Audi A8 / S8 Audi A8 / S8 2015 BMW 3-Series Gran Turismo BMW 3-Series Gran Turismo 2014

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Audi A8 / S8 vs. BMW 3-Series Gran Turismo Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A8 / S8 vs. BMW 3-Series Gran Turismo Invoice Comparison

Lowest Total Price: $55,425

BMW 3-Series Gran Turismo 328i   
Difference: $34,850

Lowest Total Invoice: $51,115

BMW 3-Series Gran Turismo 328i   
Difference: $32,905

Calculate Payments

  Down Payment Interest Rate Term
Model Year201520152015201520142014
ModelA8 / S8A8 / S8A8 / S8A8 / S83-Series Gran Turismo3-Series Gran Turismo
TrimA8 L 3.0TA8 L 3.0 TDIA8 L 4.0TA8 L W12328i335i
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Base Price $81,400 $85,100 $90,400 $137,900 $41,450 $46,850
Base Invoice $75,702 $79,144 $84,072 $128,248 $38,315 $43,280
Driver Assistance Package 2,250 2,250 2,250 2,100 950 950
Premium Package 3,950 3,950 3,950   2,200 2,200
Cold Weather Package 750 750 750   950 950
Panoramic sunroof with venting rear panel 1,000 1,000 1,000      
Driver Assistance Plus         1,900 1,900
Technology Package         3,150 3,150
Steering-linked headlights         900  
Metallic paint (extra cost)         550 550
Auto-dimming headlights         250 250
Adaptive dampers - electrical         1,000 1,000
Adaptive cruise control, all-speed         1,200 1,200
Sport Line           1,700
Driver Assistance Package 2,093 2,093 2,093 1,954 865 865
Premium Package 3,673 3,673 3,673   2,000 2,000
Cold Weather Package 697 697 697   865 865
Panoramic sunroof with venting rear panel 930 930 930      
Driver Assistance Plus         1,730 1,730
Technology Package         2,865 2,865
Steering-linked headlights         820  
Metallic paint (extra cost)         500 500
Auto-dimming headlights         230 230
Adaptive dampers - electrical         910 910
Adaptive cruise control, all-speed         1,090 1,090
Sport Line           1,545
Options (change) 7,950 7,950 7,950 2,100 13,050 13,850
Options (change) 7,393 7,393 7,393 1,954 11,875 12,600
Destination 925 925 925 925 925 925
Gas Tax 0 0 0 1,300 0 0
Total Price $90,275 $93,975 $99,275 $142,225 $55,425 $61,625
Total Invoice $84,020 $87,462 $92,390 $132,427 $51,115 $56,805

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 3-Series Gran Turismo

Lowest Adjusted Price and Invoice: BMW 3-Series Gran Turismo 328i
TrueDelta Adjusted Price Difference: $30,510
TrueDelta Adjusted Invoice Difference: $28,866
Model Year201520152015201520142014
ModelA8 / S8A8 / S8A8 / S8A8 / S83-Series Gran Turismo3-Series Gran Turismo
TrimA8 L 3.0TA8 L 3.0 TDIA8 L 4.0TA8 L W12328i335i
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Engine333hp V6240hp V6 D435hp V8500hp W12240hp I4300hp I6
TransmissionT8T8T8T8T8T8
DrivetrainAWDAWDAWDAWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14630, 14630, 14630, 14205, 9205, 9
Tire (rear if not all the same)255/45-19255/45-19255/45-19265/40-20225/55-17225/45-18
Total Price$90,275$93,975$99,275$142,225$55,425$61,625
Adjustments for Features-4,340-4,490-4,490-8,9150-375
Feature-Adjusted Total Price$85,935$89,485$94,785$133,310$55,425$61,250
Cost Above Minimum$0$3,550$8,850$47,375$0$5,825
Total Invoice$84,020$87,462$92,390$132,427$51,115$56,805
Adjustments for Features-4,039-4,179-4,179-8,3010-346
Feature-Adjusted Total Invoice$79,981$83,283$88,211$124,126$51,115$56,459
Cost Above Minimum$0$3,302$8,230$44,145$0$5,344

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Features Comparison: Audi A8 / S8 vs. BMW 3-Series Gran Turismo

