Ford Taurus Ford Taurus 2010 Kia Rio Kia Rio 2014

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Ford Taurus vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Kia Rio Invoice Comparison

Lowest Total Price: $21,315

Kia Rio SX   
Difference: $16,425

Lowest Total Invoice: $20,326

Kia Rio SX   
Difference: $14,239

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102014
ModelTaurusTaurusRio
TrimLimitedSHOSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $31,770 $37,770 $17,900
Base Invoice $29,263 $34,663 $17,088
Navigation system 1,750 1,750  
Sunroof 895    
Package 303B 2,500    
Package 401B   2,000  
Premium Package     2,500
Floor mats     115
Navigation system 1,523 1,523  
Sunroof 779    
Package 303B 2,175    
Package 401B   1,740  
Premium Package     2,345
Floor mats     93
Options (change) 5,145 3,750 2,615
Options (change) 4,477 3,263 2,438
Destination 825 825 800
Total Price $37,740 $42,345 $21,315
Total Invoice $34,565 $38,751 $20,326

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $12,190
TrueDelta Adjusted Invoice Difference: $10,360
Model Year201020102014
ModelTaurusTaurusRio
TrimLimitedSHOSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine263hp V6365hp V6138hp I4
TransmissionT6T6T6
DrivetrainFWDAWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)390, 12390, 12?, 6
Tire (rear if not all the same)255/45-19255/45-19205/45-17
Total Price$37,740$42,345$21,315
Adjustments for Features-4,235-5,3100
Feature-Adjusted Total Price$33,505$37,035$21,315
Cost Above Minimum$0$3,530$0
Total Invoice$34,565$38,751$20,326
Adjustments for Features-3,879-4,8590
Feature-Adjusted Total Invoice$30,686$33,892$20,326
Cost Above Minimum$0$3,206$0

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Features Comparison: Ford Taurus vs. Kia Rio

Model Year201020102014
ModelTaurusTaurusRio
TrimLimitedSHOSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0 $0
AWD $1700 
Accessories 
Keyless entry keypad$50$50 
Power-adjustable pedals$125  
Sunshade, rear, power$225  
Universal garage door opener$100$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Blind spot warning system$200  
Cross-traffic warning, rear$100  
Obstacle detection, rear$250$250 
Rollover sensor$50$50 
Safety key$5$5 
Temporary spare tire$150$150 
Cargo Management 
Cargo net$40$40 
Overhead sunglass holder$25$25 
Climate Control 
Automatic climate control, front$200$200 
Dual-zone climate control$125$125 
Interior air filter$0$0 
Rain-sensing wipers$175  
Rear air vents$100$100 
Variable intermittent wipers $75$75
Exterior 
Rear spoiler $200 
Infotainment 
App support  $0
DVD-compatible player$0$0 
Media drive$15$15 
SMS text-to-speech reader$25$25 
Surround sound$250$250 
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming headlights$200  
Auto-dimming rearview mirror$150$150 
Compass$0$0 
Fog lights  $125
Interior ambient lighting$150$150 
Outside temperature display$50$50 
Power-folding mirrors  $50
Turn signals on or near mirrors  $25
Xenon HID headlights $500 
Seats and Interior Trim 
Center armrest(s), second row$50$50 
Cooled or ventilated front seats$300$300 
Door sill trim plates$100$100 
Heated second row seats$200  
Leather-wrapped steering wheel $150$150
Manual height adjuster, driver seat  $50
Memory system, driver seat$200$200 
Metal pedals $75$75
Power fore-aft adjuster, driver seat$100$100 
Power height adjuster, driver seat$100$100 
Power lumbar adjuster, driver seat$100$100 
Power lumbar adjuster, passenger seat$100$100 
Power recliner, driver seat$100$100 
Power recliner, passenger seat$100$100 
Power tilt adjuster, driver seat$100$100 
Soft-touch instrument panel (optional)  $0
Synthetic suede inserts in leather seating surfaces $0 
Wood/leather-wrapped steering wheel$150  
Suspension, Wheels, and Tires 
Alloy wheels $350$350
Chrome-clad alloy wheels$600  
Sport suspension (upgrade) $0$0
Total Value of Features$6,260$7,335$2,025
Value of Feature Adjustments$4,235$5,310$0
Value of Feature Adjustments-3,879-4,8590

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Specifications Comparison: Ford Taurus vs. Kia Rio

Model Year20102014
ModelTaurusRio
Body4dr Sedan4dr Sedan
Wheelbase112.9 in101.2 in
Length202.9 in171.9 in
Width76.2 in67.7 in
Height60.7 in57.3 in
Curb Weight4,016 lb.2,404 lb.
Fuel Capacity20.0 gal.11.4 gal.
Row 1 Headroom39.0 in40.0 in
Row 1 Shoulder Room57.9 in53.1 in
Row 1 Hip Room56.3 in52.1 in
Row 1 Legroom41.9 in43.8 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room56.9 in52.1 in
Row 2 Hip Room55.8 in51.2 in
Row 2 Legroom38.1 in31.1 in
Cargo Volume20.1 ft313.7 ft3

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Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%
Package 303B
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Sunshade, rear, power225No
Rain-sensing wipers100No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200No
Proximity key250Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested45017%
Total Not Requested212583%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%
Package 401B
FeatureValueRequested?
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested110055%
Total Not Requested90045%

Option Package Details
Kia Rio SX

Premium Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Heated front seats200Yes
Sunroof900Yes
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested2975100%
Total Not Requested00%

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