BMW 7-Series BMW 7-Series 2009 Audi A7 / S7 / RS7 Audi A7 / S7 / RS7 2014

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BMW 7-Series vs. Audi A7 / S7 / RS7 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A7 / S7 / RS7 Invoice Comparison

Lowest Total Price: $90,195

Audi A7 / S7 / RS7 S7 4.0 TFSI   
Difference: $9,025

Lowest Total Invoice: $83,950

Audi A7 / S7 / RS7 S7 4.0 TFSI   
Difference: $7,385

Calculate Payments

  Down Payment Interest Rate Term
Model Year200920142014
Model7-SeriesA7 / S7 / RS7A7 / S7 / RS7
Trim750LiS7 4.0 TFSIRS 7
Body4dr Sedan, ext.4dr Hatch4dr Hatch
Base Price $84,200 $80,200 $104,900
Base Invoice $77,645 $74,586 $97,558
Luxury Seating Package 2,500    
Driver Assistance Package 1,350 2,800 2,800
Night vision 2,600    
Convenience Package 1,700    
Around view cameras 750    
Satellite radio - one year subscription 595    
Adaptive cruise control, all-speed 2,400    
Head-up display (HUD) 1,300    
Innovation Package   2,800 2,800
Comfort Seating Package   2,000 2,000
Heated second row seats   500 500
Metallic paint (extra cost)   500 500
Power door closers   500 500
Wood trim, alternative type     1,300
Luxury Seating Package 2,275    
Driver Assistance Package 1,230 2,604 2,604
Night vision 2,365    
Convenience Package 1,545    
Around view cameras 685    
Satellite radio - one year subscription 540    
Adaptive cruise control, all-speed 2,135    
Head-up display (HUD) 1,090    
Innovation Package   2,604 2,604
Comfort Seating Package   1,860 1,860
Heated second row seats   467 467
Metallic paint (extra cost)   467 467
Power door closers   467 467
Wood trim, alternative type     1,210
Options (change) 13,195 9,100 10,400
Options (change) 11,865 8,469 9,679
Destination 825 895 895
Gas Tax 1,000 0 0
Total Price $99,220 $90,195 $116,195
Total Invoice $91,335 $83,950 $108,132

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Lowest Adjusted Price and Invoice: Audi A7 / S7 / RS7 S7 4.0 TFSI
TrueDelta Adjusted Price Difference: $13,460
TrueDelta Adjusted Invoice Difference: $11,513
Model Year200920142014
Model7-SeriesA7 / S7 / RS7A7 / S7 / RS7
Trim750LiS7 4.0 TFSIRS 7
Body4dr Sedan, ext.4dr Hatch4dr Hatch
Engine400hp V8420hp V8560hp V8
TransmissionT6S7T8
DrivetrainRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 10630, 14630, 14
Tire (rear if not all the same)245/50-18255/40-19275/35-20
Total Price$99,220$90,195$116,195
Adjustments for Features0-4,435-5,035
Feature-Adjusted Total Price$99,220$85,760$111,160
Cost Above Minimum$0$0$25,400
Total Invoice$91,335$83,950$108,132
Adjustments for Features0-4,128-4,686
Feature-Adjusted Total Invoice$91,335$79,822$103,446
Cost Above Minimum$0$0$23,624

