Kia Forte Kia Forte 2013 Toyota Prius Prime Toyota Prius Prime 2018

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Kia Forte vs. Toyota Prius Prime Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Forte vs. Toyota Prius Prime Invoice Comparison

Lowest Total Price: $21,725

Kia Forte EX   
Difference: $2,219

Lowest Total Invoice: $20,515

Kia Forte EX   
Difference: $2,253

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  Down Payment Interest Rate Term
Model Year20132013201820182018
ModelForteFortePrius PrimePrius PrimePrius Prime
TrimEXSXPlusPremiumAdvanced
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Base Price $18,300 $19,800 $27,300 $29,000 $33,300
Base Invoice $17,430 $18,860 $26,209 $27,840 $31,968
Technology Package 1,900 1,800      
Sunroof 750 750      
Leather Package   1,000      
Floor mats     224 224 224
Technology Package 1,655 1,570      
Sunroof 655 655      
Leather Package   870      
Floor mats     139 139 139
Options (change) 2,650 3,550 224 224 224
Options (change) 2,310 3,095 139 139 139
Destination 775 775 920 920 920
Gas Tax 0 0 -4,500 -4,500 -4,500
Total Price $21,725 $24,125 $23,944 $25,644 $29,944
Total Invoice $20,515 $22,730 $22,768 $24,399 $28,527

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Kia Forte vs. Toyota Prius Prime

Lowest Adjusted Price and Invoice: Kia Forte EX
TrueDelta Adjusted Price Difference: $79
TrueDelta Adjusted Invoice Difference: $218
Model Year20132013201820182018
ModelForteFortePrius PrimePrius PrimePrius Prime
TrimEXSXPlusPremiumAdvanced
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Engine156hp I4173hp I495hp I4 PiH95hp I4 PiH95hp I4 PiH
TransmissionT6T6CVTCVTCVT
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6?, 10
Tire (rear if not all the same)205/55-16215/45-17195/65-15195/65-15195/65-15
Total Price$21,725$24,125$23,944$25,644$29,944
Adjustments for Features0-1,525-2,140-2,765-5,240
Feature-Adjusted Total Price$21,725$22,600$21,804$22,879$24,704
Cost Above Minimum$0$875$0$1,075$2,900
Total Invoice$20,515$22,730$22,768$24,399$28,527
Adjustments for Features0-1,437-2,035-2,631-4,992
Feature-Adjusted Total Invoice$20,515$21,293$20,733$21,768$23,535
Cost Above Minimum$0$778$0$1,035$2,802

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Features Comparison: Kia Forte vs. Toyota Prius Prime

