This face was Toyota's contribution to the iA / Yaris. Mazda supplied the rest. The designers must have struggled to make Mazda's current curves work with stubby proportions.
The also new Toyota-designed Scion iM is much more angular. Looks sportier, doesn't drive sportier. The standard alloy wheels are 16s, but they look a little small within the tall fenders.
The iA's fluid lines are all Mazda. The iA's interior is also all Mazda aside from the Scion emblems. Very nicely done for the price.
The upholstered instrument panel fascia provides welcome relief from the hard plastic of the rest. Well designed controls, but washed-out tachometer. The glare in the photo was often present.
Textured hard plastic lends visual interest, avoids seeming cheap. Blue stitching. Speedometer graphic might be a Scion contribution. Small digital tach also plagues other Mazdas.
Tune the radio using a large knob conveniently located on the center console. Though it has only the most basic adjustments, the driver seat proved comfortable and supportive.
Tight back seat. Also a bit buried due to the upsweeping side windows. Trunk about average in size, 12 cubic feet. Rear seat folds in two sections.
A Scion engine cover, but a Mazda engine (and transmission). Decent power for typical daily driving, but not much in reserve. Efficient.