| 1 | 0 | 3 | 4 | 3 | 4 |
Audi A8 / S8 vs. BMW 3-Series Gran Turismo Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
Audi A8 / S8 vs. BMW 3-Series Gran Turismo Invoice Comparison
Lowest Total Price: $56,645 BMW 3-Series Gran Turismo 328i | |||||
| Difference: $28,030 | |||||
Lowest Total Invoice: $52,750 BMW 3-Series Gran Turismo 328i | |||||
| Difference: $26,064 | |||||
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| Model Year | 2016 | 2016 | 2016 | 2016 | 2016 |
| Model | A8 / S8 | A8 / S8 | A8 / S8 | 3-Series Gran Turismo | 3-Series Gran Turismo |
| Trim | A8 L 3.0T | A8 L 4.0T | A8 L W12 | 328i | 335i |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch | 4dr Hatch |
| Base Price | $81,500 | $90,500 | $137,900 | $43,000 | $49,200 |
| Base Invoice | $75,796 | $84,166 | $128,248 | $40,240 | $45,945 |
| Driver Assistance Package | 2,250 | 2,250 | 950 | 950 | |
| Luxury Package | 0 | 0 | |||
| Leather seating surfaces | 1,450 | 1,450 | |||
| Premium Package | 950 | ||||
| Cold Weather Package | 950 | 950 | |||
| Driver Assistance Plus | 1,700 | 1,700 | |||
| Technology Package | 2,750 | 2,750 | |||
| Steering-linked headlights | 900 | ||||
| Metallic paint (extra cost) | 550 | 550 | |||
| Auto-dimming headlights | 250 | 250 | |||
| Dynamic Handling Package | 1,000 | 1,000 | |||
| Adaptive cruise control, all-speed | 1,200 | 1,200 | |||
| Driver Assistance Package | 2,093 | 2,093 | 865 | 865 | |
| Luxury Package | 0 | 0 | |||
| Leather seating surfaces | 1,320 | 1,320 | |||
| Premium Package | 865 | ||||
| Cold Weather Package | 865 | 865 | |||
| Driver Assistance Plus | 1,545 | 1,545 | |||
| Technology Package | 2,505 | 2,505 | |||
| Steering-linked headlights | 820 | ||||
| Metallic paint (extra cost) | 500 | 500 | |||
| Auto-dimming headlights | 230 | 230 | |||
| Dynamic Handling Package | 910 | 910 | |||
| Adaptive cruise control, all-speed | 1,090 | 1,090 | |||
| Options (change) | 2,250 | 2,250 | 0 | 12,650 | 10,800 |
| Options (change) | 2,093 | 2,093 | 0 | 11,515 | 9,830 |
| Destination | 925 | 925 | 925 | 995 | 995 |
| Gas Tax | 0 | 0 | 1,300 | 0 | 0 |
| Total Price | $84,675 | $93,675 | $140,125 | $56,645 | $60,995 |
| Total Invoice | $78,814 | $87,184 | $130,473 | $52,750 | $56,770 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Audi A8 / S8 dealer quotes or BMW 3-Series Gran Turismo dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: Audi A8 / S8 vs. BMW 3-Series Gran Turismo
| Lowest Adjusted Price and Invoice: BMW 3-Series Gran Turismo 328i | |||||
| TrueDelta Adjusted Price Difference: $23,365 | |||||
| TrueDelta Adjusted Invoice Difference: $21,722 | |||||
| Model Year | 2016 | 2016 | 2016 | 2016 | 2016 |
| Model | A8 / S8 | A8 / S8 | A8 / S8 | 3-Series Gran Turismo | 3-Series Gran Turismo |
| Trim | A8 L 3.0T | A8 L 4.0T | A8 L W12 | 328i | 335i |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch | 4dr Hatch |
| Engine | 333hp V6 | 450hp V8 | 500hp W12 | 240hp I4 | 300hp I6 |
| Transmission | T8 | T8 | T8 | T8 | T8 |
| Drivetrain | AWD | AWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 630, 14 | 630, 14 | 630, 14 | 205, 9 | 600, 16 |
| Tire (rear if not all the same) | 255/45-19 | 265/40-20 | 265/40-20 | 225/45-18 | 225/45-18 |
| Total Price | $84,675 | $93,675 | $140,125 | $56,645 | $60,995 |
| Adjustments for Features | -4,665 | -5,315 | -8,790 | 0 | -250 |
| Feature-Adjusted Total Price | $80,010 | $88,360 | $131,335 | $56,645 | $60,745 |
| Cost Above Minimum | $0 | $8,350 | $51,325 | $0 | $4,100 |
| Total Invoice | $78,814 | $87,184 | $130,473 | $52,750 | $56,770 |
| Adjustments for Features | -4,342 | -4,947 | -8,185 | 0 | -233 |
