BMW 7-Series BMW 7-Series 2018 Audi R8 Audi R8 2012

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BMW 7-Series vs. Audi R8 Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 7-Series vs. Audi R8 Invoice Comparison

Lowest Total Price: $85,595

BMW 7-Series 740i   
Difference: $48,980

Lowest Total Invoice: $80,340

BMW 7-Series 740i   
Difference: $45,112

Calculate Payments

  Down Payment Interest Rate Term
Model Year2018201820182018201820122012
Model7-Series7-Series7-Series7-Series7-SeriesR8R8
Trim740i740e iPerformance750iM760iAlpina B74.25.2
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.2dr Coupe2dr Coupe
Base Price $83,100 $90,700 $96,400 $156,700 $138,800 $114,200 $149,000
Base Invoice $77,965 $85,030 $90,330 $146,410 $129,765 $106,206 $138,570
Upgraded leather upholstery 1,500 1,500          
Multicontour seats 0 0          
Executive Package     3,200        
Synthetic suede headliner       0 1,400 1,300 1,300
Dark-colored headliner (optional)       0 0    
Navigation system           2,100  
Convenience Package           2,100  
iPod integration           100 0
Metallic paint (extra cost)           650 650
LED headlights           3,500  
Illuminated door sill trim plates           875 875
Upholstered instrument panel, leather           5,500 3,500
Upgraded leather upholstery 1,380 1,380          
Multicontour seats 0 0          
Executive Package     2,945        
Synthetic suede headliner       0 1,290 1,209 1,209
Dark-colored headliner (optional)       0 0    
Navigation system           1,953  
Convenience Package           1,953  
iPod integration           93 0
Metallic paint (extra cost)           605 605
LED headlights           3,255  
Illuminated door sill trim plates           813 813
Upholstered instrument panel, leather           5,115 3,255
Options (change) 1,500 1,500 3,200 0 1,400 16,125 6,325
Options (change) 1,380 1,380 2,945 0 1,290 14,996 5,882
Destination 995 995 995 995 995 1,250 1,250
Gas Tax 0 -4,668 0 1,700 0 3,000 3,000
Total Price $85,595 $88,527 $100,595 $159,395 $141,195 $134,575 $159,575
Total Invoice $80,340 $82,737 $94,270 $149,105 $132,050 $125,452 $148,702

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: BMW 7-Series vs. Audi R8

Lowest Adjusted Price and Invoice: BMW 7-Series 740i
TrueDelta Adjusted Price Difference: $56,215
TrueDelta Adjusted Invoice Difference: $51,903
Model Year2018201820182018201820122012
Model7-Series7-Series7-Series7-Series7-SeriesR8R8
Trim740i740e iPerformance750iM760iAlpina B74.25.2
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.2dr Coupe2dr Coupe
Engine320hp I6255hp I4 PiH445hp V8601hp V12600hp V8430hp V8525hp V10
TransmissionT8T8T8T8T8M6M6
DrivetrainRWDAWDRWDAWDAWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)600, 16600, 16600, 16600, 16600, 16140, 7465, 12
Tire (rear if not all the same)245/50-18245/50-18245/45-19245/40-20255/40-20235/35-19235/35-19
Total Price$85,595$88,527$100,595$159,395$141,195$134,575$159,575
Adjustments for Features-7,235-9,135-8,310-18,685-14,9100-250
Feature-Adjusted Total Price$78,360$79,392$92,285$140,710$126,285$134,575$159,325
Cost Above Minimum$0$1,032$13,925$62,350$47,925$0$24,750
Total Invoice$80,340$82,737$94,270$149,105$132,050$125,452$148,702
Adjustments for Features-6,791-8,538-7,788-17,479-13,9440-233
Feature-Adjusted Total Invoice$73,549$74,199$86,482$131,626$118,106$125,452$148,469
Cost Above Minimum$0$650$12,933$58,077$44,557$0$23,017

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Features Comparison: BMW 7-Series vs. Audi R8

