Michael Karesh lives in West Bloomfield, Michigan, with his wife and three children. In 2003, he received a Ph.D. from the University of Chicago. While in Chicago, he worked at the National Opinion Research Center, a leader in the field of survey research. For his doctoral thesis he spent a year-and-a-half inside an automaker studying how and how well it understood consumers when developing new products. (An M.A. thesis studied early research into consumer behavior.) While pursuing the degree he taught consumer behavior and product development at Oakland University. Since earning the degree he has continued to write reviews while developing TrueDelta.