| Feature-Adjusted Total Invoice | $74,472 | $82,237 | $122,288 | $52,750 | $56,537 |
| Cost Above Minimum | $0 | $7,765 | $47,816 | $0 | $3,787 |
Features Comparison: Audi A8 / S8 vs. BMW 3-Series Gran Turismo
| Model Year | 2016 | 2016 | 2016 | 2016 | 2016 |
| Model | A8 / S8 | A8 / S8 | A8 / S8 | 3-Series Gran Turismo | 3-Series Gran Turismo |
| Trim | A8 L 3.0T | A8 L 4.0T | A8 L W12 | 328i | 335i |
| Body | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Sedan, ext. | 4dr Hatch | 4dr Hatch |
| Transmission and Drivetrain | |||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 |
| AWD | $1700 | $1700 | $1700 | $1700 | $1700 |
| Accessories | |||||
| Active noise reduction | $0 | ||||
| Power door closers | $300 | $300 | $300 | ||
| Power liftgate | $350 | $350 | |||
| Power trunk closer | $350 | $350 | $350 | ||
| Remote app | $25 | $25 | |||
| Sunshade, rear, power | $225 | $225 | $225 | ||
| Sunshades, second row, power | $225 | $225 | $225 | ||
| Tilt/telescoping steering wheel, manual | $250 | $250 | |||
| Tilt/telescoping steering wheel, power | $350 | $350 | $350 | ||
| Brakes, Airbags, and Other Safety | |||||
| Collision preparation system, rear | $100 | $100 | $100 | ||
| Driver drowsiness monitor | $150 | $150 | |||
| Full-size spare tire | $225 | $225 | $225 | ||
| Hill descent control | $250 | $250 | |||
| Lane departure prevention, steering-based | $200 | $200 | $200 | ||
| Pedestrian detection | $50 | $50 | |||
| Radar- or camera-based collision preparation system | $0 | $0 | $0 | ||
| Rear side airbags | $300 | $300 | $300 | ||
| Rollover sensor | $50 | $50 | $50 | ||
| Tires, run-flat | $150 | $150 | |||
| Wide-view rear camera | $0 | $0 | $0 | ||
| Cargo Management | |||||
| Cargo area rails w/tie downs | $50 | $50 | |||
| Cargo cover | $75 | $75 | |||
| Cargo net | $40 | $40 | $40 | ||
| Rear seat pass-through | $100 | $100 | $100 | ||
| Second-row high console | $250 | ||||
| Ski sack | $50 | $50 | $50 | ||
| Climate Control | |||||
| Rear air vents with automatic controls | $250 | $250 | $250 | ||
| Rear air vents with manual controls | $150 | $150 | |||
| Rear dual-zone climate control | $125 | $125 | $125 | ||
| Engine / Motor | |||||
| Automatic start / stop | $150 | $150 | $150 | $150 | |
| Regenerative braking | $0 | $0 | |||
| Exterior | |||||
| Body kit | $0 | ||||
| Laminated front side windows | $200 | $200 | $200 | ||
| Laminated rear side windows | $100 | $100 | $100 | ||
| Panoramic sunroof | $1200 | $1200 | |||
| Panoramic sunroof with venting rear panel | $1500 | $1500 | $1500 | ||
| Retractable rear spoiler | $400 | $400 | |||
| Infotainment | |||||
| 4G LTE connectivity | $0 | $0 | |||
| App support | $0 | $0 | |||
| CD changer, remote | $200 | ||||
| Entertainment system with dual headrest screens | $1200 | ||||
| Navigation map updates, three years | $0 | $0 | |||
| S Voice support | $0 | $0 | |||
| Satellite radio | $200 | $200 | $200 | ||
| Satellite radio - one year subscription | $250 | $250 | |||
| SD Card slot | $25 | $25 | $25 | ||
| Siri Eyes Free support | $0 | $0 | |||
| Surround sound | $250 | $250 | $250 | $250 | |
| Telematics service, such as OnStar | $200 | $200 | |||
| Voice control for external devices | $0 | $0 | |||
| Wi-Fi hotspot | $50 | $50 | $50 | ||
| Instruments, Lights, and Mirrors | |||||
| Analog clock | $25 | $25 | $25 | ||
| Cornering lights | $50 | $50 | $50 | ||
| Fog light, rear | $100 | $100 | $100 | ||
| Fog lights | $125 | $125 | |||
| Illuminated vanity mirrors, rear seat | $100 | $100 | $100 | ||
| Interior ambient lighting | $150 | $150 | |||