Model Year2018201820182018201820122012
Model7-Series7-Series7-Series7-Series7-SeriesR8R8
Trim740i740e iPerformance750iM760iAlpina B74.25.2
Body4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.2dr Coupe2dr Coupe
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300  
6-speed manual     $150$150
RWD$0 $0    
AWD $1700 $1700$1700$1700$1700
Accessories 
Display key$50$50$50$50$50  
Hands-free trunk or liftgate$100$100$100$100$100  
Heated steering wheel   $100$100  
Power door closers$300$300$300$300$300  
Power rear side windows$200$200$200$200$200  
Power trunk closer$350$350$350$350$350  
Proximity key$250$250$250$250$250  
Remote app$25$25$25$25$25  
Remote climate control $25     
Remote window/roof operation$15$15$15$15$15  
Semi-automated parking system   $500   
Sunshade, rear, power$225$225$225$225$225  
Sunshades, second row, power  $225$225$225  
Tilt/telescoping steering wheel, manual     $250$250
Tilt/telescoping steering wheel, power$350$350$350$350$350  
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0$0$0$0  
Around view cameras   $500   
Automatic braking, low-speed   $200   
Blind spot warning system   $200   
Brake- or yaw-sensor-initiated collision preparation system$0$0$0$0$0  
Cross-traffic warning, rear   $100   
Driver drowsiness monitor$150$150$150$150$150  
Forward collision warning   $200   
Hill descent control $250 $250$250  
Lane departure warning   $200   
Pedestrian detection   $50   
Rearview camera$200$200$200 $200$200$200
Rollover sensor$50$50$50$50$50  
Side curtain airbags$350$350$350$350$350  
Tires, run-flat$150$150$150$150   
Wide-view front camera   $150   
Cargo Management 
Air-conditioned storage compartment$50$50$50$50$50  
Cargo net     $40$40
Rear seat pass-through$100$100$100$100$100  
Ski sack   $50$50  
Climate Control 
Automatic air recirculation$100$100$100$100$100  
Dual-zone climate control$125$125$125$125$125  
Electric A/C (optional) $0     
Electric heater (optional) $0     
Heated windshield washer nozzles$15$15$15$15$15  
Rear air vents with automatic controls$250$250$250$250$250  
Rear dual-zone climate control$125$125$125$125$125  
Residual heat$50$50$50$50$50  
Wiper de-icer$25$25$25$25$25  
Engine / Motor 
3.6 kW onboard charger $0     
9 kWh battery pack $0     
Automatic start / stop$150$150$150$150$150  
Dual-mode exhaust, switchable   $500   
Mid-engine configuration     $0$0
Raised top speed limiter   $0$0  
Regenerative braking$0      
Exterior 
Active grille shutters$0$0$0$0$0  
Bright-finished fuel door     $100$100
Laminated front side windows   $200   
Laminated rear side windows   $100   
Painted brake calipers (optional)   $0$0  
Panoramic sunroof$1200$1200$1200$1200$1200  
Rear spoiler   $200$200  
Retractable rear spoiler     $400$400
Infotainment 
4G LTE connectivity$0$0$0$0$0  
App support$0$0$0$0$0  
Apple CarPlay support   $100   
Aux input$50$50$50$50$50  
Bluetooth audio streaming$25$25$25$25$25  
Concierge Services - 3 year subscription$150$150$150$150$150  
DVD-compatible player$0$0$0$0$0  
Gesture control system$100$100$100$100$100  
Handwriting recognition$200$200$200$200$200  
HD radio$50$50$50$50$50  
In-vehicle Internet$150$150$150$150$150  
iPod integration     $100$100
Media drive$15$15$15$15$15  
Navigation map updates, three years$0$0$0$0$0  
S Voice support$0$0$0$0$0  
Satellite radio     $200$200
Satellite radio - one year subscription$250$250$250$250$250  
SD Card slot     $25$25
Siri Eyes Free support$0$0$0 $0  
SMS text-to-speech reader$25$25$25$25$25  
Surround sound$250$250$250$250$250 $250
Telematics service, such as OnStar$200$200$200$200$200  
Text dictation$50$50$50$50$50  
Traffic + travel information$25$25$25$25$25  
Traffic information     $25$25
USB port$25$25$25$25$25  
Voice control for external devices$0$0$0$0$0  
Voice recorder$0$0$0$0$0  
Wi-Fi hotspot$50$50$50$50$50  
Wireless charging station$75$75$75$75$75  
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200$200$200  
Auto-dimming passenger-side mirror     $75$75
Cornering lights$50$50$50$50$50  
Fog lights$125$125$125 $125  
Head-up display (HUD)  $350$350$350  
Illuminated vanity mirrors, rear seat$100$100$100$100$100  
Illuminated visor mirror, driver$50$50$50$50$50  
Illuminated visor mirror, passenger$50$50$50$50$50  
Interior ambient lighting     $150$150
Interior ambient lighting, configurable$150$150$150$150$150  
Large color reconfigurable instrument cluster display$250$250$250$250$250  
Large energy flow and fuel economy display $25     
Mirror tilt-down in reverse$25$25$25$25$25  
Power-folding mirrors$50$50$50$50$50  
Steering-linked headlights$150$150$150$150$150  
Visor mirror, driver     $10$10
Visor mirror, passenger     $10$10
Seats and Interior Trim 
Center armrest(s), second row$50$50$50$50$50  
Ceramic controls  $0$0$0  
Cooled or ventilated front seats  $300$300$300  
Cooled or ventilated second row seats   $200   
Door sill trim plates$100$100$100    
Heated second row seats   $200$200  
Illuminated door sill trim plates   $200$200$200$200
Massage, driver seat  $100$100$100  
Massage, passenger seat  $100$100$100  
Memory system, driver seat$200$200$200$200$200  
Memory system, passenger seat$150$150$150$150$150  
Metal pedals     $75$75
No leather in second row     $-300$-300
Power 4-way lumbar adjuster, second row seats   $225   
Power headrest height adjuster, driver seat$50$50$50$50$50  
Power headrest height adjuster, passenger seat$50$50$50$50$50  
Power headrest height adjuster, second row seats   $75   
Power recliner, second row seats   $150   
Power seatback bolsters, driver seat$100$100$100$100$100  
Power seatback bolsters, passenger seat$100$100$100$100$100  
Power thigh support length adjuster, driver seat$100$100$100$100$100  
Power thigh support length adjuster, passenger seat$100$100$100$100$100  
Power tilt adjuster, second row seats   $150   
Power upper seatback recliner, driver seat$100$100$100$100$100  
Power upper seatback recliner, passenger seat$100$100$100$100$100  
Power upper seatback recliner, second row seats   $150   
Synthetic suede headliner   $650$650$650$650
Wood trim$300$300$300$300$300  
Suspension, Wheels, and Tires 
Active stabilizer bars   $500$500  
Active steering   $1000$1000  
Camera-linked adaptive suspension   $500$500  
Electronic systems calibration selector$200$200$200$200$200  
Rear air springs, auto-leveling$350$350$350$350$350  
Rear wheel steering   $1500$1500  
Sport suspension (upgrade)   $0$0  
Transmission 
Launch control$100 $100$100$100$100$100
Steering-wheel-mounted transmission controls$100$100$100$100$100  
Total Value of Features$11,395$13,295$12,470$22,845$19,070$4,160$4,410
Value of Feature Adjustments$7,235$9,135$8,310$18,685$14,910$0$250
Value of Feature Adjustments-6,791-8,538-7,788-17,479-13,9440-233

