BMW 7-Series BMW 7-Series 2013 Audi A8 Audi A8 2012

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BMW 7-Series vs. Audi A8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi A8 Invoice Comparison

Lowest Total Price: $140,975

Audi A8 A8 L W12   
Difference: $5,950

Lowest Total Invoice: $131,261

Audi A8 A8 L W12   
Difference: $4,054

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  Down Payment Interest Rate Term
Model Year20132012
Model7-SeriesA8
TrimAlpina B7A8 L W12
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $132,000 $133,500
Base Invoice $121,620 $124,157
Driver Assistance Package 1,900 3,000
Enhanced Active Cruise Control 2,400  
Night vision 2,600 2,300
LED headlights 1,900  
Entertainment system with dual headrest screens 2,200  
AWD 3,000  
Second-row 3-person bench   0
Driver Assistance Package 1,730 2,790
Enhanced Active Cruise Control 2,185  
Night vision 2,365 2,139
LED headlights 1,730  
Entertainment system with dual headrest screens 2,000  
AWD 2,760  
Second-row 3-person bench   0
Options (change) 14,000 5,300
Options (change) 12,770 4,929
Destination 925 875
Gas Tax 0 1,300
Total Price $146,925 $140,975
Total Invoice $135,315 $131,261

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Audi A8

Lowest Adjusted Price and Invoice: Audi A8 A8 L W12
TrueDelta Adjusted Price Difference: $6,000
TrueDelta Adjusted Invoice Difference: $4,101
Model Year20132012
Model7-SeriesA8
TrimAlpina B7A8 L W12
Body4dr Sedan, ext.4dr Sedan, ext.
Engine540hp V8500hp W12
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)16/24 MPG14/21 MPG
Audio (watts, speakers)600, 16630, 14
Tire (rear if not all the same)245/35-21265/40-20
Total Price$146,925$140,975
Adjustments for Features0-50
Feature-Adjusted Total Price$146,925$140,925
Total Invoice$135,315$131,261
Adjustments for Features0-47
Feature-Adjusted Total Invoice$135,315$131,214

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Features Comparison: BMW 7-Series vs. Audi A8

Model Year20132012
Model7-SeriesA8
TrimAlpina B7A8 L W12
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
Hands-free trunk or liftgate$100 
Remote app$25 
Brakes, Airbags, and Other Safety 
Animal detection, night$50 
Around view cameras$500 
Automatic braking, high-speed or partial$200 
Driver drowsiness monitor$150 
Full-size spare tire $225
Hill descent control$250 
Lane departure collision mitigation$50 
Rear side airbags $300
Rearview camera $200
Rollover sensor $50
Tires, run-flat$150 
Wide-view front camera$150 
Climate Control 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Exterior 
Laminated front side windows $200
Panoramic sunroof with venting rear panel $1500
Rear spoiler$200 
Sunroof$900 
Infotainment 
CD changer, remote$200 
Handwriting recognition $200
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
SMS text-to-speech reader$25 
Telematics service, such as OnStar$200 
Text dictation$50 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Analog clock $25
Auto-dimming headlights$200 
Compass$0 
Fog light, rear $100
Head-up display (HUD)$350 
Interior ambient lighting $150
Interior ambient lighting, configurable$150 
Seats and Interior Trim 
Ceramic controls$0 
Memory system, second row seats $150
Power 4-way lumbar adjuster, second row seats $225
Power recliner, second row seats $150
Power seat belt height adjusters, front row $25
Power thigh bolsters, driver seat $100
Power thigh bolsters, passenger seat $100
Upholstered instrument panel $300
Upholstered instrument panel, leather$1000 
Suspension, Wheels, and Tires 
Active stabilizer bars$500 
Active steering $1000
Air suspension, auto-leveling and height adjustable $1000
Rear air springs, auto-leveling$350 
Sport suspension (upgrade)$0 
Total Value of Features$9,175$9,225
Value of Feature Adjustments$0$50
Value of Feature Adjustments0-47

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Specifications Comparison: BMW 7-Series vs. Audi A8

Model Year20132012
Model7-SeriesA8
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase126.4 in122.9 in
Length205.3 in207.4 in
Width74.9 in76.7 in
Height58.7 in57.9 in
Curb Weight4,880 lb.4,773 lb.
Fuel Capacity21.7 gal.23.8 gal.
Row 1 Headroom40.8 in37.2 in
Row 1 Shoulder Room59.2 in59.1 in
Row 1 Legroom41.2 in41.4 in
Row 2 Headroom38.9 in39.1 in
Row 2 Shoulder Room57.6 in57.8 in
Row 2 Legroom44.3 in42.9 in
Cargo Volume17.7 ft313.2 ft3

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Option Package Details
BMW 7-Series Alpina B7

Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure collision mitigation50No
Total Requested40044%
Total Not Requested50056%
Enhanced Active Cruise Control
FeatureValueRequested?
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed200No
Forward collision alert200Yes
Total Requested110085%
Total Not Requested20015%

Option Package Details
Audi A8 A8 L W12

Night vision
FeatureValueRequested?
Night vision1750Yes
Pedestrian detection, night50Yes
Total Requested1800100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Lane departure warning system200Yes
Adaptive cruise control, all-speed700Yes
Blind spot warning system200Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Total Requested1500100%
Total Not Requested00%

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