| Interior ambient lighting, configurable | $150 | $150 | $150 | ||
| LED headlights | $1000 | $1000 | $1000 | ||
| Xenon HID headlights | $500 | $500 | |||
| Seats and Interior Trim | |||||
| Cooled or ventilated front seats | $300 | $300 | $300 | ||
| Cooled or ventilated second row seats | $200 | ||||
| Door sill trim plates | $100 | $100 | $100 | $100 | |
| Folding second row seats | $300 | $300 | |||
| Illuminated door sill trim plates | $200 | ||||
| Leather door panel trim | $250 | $250 | $250 | ||
| Manual recliner, second row seats | $75 | $75 | |||
| Manual thigh support length adjuster, driver seat | $50 | $50 | |||
| Manual thigh support length adjuster, passenger seat | $50 | $50 | |||
| Massage, driver seat | $100 | $100 | $100 | ||
| Massage, passenger seat | $100 | $100 | $100 | ||
| Massage, second row seats | $150 | ||||
| Memory system, passenger seat | $150 | $150 | $150 | ||
| Memory system, second row seats | $150 | ||||
| Power 4-way lumbar adjuster, second row seats | $225 | ||||
| Power headrest height adjuster, driver seat | $50 | $50 | $50 | ||
| Power headrest height adjuster, passenger seat | $50 | $50 | $50 | ||
| Power recliner, second row seats | $150 | ||||
| Power seat belt height adjusters, front row | $25 | $25 | $25 | ||
| Power thigh bolsters, driver seat | $100 | $100 | $100 | ||
| Power thigh bolsters, passenger seat | $100 | $100 | $100 | ||
| Power thigh support length adjuster, driver seat | $100 | $100 | $100 | ||
| Power thigh support length adjuster, passenger seat | $100 | $100 | $100 | ||
| Power upper seatback recliner, driver seat | $100 | $100 | $100 | ||
| Power upper seatback recliner, passenger seat | $100 | $100 | $100 | ||
| Synthetic suede headliner | $650 | $650 | |||
| Upholstered instrument panel | $300 | $300 | $300 | ||
| Suspension, Wheels, and Tires | |||||
| Active steering | $1000 | ||||
| Air suspension, auto-leveling and height adjustable | $1000 | $1000 | $1000 | ||
| Alloy wheels | $350 | $350 | $350 | $350 | |
| Polished alloy wheels | $350 | ||||
| Transmission | |||||
| Launch control | $100 | $100 | |||
| Total Value of Features | $13,165 | $13,815 | $17,290 | $8,500 | $8,750 |
| Value of Feature Adjustments | $4,665 | $5,315 | $8,790 | $0 | $250 |
| Value of Feature Adjustments | -4,342 | -4,947 | -8,185 | 0 | -233 |
Specifications Comparison: Audi A8 / S8 vs. BMW 3-Series Gran Turismo
| Model Year | 2016 | 2016 |
| Model | A8 / S8 | 3-Series Gran Turismo |
| Body | 4dr Sedan, ext. | 4dr Hatch |
| Wheelbase | 122.9 in | 115.0 in |
| Length | 207.4 in | 190.0 in |
| Width | 76.7 in | 72.0 in |
| Height | 57.9 in | 59.4 in |
| Curb Weight | 4,465 lb. | 3,916 lb. |
| Fuel Capacity | 21.7 gal. | 15.8 gal. |
| Row 1 Headroom | 37.2 in | 41.3 in |
| Row 1 Shoulder Room | 59.1 in | 55.2 in |
| Row 1 Legroom | 41.4 in | 42.0 in |
| Row 2 Headroom | 39.1 in | 38.3 in |
| Row 2 Shoulder Room | 57.8 in | 54.1 in |
| Row 2 Legroom | 42.9 in | 39.2 in |
| Cargo Volume, Minimum | 14.2 ft3 | 18.3 ft3 |
| Cargo Volume, Behind R2 | 14.2 | 18.4 ft3 |
| Cargo Volume, Maximum | 14.2 | 56.5 ft3 |
Option Package Details
Audi A8 / S8 A8 L 3.0T
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Lane departure prevention system, steering-based | 200 | No |
| Total Requested | 1500 | 88% |
| Total Not Requested | 200 | 12% |
Option Package Details
Audi A8 / S8 A8 L 4.0T
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Auto-dimming headlights | 200 | Yes |
| Radar- or camera-based collision preparation system | 0 | No |
| Lane departure warning system | 200 | Yes |
