2010 BMW 7-Series BMW 7-Series 2010 2018 BMW 7-Series BMW 7-Series 2018

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2010 BMW 7-Series vs. 2018 BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

2010 BMW 7-Series vs. 2018 BMW 7-Series Invoice Comparison

Lowest Total Price: $147,125

2010 BMW 7-Series 760Li   
Difference: $6,570

Lowest Total Invoice: $135,610

2010 BMW 7-Series 760Li   
Difference: $7,945

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102018
Model7-Series7-Series
Trim760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Base Price $137,000 $138,800
Base Invoice $126,220 $129,765
Adaptive cruise control, all-speed 2,400  
Entertainment system with dual headrest screens 2,200 2,700
Night vision 2,600 2,300
Smartphone integration 150  
Massage, second row seats 200  
Driver Assistance Plus II   1,700
Driver Assistance Plus   1,900
Luxury Seating Package with Cold Weather   3,900
Synthetic suede headliner   1,400
Dark-colored headliner (optional)   0
Adaptive cruise control, all-speed 2,135  
Entertainment system with dual headrest screens 2,000 2,485
Night vision 2,365 2,115
Smartphone integration 135  
Massage, second row seats 180  
Driver Assistance Plus II   1,565
Driver Assistance Plus   1,750
Luxury Seating Package with Cold Weather   3,590
Synthetic suede headliner   1,290
Dark-colored headliner (optional)   0
Options (change) 7,550 13,900
Options (change) 6,815 12,795
Destination 875 995
Gas Tax 1,700 0
Total Price $147,125 $153,695
Total Invoice $135,610 $143,555

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TrueDelta Value Comparison: 2010 BMW 7-Series vs. 2018 BMW 7-Series

Lowest Adjusted Price: 2018 BMW 7-Series Alpina B7
Lowest Adjusted Invoice: 2010 BMW 7-Series 760Li
TrueDelta Adjusted Price Difference: $555
TrueDelta Adjusted Invoice Difference: $1,290
Model Year20102018
Model7-Series7-Series
Trim760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Engine535hp V12600hp V8
TransmissionT8T8
DrivetrainRWDAWD
EPA Fuel Economy (city/highway)13/19 MPG16/25 MPG
Audio (watts, speakers)600, 16600, 16
Tire (rear if not all the same)245/45-19255/40-20
Total Price$147,125$153,695
Adjustments for Features0-7,125
Feature-Adjusted Total Price$147,125$146,570
Total Invoice$135,610$143,555
Adjustments for Features0-6,655
Feature-Adjusted Total Invoice$135,610$136,900

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Features Comparison: 2010 BMW 7-Series vs. 2018 BMW 7-Series

Model Year20102018
Model7-Series7-Series
Trim760LiAlpina B7
Body4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
RWD$0 
AWD $1700
Accessories 
Adaptive cruise control, all-speed$850 
Adaptive cruise control, all-speed, road sign aware $1000
Display key $50
Hands-free trunk or liftgate $100
Low-speed semi-autonomous driving $100
Remote app $25
Semi-automated parking system $500
Brakes, Airbags, and Other Safety 
Animal detection, night $50
Automatic braking, high-speed or partial $200
Automatic braking, low-speed $200
Cross-traffic warning, rear $100
Driver drowsiness monitor $150
Hill descent control $250
Lane keeping assist $400
Pedestrian detection $50
Rollover sensor $50
Side collision intervention $200
Tires, run-flat$150 
Wide-view front camera $150
Engine / Motor 
Automatic start / stop $150
Raised top speed limiter $0
Regenerative braking$0 
Exterior 
Active grille shutters $0
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Rear spoiler $200
Sunroof$900 
Infotainment 
4G LTE connectivity $0
App support $0
Bluetooth audio streaming $25
CD changer, remote$200 
Concierge Services - 3 year subscription $150
Gesture control system $100
Handwriting recognition $200
In-vehicle Internet $150
Navigation map updates, three years $0
S Voice support $0
Siri Eyes Free support $0
SMS text-to-speech reader $25
Text dictation $50
Traffic + travel information $25
Traffic information$25 
Voice control for external devices $0
Voice recorder $0
Wi-Fi hotspot $50
Wireless charging station $75
Instruments, Lights, and Mirrors 
Auto-dimming passenger-side mirror$75 
Interior ambient lighting$150 
Interior ambient lighting, configurable $150
Large color reconfigurable instrument cluster display $250
LED headlights $1000
Xenon HID headlights$500 
Seats and Interior Trim 
Door sill trim plates$100 
Heated front row armrests $100
Heated second row armrests $100
Illuminated door sill trim plates $200
Suspension, Wheels, and Tires 
Camera-linked adaptive suspension $500
Sport suspension (upgrade) $0
Transmission 
Launch control $100
Total Value of Features$4,250$11,375
Value of Feature Adjustments$0$7,125
Value of Feature Adjustments0-6,655

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Specifications Comparison: 2010 BMW 7-Series vs. 2018 BMW 7-Series

Model Year20102018
Model7-Series7-Series
Body4dr Sedan, ext.4dr Sedan, ext.
Wheelbase126.4 in126.4 in
Length205.3 in206.6 in
Width74.9 in74.8 in
Height58.7 in58.2 in
Curb Weight5,026 lb.4,755 lb.
Fuel Capacity21.7 gal.20.6 gal.
Row 1 Headroom40.8 in39.9 in
Row 1 Shoulder Room59.2 in61.2 in
Row 1 Legroom41.2 in41.4 in
Row 2 Headroom38.9 in38.9 in
Row 2 Shoulder Room57.6 in61.0 in
Row 2 Legroom44.3 in44.4 in
Cargo Volume17.7 ft318.2 ft3

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Option Package Details
2018 BMW 7-Series Alpina B7

Entertainment system with dual headrest screens
FeatureValueRequested?
Entertainment system with dual headrest screens1200Yes
Rear seat audio controls25Yes
Total Requested1225100%
Total Not Requested00%
Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50Yes
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested185097%
Total Not Requested503%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300Yes
Wide-view front camera150No
Speed limit information0No
Lane departure warning200Yes
Automatic braking, low-speed200No
Forward collision warning200Yes
Pedestrian detection50No
Total Requested90047%
Total Not Requested100053%
Luxury Seating Package with Cold Weather
FeatureValueRequested?
Massage, second row seats150Yes
Heated second row armrests100No
Heated front row armrests100No
Cooled or ventilated second row seats200Yes
Power recliner, second row seats150Yes
Power 4-way lumbar adjuster, second row seats225Yes
Power headrest height adjuster, second row seats75Yes
Power tilt adjuster, second row seats150Yes
Power upper seatback recliner, second row seats150Yes
Total Requested110085%
Total Not Requested20015%

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