Ford Taurus Ford Taurus 2010 Ford Fiesta Ford Fiesta 2012

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Ford Taurus vs. Ford Fiesta Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Ford Fiesta Invoice Comparison

Lowest Total Price: $20,950

Ford Fiesta SEL   
Difference: $10,865

Lowest Total Invoice: $19,873

Ford Fiesta SEL   
Difference: $9,405

Calculate Payments

  Down Payment Interest Rate Term
Model Year2010201020102012
ModelTaurusTaurusTaurusFiesta
TrimSELLimitedSHOSEL
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $27,370 $31,770 $37,770 $16,600
Base Invoice $25,303 $29,263 $34,663 $15,984
Leather seating surfaces 1,395     825
Cargo organizer 160 160 160 115
All-weather floor mats 75 75 75 150
Remote start 395 395 395 395
Sunroof 895 895   745
Package 201B 700      
Package 301B   1,000    
Package 401B     2,000  
Upgrade Package       820
Keyless entry keypad       95
Illuminated door sill trim plates       410
Leather seating surfaces 1,214     718
Cargo organizer 139 139 139 100
All-weather floor mats 65 65 65 131
Remote start 344 344 344 344
Sunroof 779 779   648
Package 201B 609      
Package 301B   870    
Package 401B     1,740  
Upgrade Package       714
Keyless entry keypad       83
Illuminated door sill trim plates       356
Options (change) 3,620 2,525 2,630 3,555
Options (change) 3,150 2,197 2,288 3,094
Destination 825 825 825 795
Total Price $31,815 $35,120 $41,225 $20,950
Total Invoice $29,278 $32,285 $37,776 $19,873

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Ford Fiesta dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Ford Fiesta

Lowest Adjusted Price and Invoice: Ford Fiesta SEL
TrueDelta Adjusted Price Difference: $8,810
TrueDelta Adjusted Invoice Difference: $7,514
Model Year2010201020102012
ModelTaurusTaurusTaurusFiesta
TrimSELLimitedSHOSEL
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine263hp V6263hp V6365hp V6120hp I4
TransmissionT6T6T6M5
DrivetrainFWDFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 7390, 1280, 6
Tire (rear if not all the same)235/55-18255/45-19255/45-19195/50-16
Total Price$31,815$35,120$41,225$20,950
Adjustments for Features-2,055-4,020-6,3950
Feature-Adjusted Total Price$29,760$31,100$34,830$20,950
Cost Above Minimum$0$1,340$5,070$0
Total Invoice$29,278$32,285$37,776$19,873
Adjustments for Features-1,891-3,695-5,8600
Feature-Adjusted Total Invoice$27,387$28,590$31,916$19,873
Cost Above Minimum$0$1,203$4,529$0

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Features Comparison: Ford Taurus vs. Ford Fiesta

