$1500 cash back and 0% for 60 months. Saved over $4700 in finance charges. None of the competitors we tried Nissan Murano, Hyundai Santa Fe had finance incentives.
Both the Nissan Murano and Hyunda Santa Fe had slight drivetrain vibration in the AWD models. Ford Edge AWD was smooth with no vibration and we tried more than one of each.
Quiet cabin ride compared to the vehicle driven prior a 2006 Ford escape. In all fairness Nissan and Hyundai were quiet except for the slight vibration.
Past experience with Ford.
The same red my wife had with 2006 escape.