Model Year201520152015201520142014
ModelA8 / S8A8 / S8A8 / S8A8 / S83-Series Gran Turismo3-Series Gran Turismo
TrimA8 L 3.0TA8 L 3.0 TDIA8 L 4.0TA8 L W12328i335i
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Hatch4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300
AWD$1700$1700$1700$1700$1700$1700
Accessories 
Active noise reduction  $0   
Power door closers$300$300$300$300  
Power liftgate    $350$350
Power trunk closer$350$350$350$350  
Remote app    $25$25
Sunshade, rear, power$225$225$225$225  
Sunshades, second row, power$225$225$225$225  
Tilt/telescoping steering wheel, manual    $250$250
Tilt/telescoping steering wheel, power$350$350$350$350  
Brakes, Airbags, and Other Safety 
Collision preparation system, rear$100$100$100$100  
Driver drowsiness monitor    $150$150
Full-size spare tire$225$225$225$225  
Hill descent control    $250$250
Lane departure prevention, steering-based$200$200$200$200  
Pedestrian detection    $50$50
Radar- or camera-based collision preparation system$0$0$0$0  
Rear side airbags$300$300$300$300  
Rollover sensor$50$50$50$50  
Tires, run-flat    $150$150
Wide-view rear camera$0$0$0$0  
Cargo Management 
Cargo area rails w/tie downs    $50$50
Cargo cover    $75$75
Cargo net$40$40$40$40  
Rear seat pass-through$100$100$100$100  
Second-row high console   $250  
Ski sack$50$50$50$50  
Climate Control 
Rear air vents with automatic controls$250$250$250$250  
Rear air vents with manual controls    $150$150
Rear dual-zone climate control$125$125$125$125  
Engine / Motor 
Automatic start / stop $150$150 $150$150
Regenerative braking    $0$0
Exterior 
Black exterior trim (optional)     $0
Bright-finished exhaust tip(s)$25$25$25$25$25 
Laminated front side windows   $200  
Laminated rear side windows   $100  
Panoramic sunroof    $1200$1200
Panoramic sunroof with venting rear panel$1500$1500$1500$1500  
Retractable rear spoiler    $400$400
Infotainment 
App support    $0$0
CD changer, remote   $200  
Entertainment system with dual headrest screens   $1200  
In-vehicle Internet    $150$150
S Voice support    $0$0
Satellite radio$200$200$200$200  
Satellite radio - one year subscription    $250$250
SD Card slot$25$25$25$25  
Siri Eyes Free support    $0$0
SMS text-to-speech reader    $25$25
Surround sound$250$250$250$250  
Telematics service, such as OnStar    $200$200
Text dictation    $50$50
Voice control for external devices    $0$0
Instruments, Lights, and Mirrors 
Analog clock$25$25$25$25  
Cornering lights$50$50$50$50  
Fog light, rear$100$100$100$100  
Fog lights    $125$125
Illuminated vanity mirrors, rear seat$100$100$100$100  
Interior ambient lighting    $150$150
Interior ambient lighting, configurable$150$150$150$150  
LED headlights$1000$1000$1000$1000  
Xenon HID headlights    $500$500
Seats and Interior Trim 
Cooled or ventilated front seats$300$300$300$300  
Cooled or ventilated second row seats   $200  
Door sill trim plates$100$100$100  $100
Folding second row seats    $300$300
Illuminated door sill trim plates   $200  
Leather door panel trim$250$250$250$250  
Manual recliner, second row seats    $75$75
Manual thigh support length adjuster, driver seat     $50
Manual thigh support length adjuster, passenger seat     $50
Massage, driver seat$100$100$100$100  
Massage, passenger seat$100$100$100$100  
Massage, second row seats   $150  
Memory system, passenger seat$150$150$150$150  
Memory system, second row seats   $150  
Power 4-way lumbar adjuster, second row seats   $225  
Power headrest height adjuster, driver seat$50$50$50$50  
Power headrest height adjuster, passenger seat$50$50$50$50  
Power recliner, second row seats   $150  
Power seat belt height adjusters, front row$25$25$25$25  
Power seatback bolsters, driver seat$100$100$100$100 $100
Power seatback bolsters, passenger seat$100$100$100$100 $100
Power thigh bolsters, driver seat$100$100$100$100  
Power thigh bolsters, passenger seat$100$100$100$100  
Power thigh support length adjuster, driver seat$100$100$100$100  
Power thigh support length adjuster, passenger seat$100$100$100$100  
Power upper seatback recliner, driver seat$100$100$100$100  
Power upper seatback recliner, passenger seat$100$100$100$100  
Synthetic suede headliner   $650  
Upholstered instrument panel$300$300$300$300  
Suspension, Wheels, and Tires 
Active steering   $1000  
Air suspension, auto-leveling and height adjustable$1000$1000$1000$1000  
Transmission 
Launch control    $100$100
Total Value of Features$12,540$12,690$12,690$17,115$8,200$8,575
Value of Feature Adjustments$4,340$4,490$4,490$8,915$0$375
Value of Feature Adjustments-4,039-4,179-4,179-8,3010-346