Model Year2010201020102012
ModelTaurusTaurusTaurusFiesta
TrimSELLimitedSHOSEL
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100 
5-speed manual   $0
FWD$0$0 $0
AWD  $1700 
Accessories 
Proximity key  $250$250
Sunshade, rear, power $225  
Universal garage door opener $100$100 
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150$150 
Brake assist$50$50$50 
Knee airbag, driver   $75
Obstacle detection, rear$250$250$250 
Rearview camera $200$200 
Safety key$5$5$5 
Cargo Management 
Cargo net $40$40$40
Cargo tray   $40
Overhead sunglass holder$25$25$25 
Climate Control 
Automatic climate control, front$200$200$200 
Dual-zone climate control$125$125$125 
Interior air filter$0$0$0 
Rear air vents$100$100$100 
Exterior 
Bright-finished exhaust tip(s)$25$25$25 
Rear spoiler  $200$200
Infotainment 
CD changer, in-dash $325$325 
CD player$125  $125
Navigation, turn-by-turn   $25
Surround sound  $250 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75 
Automatic headlights$125$125$125 
Compass$0$0$0 
Illuminated visor mirror, driver$50$50$50 
Illuminated visor mirror, passenger$50$50$50 
Interior ambient lighting $150$150$150
Spotter mirror(s)   $50
Turn signals on or near mirrors   $25
Visor mirror, driver   $10
Visor mirror, passenger   $10
Xenon HID headlights  $500 
Seats and Interior Trim 
Center armrest(s), front row$75$75$75 
Center armrest(s), second row$50$50$50 
Cooled or ventilated front seats $300$300 
Door sill trim plates $100$100 
Floor mats, second row (optional)   $0
Heated second row seats $200  
Illuminated door sill trim plates   $200
Leather-wrapped steering wheel$150 $150$150
Manual height adjuster, driver seat   $50
Manual lumbar adjuster, driver seat$50   
Manual lumbar adjuster, passenger seat$50   
Memory system, driver seat $200$200 
Metal pedals  $75 
Power fore-aft adjuster, driver seat$100$100$100 
Power fore-aft adjuster, passenger seat$100   
Power height adjuster, driver seat$100$100$100 
Power height adjuster, passenger seat$100   
Power lumbar adjuster, driver seat $100$100 
Power lumbar adjuster, passenger seat $100$100 
Power recliner, driver seat $100$100 
Power recliner, passenger seat $100$100 
Power tilt adjuster, driver seat$100$100$100 
Power tilt adjuster, passenger seat$100   
Synthetic suede inserts in leather seating surfaces  $0 
Wood/leather-wrapped steering wheel $150  
Suspension, Wheels, and Tires 
Alloy wheels$350 $350$350
Chrome-clad alloy wheels $600  
Sport suspension (upgrade)  $0 
Transmission 
Steering-wheel-mounted transmission controls$100$100$100 
Total Value of Features$3,805$5,770$8,145$1,750
Value of Feature Adjustments$2,055$4,020$6,395$0
Value of Feature Adjustments-1,891-3,695-5,8600

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Specifications Comparison: Ford Taurus vs. Ford Fiesta

Model Year20102012
ModelTaurusFiesta
Body4dr Sedan4dr Sedan
Wheelbase112.9 in98.0 in
Length202.9 in173.6 in
Width76.2 in66.8 in
Height60.7 in58.0 in
Curb Weight4,016 lb.2,579 lb.
Fuel Capacity20.0 gal.11.9 gal.
Row 1 Headroom39.0 in39.1 in
Row 1 Shoulder Room57.9 in52.7 in
Row 1 Hip Room56.3 in50.6 in
Row 1 Legroom41.9 in42.2 in
Row 2 Headroom37.8 in37.1 in
Row 2 Shoulder Room56.9 in49.0 in
Row 2 Hip Room55.8 in49.2 in
Row 2 Legroom38.1 in31.2 in
Cargo Volume20.1 ft312.8 ft3

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Option Package Details
Ford Taurus SEL

Leather seating surfaces
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, passenger seat100No
Manual lumbar adjuster, passenger seat50No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Total Requested110076%
Total Not Requested35024%
Package 201B
FeatureValueRequested?
Obstacle detection, rear250No
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
Voice control for audio system25Yes
Bluetooth cell phone link100Yes
Voice control for external devices0Yes
SMS text-to-speech reader25Yes
Traffic + travel information25Yes
USB port25Yes
Total Requested25050%
Total Not Requested25050%

Option Package Details
Ford Taurus Limited

Package 301B
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Sunshade, rear, power225No
Total Requested20022%
Total Not Requested72578%

Option Package Details
Ford Taurus SHO

Package 401B
FeatureValueRequested?
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested110055%
Total Not Requested90045%

Option Package Details
Ford Fiesta SEL

Cargo organizer
FeatureValueRequested?
Cargo organizer100Yes
Cargo net40Yes
Total Requested140100%
Total Not Requested00%
All-weather floor mats
FeatureValueRequested?
All-weather floor mats75Yes
Cargo tray40No
Total Requested7565%
Total Not Requested4035%
Upgrade Package
FeatureValueRequested?
Heated front seats200Yes
Alarm100No
Additional chrome trim0No
Proximity key250Yes
Total Requested45082%
Total Not Requested10018%

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