One of the few true off-road vehicles available on the market, extremely capable in snow and difficult driving conditions, good towing performance
Excellent crash test results, the only off-road vehicle with top safety ratings in all categories (offset front, side, structural integrity and safety cage strength). Good brakes, VSC and handling.
My third Toyota. Overall have more than 10 years of driving experience in three different Toyotas and had absolutely ZERO problems - not a single failure.
Very affordable considering vehicle capabilities. The only two comparable (but still inferior) vehicles in the market (Jeep Wrangler Rubicon and Hummer H3) are at least $10,000 more expensive
In spite of being a very capable offroad vehicle, the ride is (relatively) smooth, and handling is responsive and precise. Much better than Jeep Wrangler, for example.