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Specifications Comparison: BMW 7-Series vs. Audi R8

Model Year20182012
Model7-SeriesR8
Body4dr Sedan, ext.2dr Coupe
Wheelbase126.4 in104.3 in
Length206.6 in174.5 in
Width74.8 in75.0 in
Height58.2 in49.3 in
Curb Weight4,226 lb.3,606 lb.
Fuel Capacity20.6 gal.23.8 gal.
Row 1 Headroom39.9 in38.0 in
Row 1 Shoulder Room61.2 in54.4 in
Row 1 Legroom41.4 in41.1 in
Row 2 Headroom38.9 in0.0 in
Row 2 Shoulder Room61.0 in0.0 in
Row 2 Legroom44.4 in0.0 in
Cargo Volume18.2 ft33.5 ft3

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Option Package Details
BMW 7-Series 740i

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100No
Total Requested00%
Total Not Requested850100%

Option Package Details
BMW 7-Series 740e iPerformance

Multicontour seats
FeatureValueRequested?
Power thigh support length adjuster, driver seat100No
Power seatback bolsters, driver seat100No
Power upper seatback recliner, driver seat100No
Power thigh support length adjuster, passenger seat100No
Power seatback bolsters, passenger seat100No
Power upper seatback recliner, passenger seat100No
Memory system, passenger seat150No
Front sport buckets100No
Total Requested00%
Total Not Requested850100%

Option Package Details
BMW 7-Series 750i

Executive Package
FeatureValueRequested?
Massage, driver seat100No
Massage, passenger seat100No
Cooled or ventilated front seats300No
Sunshades, second row, power225No
Upholstered instrument panel, leather700Yes
Ceramic controls0No
Total Requested70049%
Total Not Requested72551%

Option Package Details
Audi R8 4.2

Upholstered instrument panel, leather
FeatureValueRequested?
Upholstered instrument panel, leather700Yes
Upgraded leather upholstery0No
Leather upholstery, extended coverage0No
Upholstered door panels, leather250Yes
Total Requested950100%
Total Not Requested00%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Convenience Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Auto-dimming driver-side mirror75Yes
Cargo net40No
Auto-dimming passenger-side mirror75No
Hill start assist75No
Total Requested67578%
Total Not Requested19022%

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