I find the car visually appealing.
The Soul is rated high in safety by NHTSA and includes a lot of extra safety features as standard equipment.
I was planning to buy a stripped down Soul, but for grins asked the dealer what a fully-equipped model would run. When he came back with the number, I was pleasantly surprised and bought the tricked out Exclaim model.
5-year bumper-to-bumper, and 10-year/100,000 mile powertrain. Considering I drive less than 7500 miles per year, I intend to get the full 10-year powertrain warranty.