Many available options for this car give it a personal feel, for a new car to the USA it has already gained alot of after market support.
Unique among the boxy cars looks better than the Xb and not as out there as the cube.
5Star crash, 4Star rollover and a 10year 100k warrenty. Hyundai did wonders for KIA when they merged. The fit and finish have really come around in the past few years and greatly in the 2010 linups for both companies. Very responsive to customer needs.
The EPA estimates seem to be pretty accurate give or take for driving styles.
The base price in the 13teens and a well apointed car in the 15-16teens make It a great option to own over an expensive lease.