Model Year | 2021 | 2021 | 2021 | 2021 | 2021 | 2021 |
Model | Venza | Venza | Venza | Prius Prime | Prius Prime | Prius Prime |
Trim | LE | XLE | Limited | LE | XLE | Limited |
Body | 4dr SUV | 4dr SUV | 4dr SUV | 4dr Hatch | 4dr Hatch | 4dr Hatch |
| | | | | | |
Transmission and Drivetrain | |
6-speed manually-shiftable CVT | $1100 | $1100 | $1100 | | | |
CVT | | | | $1000 | $1000 | $1000 |
AWD | $1700 | $1700 | $1700 | | | |
FWD | | | | $0 | $0 | $0 |
Accessories | |
Adaptive cruise control, all-speed | | | | $850 | $850 | $850 |
Heated steering wheel | | | | | | $100 |
Power front side windows | | | | $250 | $250 | $250 |
Power locks | | | | $275 | $275 | $275 |
Power rear side windows | | | | $200 | $200 | $200 |
Proximity key | | | | $250 | $250 | $250 |
Remote climate control | | | | $25 | $25 | $25 |
Remote keyless entry | | | | $225 | $225 | $225 |
Semi-automated parking system | | | | | | $500 |
Tilt/telescoping steering wheel, manual | | | | $250 | $250 | $250 |
Universal garage door opener | | | | | | $100 |
Brakes, Airbags, and Other Safety | |
4-wheel disc brakes | | | | $150 | $150 | $150 |
Active or whiplash-reducing head restraints, front seats | | | | $0 | $0 | $0 |
Antilock brakes (ABS) | | | | $400 | $400 | $400 |
Automatic braking, high-speed or partial | | | | $200 | $200 | $200 |
Automatic braking, low-speed | | | | $200 | $200 | $200 |
Backup collision intervention | | | | | | $150 |
Blind spot warning system | | | | | | $200 |
Brake assist | | | | $50 | $50 | $50 |
Cross-traffic warning, rear | | | | | | $100 |
Forward collision warning | | | | $200 | $200 | $200 |
Front side airbags | | | | $350 | $350 | $350 |
Knee airbag, driver | | | | $75 | $75 | $75 |
Lane departure prevention, steering-based | | | | $200 | $200 | $200 |
Lane departure warning | | | | $200 | $200 | $200 |
Obstacle detection, front | | | | | | $150 |
Obstacle detection, rear | | | | | | $250 |
Pedestrian detection | | | | $50 | $50 | $50 |
Radar- or camera-based collision preparation system | | | | $0 | $0 | $0 |
Rearview camera | | | | $200 | $200 | $200 |
Seat cushion airbag, passenger | | | | $75 | $75 | $75 |
Side curtain airbags | | | | $350 | $350 | $350 |
Stability control | | | | $400 | $400 | $400 |
Traction control | | | | $100 | $100 | $100 |
Cargo Management | |
Cargo cover | | | | $75 | $75 | $75 |
Console without shifter | | | | $150 | $150 | $150 |
Overhead sunglass holder | | | | $25 | $25 | $25 |
Second-row low console | | | | $100 | $100 | $100 |
Climate Control | |
Air conditioning | | | | $900 | $900 | $900 |
Automatic climate control, front | | | | $200 | $200 | $200 |
Interior air filter | | | | $0 | $0 | $0 |
Rain-sensing wipers | | | | | | $175 |
Rear defrost | | | | $200 | $200 | $200 |
Variable intermittent wipers | | | | $75 | $75 | |
Engine / Motor | |
3.3 kW onboard charger | | | | $0 | $0 | $0 |
9 kWh battery pack | | | | $0 | $0 | $0 |
Automatic start / stop | | | | $150 | $150 | $150 |
Exterior | |
Active grille shutters | | | | $0 | $0 | $0 |
Infotainment | |
App support | | | | $0 | $0 | $0 |
Audio controls on steering wheel | | | | $125 | $125 | $125 |
Aux input | | | | $50 | $50 | $50 |
Bluetooth audio streaming | | | | $25 | $25 | $25 |
Bluetooth cell phone link | | | | $100 | $100 | $100 |
CD player | | | | $125 | $125 | $125 |
DVD-compatible player | | | | $0 | $0 | $0 |
HD radio | | | | $50 | $50 | $50 |
Larger infotainment display | | | | | $0 | $0 |
MP3-compatible player | | | | $50 | $50 | $50 |
Navigation system | | | | $600 | $600 | $600 |
Satellite radio | | | | $200 | $200 | $200 |
Siri Eyes Free support | | | | $0 | $0 | $0 |
SMS text-to-speech reader | | | | $25 | $25 | $25 |
Telematics service, such as OnStar | | | | | | $200 |
Traffic + travel information | | | | $25 | $25 | $25 |
USB port | | | | $25 | $25 | $25 |
Voice control for nav and audio | | | | $100 | $100 | $100 |
Wireless charging station | | | | | $75 | $75 |
Instruments, Lights, and Mirrors | |
Auto-dimming headlights | | | | $200 | $200 | $200 |
Auto-dimming rearview mirror | | | | | | $150 |
Automatic headlights | | | | | $125 | $125 |
Automatic-off headlights | | | | $25 | | |
Detailed driving style feedback | | | | $100 | $100 | $100 |
Digital instruments | | | | $0 | $0 | $0 |
Fog lights | | | | | | $125 |
Head-up display (HUD) | | | | | | $350 |
Heated mirrors | | | | $25 | $25 | $25 |
Illuminated visor mirror, driver | | | | $50 | $50 | $50 |
Illuminated visor mirror, passenger | | | | $50 | $50 | $50 |
Large energy flow and fuel economy display | | | | $25 | $25 | $25 |
LED headlights | | | | $1000 | $1000 | $1000 |
Outside temperature display | | | | $50 | $50 | $50 |
Power mirrors | | | | $150 | $150 | $150 |
Predictive driving advice | | | | | $0 | $0 |
Trip computer | | | | $150 | $150 | $150 |
Turn signals on or near mirrors | | | | $25 | $25 | $25 |
Seats and Interior Trim | |
Center armrest(s), front row | | | | $75 | $75 | $75 |
Center armrest(s), second row | | | | $50 | $50 | $50 |
Folding second row seats | | | | $300 | $300 | $300 |
Heated front seats | | | | $200 | $200 | $200 |
Manual height adjuster, driver seat | | | | $50 | | |
Power fore-aft adjuster, driver seat | | | | | $100 | $100 |
Power height adjuster, driver seat | | | | | $100 | $100 |
Power lumbar adjuster, driver seat | | | | | $100 | $100 |
Power recliner, driver seat | | | | | $100 | $100 |
Power tilt adjuster, driver seat | | | | | $100 | $100 |
Synthetic leather seating surfaces | | | | | $0 | $0 |
Suspension, Wheels, and Tires | |
Alloy wheels | | | | $350 | $350 | $350 |
Electronic systems calibration selector | | | | $200 | $200 | $200 |
Total Value of Features | $2,800 | $2,800 | $2,800 | $12,975 | $13,600 | $16,075 |
Value of Feature Adjustments | $0 | $0 | $0 | $10,175 | $10,800 | $13,275 |
Value of Feature Adjustments | 0 | 0 | 0 | 1,298 | 1,286 | 1,377 |