| Adaptive cruise control, all-speed | 700 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Forward collision warning | 200 | Yes |
| Lane departure prevention system, steering-based | 200 | No |
| Total Requested | 1500 | 88% |
| Total Not Requested | 200 | 12% |
Option Package Details
BMW 3-Series Gran Turismo 328i
| Steering-linked headlights | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Total Requested | 650 | 100% |
| Total Not Requested | 0 | 0% |
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Luxury Package | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
| Premium Package | ||
| Feature | Value | Requested? |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Proximity key | 250 | Yes |
| Satellite radio - one year subscription | 250 | No |
| Hands-free trunk or liftgate | 100 | Yes |
| Total Requested | 650 | 72% |
| Total Not Requested | 250 | 28% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Headlight washers | 50 | Yes |
| Total Requested | 550 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1250 | 86% |
| Total Not Requested | 200 | 14% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| In-vehicle Internet | 150 | Yes |
| Handwriting recognition | 200 | Yes |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 1440 | 98% |
| Total Not Requested | 25 | 2% |
| Dynamic Handling Package | ||
| Feature | Value | Requested? |
| Adaptive dampers - electrical | 500 | Yes |
| Variable steering ratio (optional) | 0 | No |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
Option Package Details
BMW 3-Series Gran Turismo 335i
| Adaptive cruise control, all-speed | ||
| Feature | Value | Requested? |
| Adaptive cruise control, all-speed | 700 | Yes |
| Forward collision warning | 200 | Yes |
| Total Requested | 900 | 100% |
| Total Not Requested | 0 | 0% |
| Luxury Package | ||
| Feature | Value | Requested? |
| Additional chrome trim | 0 | No |
| Bright-finished exhaust tip(s) | 25 | Yes |
| Chrome interior accents (optional) | 0 | No |
| Total Requested | 25 | 100% |
| Total Not Requested | 0 | 0% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Headlight washers | 50 | Yes |
| Total Requested | 550 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Rearview camera | 200 | Yes |
| Total Requested | 600 | 100% |
| Total Not Requested | 0 | 0% |
| Driver Assistance Plus | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | Yes |
| Blind spot warning system | 200 | Yes |
| Around view cameras | 300 | Yes |
| Automatic braking, low-speed | 200 | Yes |
| Driver drowsiness monitor | 150 | No |
| Forward collision warning | 200 | Yes |
| Wide-view front camera | 150 | Yes |
| Speed limit information | 0 | No |
| Pedestrian detection | 50 | No |
| Total Requested | 1250 | 86% |
| Total Not Requested | 200 | 14% |
| Technology Package | ||
| Feature | Value | Requested? |
| Head-up display (HUD) | 350 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Media drive | 15 | Yes |
| In-vehicle Internet | 150 | Yes |
| Handwriting recognition | 200 | Yes |
| Siri Eyes Free support | 0 | No |
| S Voice support | 0 | No |
| 4G LTE connectivity | 0 | No |
| Navigation map updates, three years | 0 | No |
| Navigation system | 600 | Yes |
| Traffic + travel information | 25 | Yes |
| App support | 0 | No |
| Remote app | 25 | No |
| Total Requested | 1440 | 98% |
| Total Not Requested | 25 | 2% |
| Dynamic Handling Package | ||
| Feature | Value | Requested? |
| Adaptive dampers - electrical | 500 | Yes |
| Variable steering ratio (optional) | 0 | No |
| Total Requested | 500 | 100% |
| Total Not Requested | 0 | 0% |
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