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Specifications Comparison: Audi A8 / S8 vs. BMW 3-Series Gran Turismo

Model Year20152014
ModelA8 / S83-Series Gran Turismo
Body4dr Sedan, ext.4dr Hatch
Wheelbase122.9 in115.0 in
Length207.4 in190.0 in
Width76.7 in72.0 in
Height57.9 in59.4 in
Curb Weight4,465 lb.3,916 lb.
Fuel Capacity21.7 gal.15.8 gal.
Row 1 Headroom37.2 in41.3 in
Row 1 Shoulder Room59.1 in55.2 in
Row 1 Legroom41.4 in42.0 in
Row 2 Headroom39.1 in38.3 in
Row 2 Shoulder Room57.8 in54.1 in
Row 2 Legroom42.9 in39.2 in
Cargo Volume,
Minimum
14.2 ft318.3 ft3
Cargo Volume,
Behind R2
14.218.4 ft3
Cargo Volume,
Maximum
14.256.5 ft3

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Option Package Details
Audi A8 / S8 A8 L 3.0T

Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention system, steering-based200No
Total Requested150088%
Total Not Requested20012%
Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Massage, driver seat100No
Massage, passenger seat100No
Head-up display (HUD)350Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Collision preparation system, rear100No
Wide-view rear camera0No
Total Requested120060%
Total Not Requested80040%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%

Option Package Details
Audi A8 / S8 A8 L 3.0 TDI

Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention system, steering-based200No
Total Requested150088%
Total Not Requested20012%
Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Massage, driver seat100No
Massage, passenger seat100No
Head-up display (HUD)350Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Collision preparation system, rear100No
Wide-view rear camera0No
Total Requested120060%
Total Not Requested80040%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%

Option Package Details
Audi A8 / S8 A8 L 4.0T

Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention system, steering-based200No
Total Requested150088%
Total Not Requested20012%
Premium Package
FeatureValueRequested?
Cooled or ventilated front seats300No
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Massage, driver seat100No
Massage, passenger seat100No
Head-up display (HUD)350Yes
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150Yes
Collision preparation system, rear100No
Wide-view rear camera0No
Total Requested120060%
Total Not Requested80040%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Rear seat pass-through100No
Heated steering wheel100Yes
Ski sack50No
Total Requested30067%
Total Not Requested15033%

Option Package Details
Audi A8 / S8 A8 L W12

Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Lane departure prevention system, steering-based200No
Total Requested130087%
Total Not Requested20013%

Option Package Details
BMW 3-Series Gran Turismo 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150Yes
Xenon HID headlights500Yes
Total Requested650100%
Total Not Requested00%
Adaptive dampers - electrical
FeatureValueRequested?
Adaptive dampers - electrical500Yes
Variable steering ratio (optional)0No
Total Requested500100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50Yes
Total Requested550100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested155086%
Total Not Requested25014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0No
S Voice support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Total Requested129087%
Total Not Requested20013%

Option Package Details
BMW 3-Series Gran Turismo 335i

Adaptive dampers - electrical
FeatureValueRequested?
Adaptive dampers - electrical500Yes
Variable steering ratio (optional)0No
Total Requested500100%
Total Not Requested00%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Forward collision alert200Yes
Total Requested900100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50Yes
Total Requested550100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision alert200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested155086%
Total Not Requested25014%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Smartphone integration0No
In-vehicle Internet150No
Handwriting recognition200Yes
App support0No
Text dictation50No
Siri Eyes Free support0No
S Voice support0No
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive, large15Yes
Traffic + travel information25Yes
Total Requested129087%
Total Not Requested20013%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested40035%
Total Not Requested75065%

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