Everything. The car, for being an economy car, has styling superior to all the other cars in its class.
Its clean look, as well as placement of all controls.
The car gets average fuel economy in its class, coming in at about 22 mpg city, 30 mpg highway, but it is well above most cars.
I paid $19,500 for a fully loaded Lancer GTS - easily beating what that could have cost me in a fully-loaded Civic (with less features).