Mercury Grand Marquis Mercury Grand Marquis 2010 Kia Rio Kia Rio 2013

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Mercury Grand Marquis vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Mercury Grand Marquis vs. Kia Rio Invoice Comparison

Lowest Total Price: $18,545

Kia Rio EX   
Difference: $12,440

Lowest Total Invoice: $17,637

Kia Rio EX   
Difference: $11,569

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020132013
ModelGrand MarquisRioRio
TrimLSEXSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $29,810 $16,500 $17,700
Base Invoice $28,070 $15,730 $16,870
Wood/leather-wrapped steering wheel 300    
Convenience Package   1,150  
Floor mats   95 95
Wood/leather-wrapped steering wheel 261    
Convenience Package   1,035  
Floor mats   72 72
Options (change) 300 1,245 95
Options (change) 261 1,107 72
Destination 875 800 800
Total Price $30,985 $18,545 $18,595
Total Invoice $29,206 $17,637 $17,742

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Mercury Grand Marquis dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Mercury Grand Marquis vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $12,120
TrueDelta Adjusted Invoice Difference: $11,212
Model Year201020132013
ModelGrand MarquisRioRio
TrimLSEXSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine224hp V8138hp I4138hp I4
TransmissionA4T6T6
DrivetrainRWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 4?, 6?, 6
Tire (rear if not all the same)225/60-17185/65-15205/45-17
Total Price$30,985$18,545$18,595
Adjustments for Features-4700-200
Feature-Adjusted Total Price$30,515$18,545$18,395
Cost Above Minimum$0$150$0
Total Invoice$29,206$17,637$17,742
Adjustments for Features-4430-191
Feature-Adjusted Total Invoice$28,763$17,637$17,551
Cost Above Minimum$0$86$0

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Features Comparison: Mercury Grand Marquis vs. Kia Rio

Model Year201020132013
ModelGrand MarquisRioRio
TrimLSEXSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed automatic$800  
6-speed manually-shiftable automatic $1100$1100
RWD$0  
FWD $0$0
Accessories 
Keyless entry keypad$50  
Tilt steering wheel, manual$150  
Tilt/telescoping steering wheel, manual $250$250
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats $0$0
Rearview camera $200$200
Side curtain airbags $350$350
Stability control $400$400
Temporary spare tire$150  
Vehicle health reports $0$0
Cargo Management 
Console with shifter $150$150
Climate Control 
Automatic climate control, front$200  
Interior air filter$0  
Exterior 
Bodyside moldings$75  
Bright-finished exhaust tip(s)  $25
Infotainment 
App support $0$0
Aux input $50$50
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
HD radio $50$50
Media drive, small $5$5
MP3-compatible player $50$50
Satellite radio $200$200
SMS text-to-speech reader $25$25
USB port $25$25
Voice control for external devices $0$0
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150  
Compass$0  
Cornering lights$50  
Outside temperature display$50  
Power-folding mirrors $50$50
Tachometer $75$75
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Center armrest(s), second row$50  
Folding second row seats $300$300
Leather seating surfaces$900  
Leather-wrapped steering wheel $150$150
Manual height adjuster, driver seat $50$50
Metal pedals  $75
Power fore-aft adjuster, driver seat$100  
Power fore-aft adjuster, passenger seat$100  
Power height adjuster, driver seat$100  
Power height adjuster, passenger seat$100  
Power lumbar adjuster, driver seat$100  
Power lumbar adjuster, passenger seat$100  
Power recliner, driver seat$100  
Power recliner, passenger seat$100  
Power tilt adjuster, driver seat$100  
Power tilt adjuster, passenger seat$100  
Soft-touch instrument panel (optional) $0$0
Wood/leather-wrapped steering wheel$150  
Suspension, Wheels, and Tires 
Rear air springs, auto-leveling$350  
Sport suspension (upgrade)  $0
Whitewall tires$0  
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$4,125$3,655$3,855
Value of Feature Adjustments$470$0$200
Value of Feature Adjustments-4430-191

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Specifications Comparison: Mercury Grand Marquis vs. Kia Rio

Model Year20102013
ModelGrand MarquisRio
Body4dr Sedan4dr Sedan
Wheelbase114.6 in101.2 in
Length212.0 in171.9 in
Width78.3 in67.7 in
Height58.3 in57.3 in
Curb Weight4,136 lb.2,404 lb.
Fuel Capacity19.0 gal.11.4 gal.
Row 1 Headroom39.5 in40.0 in
Row 1 Shoulder Room60.6 in53.1 in
Row 1 Hip Room57.4 in52.1 in
Row 1 Legroom41.6 in43.8 in
Row 2 Headroom37.8 in37.6 in
Row 2 Shoulder Room60.0 in52.1 in
Row 2 Hip Room56.1 in51.2 in
Row 2 Legroom38.0 in31.1 in
Cargo Volume20.6 ft313.7 ft3

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Option Package Details
Kia Rio EX

Convenience Package
FeatureValueRequested?
Illuminated visor mirror, driver40Yes
Illuminated visor mirror, passenger40Yes
Automatic headlights100Yes
Fog lights125Yes
Alloy wheels350Yes
Leather-wrapped steering wheel150Yes
Map lights25No
Turn signals on or near mirrors25No
Power-folding mirrors50No
Soft-touch instrument panel (optional)0No
Rearview camera200No
HD radio50No
Voice control for external devices0No
SMS text-to-speech reader25No
Vehicle health reports0No
911 assist25No
Bluetooth audio streaming25No
Media drive, small5No
App support0No
Total Requested80565%
Total Not Requested43035%

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See TrueDelta's information for all Mercury models.