Cargo cover | $75 | $75 | |||
Cargo net | $40 | $40 | |||
Cargo tray | $40 | $40 | |||
Liftglass or two-piece tailgate | $150 | $150 | |||
Overhead sunglass holder | $25 | $25 | $25 | ||
Rear seat pass-through | $100 | ||||
Climate Control | |||||
Automatic climate control, front | $200 | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | $125 | ||
Rear air vents | $100 | $100 | $100 | ||
Rear wiper | $175 | $175 | |||
Exterior | |||||
Body kit | $0 | ||||
Bodyside moldings | $75 | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Deep-tinted rear windows | $275 | $275 | |||
Large canvas sunroof | $1200 | $1200 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | |||
Rear spoiler | $200 | ||||
Wheel-lip moldings | $75 | $75 | |||
Infotainment | |||||
DVD-compatible player | $0 | $0 | |||
Media drive | $15 | $15 | |||
Satellite radio | $200 | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | |||
Traffic + travel information | $25 | ||||
Traffic information | $25 | $25 | |||
Voice control for nav and audio | $100 | $100 | $100 | $100 | |
Voice recorder | $0 | ||||
Instruments, Lights, and Mirrors | |||||
Detailed driving style feedback | $100 | ||||
Interior ambient lighting | $150 | $150 | |||
Large energy flow and fuel economy display | $25 | ||||
Speaker lights | $100 | $100 | $100 | ||
Trip computer | $150 | $150 | $150 | $150 | |
Turn signals on or near mirrors | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | ||||
Seats and Interior Trim | |||||
Center armrest(s), second row | $50 | $50 | $50 | ||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Folding passenger seat | $150 | $150 | |||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | ||||
Manual lumbar adjuster, driver seat | $50 | $50 | |||
Manual recliner, second row seats | $75 | $75 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
Power recliner, driver seat | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | ||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Chrome-clad alloy wheels | $600 | ||||
Total Value of Features | $4,825 | $5,200 | $6,375 | $6,225 | $7,000 |
Value of Feature Adjustments | $0 | $375 | $1,550 | $1,400 | $2,175 |
Value of Feature Adjustments | 0 | -360 | -1,441 | -1,302 | -2,022 |
Model Year | 2012 | 2011 |
Model | Liberty | Optima |
Body | 4dr SUV | 4dr Sedan |
Wheelbase | 106.1 in | 110.0 in |
Length | 176.9 in | 190.7 in |
Width | 72.4 in | 72.1 in |
Height | 72.1 in | 57.3 in |
Curb Weight | 4,031 lb. | 3,207 lb. |
Fuel Capacity | 19.5 gal. | 18.5 gal. |
Row 1 Headroom | 40.4 in | 40.0 in |
Row 1 Shoulder Room | 56.8 in | 57.2 in |
Row 1 Hip Room | 52.7 in | 54.7 in |
Row 1 Legroom | 40.8 in | 45.5 in |
Row 2 Headroom | 40.3 in | 37.6 in |
Row 2 Shoulder Room | 56.6 in | 55.7 in |
Row 2 Hip Room | 52.7 in | 54.5 in |
Row 2 Legroom | 38.8 in | 34.7 in |
Cargo Volume, Minimum | 31.5 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 64.2 ft3 | 15.4 ft3 |
Media Center 430N | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
DVD-compatible player | 0 | No |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Total Requested | 775 | 98% |
Total Not Requested | 15 | 2% |
Latitude Edition | ||
Feature | Value | Requested? |
235/60R18 tires | 400 | No |
Chrome-clad alloy wheels | 250 | No |
Cargo cover | 75 | No |
Additional chrome trim | 0 | No |
Full-size spare tire | 225 | No |
Remote window/roof operation | 15 | No |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Fog lights | 125 | Yes |
Deep-tinted rear windows | 275 | No |
Roof rails | 250 | No |
Leather-wrapped steering wheel | 150 | Yes |
Alarm | 100 | No |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Bluetooth cell phone link | 100 | Yes |
Outside temperature display | 50 | Yes |
Compass | 0 | Yes |
Bluetooth audio streaming | 25 | Yes |
Total Requested | 2400 | 60% |
Total Not Requested | 1590 | 40% |
Media Center 730N | ||
Feature | Value | Requested? |
Voice control for nav and audio | 100 | Yes |
Traffic + travel information | 25 | No |
Voice recorder | 0 | No |
Navigation system | 600 | Yes |
DVD-compatible player | 0 | No |
Media drive, large | 15 | No |
USB port | 25 | Yes |
Total Requested | 725 | 95% |
Total Not Requested | 40 | 5% |
Comfort / Convenience Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Remote start | 150 | No |
Total Requested | 200 | 57% |
Total Not Requested | 150 | 43% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 750 | 58% |
Total Not Requested | 550 | 42% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Total Requested | 500 | 21% |
Total Not Requested | 1900 | 79% |
Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Rearview camera | 200 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Total Requested | 750 | 58% |
Total Not Requested | 550 | 42% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Total Requested | 500 | 21% |
Total Not Requested | 1900 | 79% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | No |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Voice control for nav and audio | 100 | Yes |
Interior ambient lighting | 150 | No |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Total Requested | 2350 | 40% |
Total Not Requested | 3500 | 60% |