Hyundai Ioniq Hyundai Ioniq 2020 Kia Soul Kia Soul 2010

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Hyundai Ioniq vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Hyundai Ioniq vs. Kia Soul Invoice Comparison

Lowest Total Price: $18,840

Kia Soul +   
Difference: $10,687

Calculate Payments

  Down Payment Interest Rate Term
Model Year2020202020202010
ModelIoniqIoniqIoniqSoul
TrimHybrid LimitedPlug-in Hybrid LimitedEV Limited+
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $31,200 $32,950 $38,615 $15,195
Floor mats 125 125 125  
Special Edition Package       2,150
Sunroof       800
Floor mats 100 100 100  
Special Edition Package       1,695
Sunroof       700
Options (change) 125 125 125 2,950
Options (change) 100 100 100 2,395
Destination 995 995 995 695
Gas Tax 0 -4,543 -7,500 0
Total Price $32,320 $29,527 $32,235 $18,840

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Hyundai Ioniq dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Hyundai Ioniq vs. Kia Soul

Lowest Adjusted Price: Kia Soul +
Lowest Adjusted Invoice: Hyundai Ioniq EV Limited
TrueDelta Adjusted Price Difference: $4,315
TrueDelta Adjusted Invoice Difference: $22,281
Model Year2020202020202010
ModelIoniqIoniqIoniqSoul
TrimHybrid LimitedPlug-in Hybrid LimitedEV Limited+
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine104hp I4 H104hp I4 PiH134hp E142hp I4
TransmissionS6S6A1M5
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 8?, 6
Tire (rear if not all the same)225/45-17205/55-16205/55-16225/45-18
Total Price$32,320$29,527$32,235$18,840
Adjustments for Features-4,505-4,080-9,0800
Feature-Adjusted Total Price$27,815$25,447$23,155$18,840
Cost Above Minimum$4,660$2,292$0$0

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Features Comparison: Hyundai Ioniq vs. Kia Soul

Model Year2020202020202010
ModelIoniqIoniqIoniqSoul
TrimHybrid LimitedPlug-in Hybrid LimitedEV Limited+
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed automated manual$1100$1100  
1-speed automatic  $800 
5-speed manual   $0
FWD$0$0$0$0
Accessories 
Adaptive cruise control, all-speed  $850 
Cruise control   $150
Proximity key$250$250$250 
Remote app$25 $25 
Tilt steering wheel, manual   $150
Tilt/telescoping steering wheel, manual$250$250$250 
Universal garage door opener$100$100$100 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats   $0
Automatic braking, high-speed or partial  $200 
Automatic braking, low-speed  $200 
Blind spot warning system$200$200$200 
Brake assist$50$50$50 
Cross-traffic warning, rear$100$100$100 
Forward collision warning  $200 
Knee airbag, driver$75$75$75 
Lane departure prevention, steering-based  $200 
Lane departure warning  $200 
Pedestrian detection  $50 
Rearview camera$200$200$200 
Temporary spare tire   $150
Vehicle health reports$0 $0 
Cargo Management 
Cargo cover $75$75 
Overhead sunglass holder$25$25$25 
Climate Control 
Automatic climate control, front$200$200$200 
Dual-zone climate control$125$125$125 
Intermittent wipers   $0
Ionizing air filtration$50$50$50 
Rear air vents $100$100 
Rear wiper   $175
Variable intermittent wipers$75$75$75 
Engine / Motor 
28 kWh battery pack  $0 
3.3 kW onboard charger $0  
6.6 kW onboard charger  $500 
9 kWh battery pack $0  
Automatic start / stop$150$150  
DC quick-charging capability  $750 
Regeneration paddles  $100 
Exterior 
Active grille shutters$0$0  
Bodyside graphics   $0
Bodyside moldings   $75
Deep-tinted rear windows   $275
Sunroof$900 $900$900
Infotainment 
Android Auto support$100$100$100 
Apple CarPlay support$100$100$100 
Bluetooth audio streaming$25$25$25 
CD player   $125
HD radio$50$50$50 
MP3-compatible player   $50
Navigation system  $600 
Telematics service, such as OnStar, with navigation$225 $225 
Traffic information  $25 
Voice control for nav and audio  $100 
Wireless charging station  $75 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150$150 
Automatic headlights$125$125$125 
Automatic-off headlights   $25
Compass$0$0$0 
Detailed driving style feedback$100$100$100 
Digital instruments$0$0$0 
Fog lights   $125
Heated mirrors$25$25$25 
Illuminated visor mirror, driver$50$50$50 
Illuminated visor mirror, passenger$50$50$50 
Interior ambient lighting$150 $150 
Large energy flow and fuel economy display$25$25$25 
LED headlights $1000$1000 
Outside temperature display$50$50$50 
Power-folding mirrors  $50 
Steering-linked headlights  $150 
Turn signals on or near mirrors$25$25$25 
Visor mirror, driver   $10
Visor mirror, passenger   $10
Xenon HID headlights$500   
Seats and Interior Trim 
Center armrest(s), second row$50$50$50 
Door sill trim plates$100$100$100 
Leather-wrapped steering wheel$150$150$150 
Manual height adjuster, driver seat   $50
Manual height adjuster, passenger seat$50$50$50 
Memory system, driver seat $200$200 
Power fore-aft adjuster, driver seat$100$100$100 
Power height adjuster, driver seat$100$100$100 
Power lumbar adjuster, driver seat$100$100$100 
Power recliner, driver seat$100$100$100 
Power tilt adjuster, driver seat$100$100$100 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200$200 
Transmission 
Steering-wheel-mounted transmission controls$100$100  
Total Value of Features$6,775$6,350$11,350$2,270
Value of Feature Adjustments$4,505$4,080$9,080$0
Value of Feature Adjustments-1534761,8040

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Specifications Comparison: Hyundai Ioniq vs. Kia Soul

Model Year20202010
ModelIoniqSoul
Body4dr Hatch4dr Hatch
Wheelbase106.3 in100.4 in
Length176.0 in161.6 in
Width71.7 in70.3 in
Height56.9 in63.4 in
Curb Weight2,997 lb.2,561 lb.
Fuel Capacity11.9 gal.12.7 gal.
Row 1 Headroom39.1 in40.2 in
Row 1 Shoulder Room56.1 in55.2 in
Row 1 Hip Room53.8 in53.3 in
Row 1 Legroom42.2 in42.1 in
Row 2 Headroom37.4 in39.6 in
Row 2 Shoulder Room55.0 in55.1 in
Row 2 Hip Room52.9 in52.7 in
Row 2 Legroom35.7 in39.0 in
Cargo Volume,
Minimum
26.5 ft319.3 ft3
Cargo Volume,
Maximum
0.0 ft353.4 ft3

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Option Package Details
Kia Soul +

Sunroof
FeatureValueRequested?
Sunroof900Yes
Fog lights125No
Total Requested90088%
Total Not Requested12512%
Special Edition Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Floor mats75Yes
Rear spoiler200Yes
Bodyside graphics0No
225/45R18 tires400No
Total Requested137577%
Total Not Requested40023%

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