BMW 7-Series BMW 7-Series 2006 Audi A8 / S8 Audi A8 / S8 2008

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BMW 7-Series vs. Audi A8 / S8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A8 / S8 Invoice Comparison

Lowest Total Price: $129,475

BMW 7-Series 760Li   
Difference: $800

Lowest Total Invoice: $118,215

BMW 7-Series 760Li   
Difference: $3,115

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  Down Payment Interest Rate Term
Model Year20062008
Model7-SeriesA8 / S8
Trim760LiA8 L W12
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $118,900 $120,100
Base Invoice $108,380 $111,693
Rear Entertainment Package 2,200  
Rear side airbags 385  
Rear air vents with automatic controls 1,800  
Adaptive cruise control 2,200 2,100
Satellite radio 595  
Proximity key 1,000  
Second-row 3-person bench   0
Heated steering wheel   200
Refrigerated storage compartment   1,500
Upholstered instrument panel, leather   3,900
Rear Entertainment Package 2,000  
Rear side airbags 350  
Rear air vents with automatic controls 1,640  
Adaptive cruise control 2,000 1,953
Satellite radio 540  
Proximity key 910  
Second-row 3-person bench   0
Heated steering wheel   185
Refrigerated storage compartment   1,396
Upholstered instrument panel, leather   3,628
Options (change) 8,180 7,700
Options (change) 7,440 7,162
Destination 695 775
Gas Tax 1,700 1,700
Total Price $129,475 $130,275
Total Invoice $118,215 $121,330

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A8 / S8

Lowest Adjusted Price and Invoice: BMW 7-Series 760Li
TrueDelta Adjusted Price Difference: $200
TrueDelta Adjusted Invoice Difference: $2,556
Model Year20062008
Model7-SeriesA8 / S8
Trim760LiA8 L W12
Body4dr Sedan, ext.4dr Sedan, ext.
Engine438hp V12450hp W12
TransmissionT6T6
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)15/23 MPG13/19 MPG
Audio (watts, speakers)420, 13200, 12
Tire (rear if not all the same)245/45-19255/40-19
Total Price$129,475$130,275
Adjustments for Features0-600
Feature-Adjusted Total Price$129,475$129,675
Total Invoice$118,215$121,330
Adjustments for Features0-559
Feature-Adjusted Total Invoice$118,215$120,771

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Features Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year20062008
Model7-SeriesA8 / S8
Trim760LiA8 L W12
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
RWD$0 
AWD $1700
Accessories 
Integrated hands-free telephone$500 
Sunshades, second row $125
Sunshades, second row, power$225 
Brakes, Airbags, and Other Safety 
Rearview camera $200
Cargo Management 
Console with shifter $150
Console without shifter$150 
Climate Control 
Wiper de-icer$25 
Exterior 
Bodyside moldings $75
Bright-finished exhaust tip(s) $25
Laminated front side windows $200
Infotainment 
CD changer, in-dash$325 
CD changer, remote $200
DVD changer for entertainment system$200 
iPod integration $100
MP3-compatible player$50 
Telematics service, such as OnStar$200 
Instruments, Lights, and Mirrors 
Compass$0 
Cornering lights $50
Power-folding mirrors $50
Seats and Interior Trim 
Cooled or ventilated second row seats$200 
Massage, passenger seat $100
Power headrest height adjuster, second row seats$75 
Power recliner, second row seats$150 
Power seat belt height adjusters, front row$25 
Power seatback bolsters, driver seat$100 
Power seatback bolsters, passenger seat$100 
Power tilt adjuster, second row seats$150 
Power upper seatback recliner, second row seats$150 
Suspension, Wheels, and Tires 
Active stabilizer bars$500 
Air suspension, auto-leveling and height adjustable $1000
Rear air springs, auto-leveling$350 
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$4,575$5,175
Value of Feature Adjustments$0$600
Value of Feature Adjustments0-559

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Specifications Comparison: BMW 7-Series vs. Audi A8 / S8

Model Year20062008
Model7-SeriesA8 / S8
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase123.2 in121.0 in
Length203.9 in204.4 in
Width74.9 in74.6 in
Height58.7 in57.3 in
Curb Weight4,905 lb.4,697 lb.
Fuel Capacity23.3 gal.23.8 gal.
Row 1 Headroom39.2 in37.4 in
Row 1 Shoulder Room59.3 in59.1 in
Row 1 Legroom41.3 in41.3 in
Row 2 Headroom38.5 in38.3 in
Row 2 Shoulder Room58.9 in57.5 in
Row 2 Legroom43.4 in42.3 in
Cargo Volume18.0 ft314.6 ft3

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Option Package Details
BMW 7-Series 760Li

Rear Entertainment Package
FeatureValueRequested?
Entertainment system, console-mounted1000Yes
Rear seat audio controls25No
DVD changer for entertainment system200No
Total Requested100082%
Total Not Requested22518%

Option Package Details
Audi A8 / S8 A8 L W12

Upholstered instrument panel, leather
FeatureValueRequested?
Upholstered instrument panel, leather1000Yes
Leather upholstery, extended coverage0No
Total Requested1000100%
Total Not Requested00%

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