Model Year20132013201820182018
ModelForteFortePrius PrimePrius PrimePrius Prime
TrimEXSXPlusPremiumAdvanced
Body4dr Hatch4dr Hatch4dr Hatch4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100   
CVT  $1000$1000$1000
FWD$0$0$0$0$0
Accessories 
Adaptive cruise control, all-speed  $850$850$850
Cruise control$150$150   
Heated steering wheel    $100
Remote climate control  $25$25$25
Semi-automated parking system    $500
Universal garage door opener    $100
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial  $200$200$200
Automatic braking, low-speed  $200$200$200
Backup collision intervention    $150
Blind spot warning system    $200
Cross-traffic warning, rear    $100
Forward collision warning  $200$200$200
Knee airbag, driver  $75$75$75
Lane departure prevention, steering-based  $200$200$200
Lane departure warning  $200$200$200
Obstacle detection, front    $150
Obstacle detection, rear    $250
Pedestrian detection  $50$50$50
Radar- or camera-based collision preparation system  $0$0$0
Seat cushion airbag, passenger  $75$75$75
Temporary spare tire$150$150   
Cargo Management 
Cargo mat  $40$40$40
Console with shifter$150$150   
Console without shifter  $150$150$150
Second-row low console  $100$100$100
Climate Control 
Ionizing air filtration$50$50   
Rain-sensing wipers    $175
Rear wiper$175$175   
Variable intermittent wipers$75$75$75$75 
Wiper de-icer $25   
Engine / Motor 
3.3 kW onboard charger  $0$0$0
9 kWh battery pack  $0$0$0
Automatic start / stop  $150$150$150
Exterior 
Active grille shutters  $0$0$0
Bright-finished exhaust tip(s) $25   
Rear spoiler$200$200   
Sunroof$900$900   
Infotainment 
App support  $0$0$0
Bluetooth audio streaming  $25$25$25
DVD-compatible player  $0$0$0
HD radio  $50$50$50
Larger infotainment display   $0$0
Siri Eyes Free support  $0$0$0
SMS text-to-speech reader  $25$25$25
Telematics service, such as OnStar    $200
Traffic + travel information  $25$25$25
Traffic information$25$25   
Wireless charging station   $75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200$200$200
Auto-dimming rearview mirror $150  $150
Automatic headlights$125$125 $125$125
Automatic-off headlights  $25  
Detailed driving style feedback  $100$100$100
Digital instruments  $0$0$0
Fog lights$125$125  $125
Head-up display (HUD)    $350
Heated mirrors  $25$25$25
Large energy flow and fuel economy display  $25$25$25
LED headlights  $1000$1000$1000
Power-folding mirrors$50$50   
Predictive driving advice   $0$0
Tachometer$75$75   
Seats and Interior Trim 
Heated front seats $200$200$200$200
Leather seating surfaces $900   
Leather-wrapped steering wheel $150   
Manual height adjuster, driver seat$50$50$50  
Metal pedals $75   
Power fore-aft adjuster, driver seat   $100$100
Power height adjuster, driver seat   $100$100
Power lumbar adjuster, driver seat   $100$100
Power recliner, driver seat   $100$100
Power tilt adjuster, driver seat   $100$100
Synthetic leather seating surfaces   $0$0
Suspension, Wheels, and Tires 
Electronic systems calibration selector  $200$200$200
Sport suspension (upgrade) $0   
Total Value of Features$3,400$4,925$5,540$6,165$8,640
Value of Feature Adjustments$0$1,525$2,140$2,765$5,240
Value of Feature Adjustments0-1,437-2,035-2,631-4,992

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Specifications Comparison: Kia Forte vs. Toyota Prius Prime

Model Year20132018
ModelFortePrius Prime
Body4dr Hatch4dr Hatch
Wheelbase104.3 in106.3 in
Length170.9 in182.9 in
Width69.9 in69.3 in
Height57.5 in57.9 in
Curb Weight2,782 lb.3,366 lb.
Fuel Capacity13.7 gal.11.3 gal.
Row 1 Headroom40.0 in39.4 in
Row 1 Shoulder Room55.7 in54.2 in
Row 1 Hip Room53.0 in53.7 in
Row 1 Legroom43.3 in43.2 in
Row 2 Headroom38.4 in37.2 in
Row 2 Shoulder Room54.7 in53.0 in
Row 2 Hip Room53.3 in51.6 in
Row 2 Legroom35.0 in33.4 in
Cargo Volume,
Minimum
19.4 ft319.8 ft3
Cargo Volume,
Maximum
0.0 ft30.0 ft3

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Option Package Details
Kia Forte EX

Technology Package
FeatureValueRequested?
Rearview camera200Yes
Navigation system600Yes
Automatic climate control, front200Yes
Automatic headlights100Yes
Fog lights125Yes
Upgraded instruments0No
Additional chrome trim0No
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Ionizing air filtration50No
Total Requested160097%
Total Not Requested503%

Option Package Details
Kia Forte SX

Technology Package
FeatureValueRequested?
Rearview camera200Yes
Navigation system600Yes
Automatic climate control, front200Yes
Additional chrome trim0No
Proximity key250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Ionizing air filtration50No
Total Requested137596%
Total Not Requested504%
Leather Package
FeatureValueRequested?
Leather seating surfaces900No
Heated front seats200Yes
Auto-dimming rearview mirror150Yes
Wiper de-icer25No
Total Requested35027%
Total Not Requested92573%

Option Package Details
Toyota Prius Prime Plus

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Prime Premium

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

Option Package Details
Toyota Prius Prime Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%

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