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Features Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Model Year200920142014
Model7-SeriesA7 / S7 / RS7A7 / S7 / RS7
Trim750LiS7 4.0 TFSIRS 7
Body4dr Sedan, ext.4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100  
7-speed automated manual $1200 
8-speed manually-shiftable automatic  $1300
RWD$0  
AWD $1700$1700
Accessories 
Hands-free trunk or liftgate $100$100
Power liftgate $350$350
Power trunk closer$350  
Remote window/roof operation$15  
Sunshade, rear, power$225  
Sunshades, second row, power$225  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0  
Around view cameras$500  
Automatic braking, low-speed $200$200
Collision preparation system, rear $100$100
Forward collision warning $200$200
Lane departure prevention $150$150
Radar- or camera-based collision preparation system $0$0
Rearview camera $200$200
Rollover sensor $50$50
Temporary spare tire $150$150
Tires, run-flat$150  
Wide-view front camera $150$150
Wide-view rear camera $0$0
Cargo Management 
Air-conditioned storage compartment$50  
Cargo cover $75$75
Second-row low console $100$100
Ski sack$50  
Climate Control 
Wiper de-icer$25  
Drivetrain 
Active rear differential $500$500
Engine / Motor 
Dual-mode exhaust, switchable $500$500
Regenerative braking $0$0
Exterior 
Body kit $0$0
Retractable rear spoiler $400$400
Infotainment 
Bluetooth audio streaming $25$25
DVD-compatible player $0$0
Handwriting recognition $200$200
In-vehicle Internet $150$150
iPod integration $100$100
MP3-compatible player $50$50
Satellite radio $200$200
Satellite radio - one year subscription$250  
Surround sound $250$250
Telematics service, such as OnStar$200  
Traffic + travel information $25$25
Traffic information$25  
USB port$25  
Wi-Fi hotspot $50$50
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200  
Fog light, rear $100$100
Fog lights$125  
Headlight washers$50  
Illuminated vanity mirrors, rear seat$100  
LED headlights  $1000
Xenon HID headlights$500$500 
Seats and Interior Trim 
Door sill trim plates$100  
Folding second row seats $300$300
Illuminated door sill trim plates $200$200
Massage, passenger seat $100$100
Metal pedals $75$75
Power headrest height adjuster, driver seat$50  
Power headrest height adjuster, passenger seat$50  
Power thigh bolsters, driver seat $100$100
Power thigh bolsters, passenger seat $100$100
Power upper seatback recliner, driver seat$100  
Power upper seatback recliner, passenger seat$100  
Upholstered instrument panel$300  
Wood trim$300$300 
Wood trim, alternative type  $300
Suspension, Wheels, and Tires 
Air suspension, auto-leveling and height adjustable $1000$1000
Rear air springs, auto-leveling$350  
Sport suspension (upgrade) $0$0
Total Value of Features$5,515$9,950$10,550
Value of Feature Adjustments$0$4,435$5,035
Value of Feature Adjustments0-4,128-4,686

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Specifications Comparison: BMW 7-Series vs. Audi A7 / S7 / RS7

Model Year20092014
Model7-SeriesA7 / S7 / RS7
Body4dr Sedan, ext.4dr Hatch
Wheelbase126.4 in114.7 in
Length205.3 in195.6 in
Width74.9 in75.2 in
Height58.7 in55.9 in
Curb Weight4,641 lb.4,201 lb.
Fuel Capacity21.7 gal.19.8 gal.
Row 1 Headroom40.8 in36.9 in
Row 1 Shoulder Room59.2 in57.2 in
Row 1 Legroom41.2 in41.3 in
Row 2 Headroom38.9 in36.6 in
Row 2 Shoulder Room57.6 in55.9 in
Row 2 Legroom44.3 in37.0 in
Cargo Volume,
Minimum
17.7 ft324.5 ft3
Cargo Volume,
Maximum
17.756.0 ft3

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Option Package Details
BMW 7-Series 750Li

Luxury Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Sunshades, second row, power225No
Sunshade, rear, power225No
Massage, driver seat100Yes
Heated second row seats200Yes
Rear seat pass-through100Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested80062%
Total Not Requested50038%
Driver Assistance Package
FeatureValueRequested?
Auto-dimming headlights200No
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested40067%
Total Not Requested20033%
Convenience Package
FeatureValueRequested?
Power door closers300Yes
Power decklid350Yes
Proximity key250Yes
Total Requested900100%
Total Not Requested00%

Option Package Details
Audi A7 / S7 / RS7 S7 4.0 TFSI

Heated second row seats
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Innovation Package
FeatureValueRequested?
Night vision1750Yes
Head-up display (HUD)350Yes
Pedestrian detection, night50Yes
Total Requested2150100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Lane departure prevention system150No
Automatic braking, low-speed200No
Forward collision alert200No
Wide-view front camera150No
Wide-view rear camera0No
Total Requested90056%
Total Not Requested70044%
Comfort Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh support adjuster, driver seat100Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver100Yes
Power thigh support adjuster, passenger seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Memory system, passenger seat150Yes
Massage, driver seat100Yes
Massage, passenger seat100No
Total Requested95076%
Total Not Requested30024%

Option Package Details
Audi A7 / S7 / RS7 RS 7

Heated second row seats
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%
Innovation Package
FeatureValueRequested?
Night vision1750Yes
Head-up display (HUD)350Yes
Pedestrian detection, night50Yes
Total Requested2150100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Lane departure prevention system150No
Automatic braking, low-speed200No
Forward collision alert200No
Wide-view front camera150No
Wide-view rear camera0No
Total Requested90056%
Total Not Requested70044%
Comfort Seating Package
FeatureValueRequested?
Cooled or ventilated front seats300Yes
Power thigh support adjuster, driver seat100Yes
Power thigh bolsters, driver seat100No
Power seatback bolsters, driver100Yes
Power thigh support adjuster, passenger seat100Yes
Power thigh bolsters, passenger seat100No
Power seatback bolsters, passenger seat100Yes
Memory system, passenger seat150Yes
Massage, driver seat100Yes
Massage, passenger seat100No
Total Requested95076%
Total Not Requested30024%

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