Toyota Prius v Toyota Prius v 2014 Ford Taurus Ford Taurus 2013

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Toyota Prius v vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Ford Taurus Invoice Comparison

Lowest Total Price: $36,855

Toyota Prius v Five   
Difference: $3,000

Lowest Total Invoice: $34,154

Toyota Prius v Five   
Difference: $2,496

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420132013
ModelPrius vTaurusTaurus
TrimFiveLimitedSHO
Body4dr Wagon4dr Sedan4dr Sedan
Base Price $30,395 $33,100 $39,300
Base Invoice $28,295 $30,535 $36,254
Advanced Technology Package 5,650    
Navigation system   795 795
Adaptive cruise control   1,195 1,195
Package 301A   2,700  
Rear spoiler   275  
Sunroof   995 995
Package 302A / 402A     3,000
Advanced Technology Package 5,049    
Navigation system   710 710
Adaptive cruise control   1,067 1,067
Package 301A   2,410  
Rear spoiler   245  
Sunroof   888 888
Package 302A / 402A     2,678
Options (change) 5,650 5,960 5,985
Options (change) 5,049 5,320 5,343
Destination 810 795 795
Total Price $36,855 $39,855 $46,080
Total Invoice $34,154 $36,650 $42,392

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Toyota Prius v vs. Ford Taurus

Lowest Adjusted Price and Invoice: Toyota Prius v Five
TrueDelta Adjusted Price Difference: $780
TrueDelta Adjusted Invoice Difference: $455
Model Year201420132013
ModelPrius vTaurusTaurus
TrimFiveLimitedSHO
Body4dr Wagon4dr Sedan4dr Sedan
Engine98hp I4 H288hp V6365hp V6
TransmissionCVTT6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)120, 8390, 12390, 12
Tire (rear if not all the same)215/50-17255/45-19255/45-19
Total Price$36,855$39,855$46,080
Adjustments for Features0-2,220-6,070
Feature-Adjusted Total Price$36,855$37,635$40,010
Cost Above Minimum$0$0$2,375
Total Invoice$34,154$36,650$42,392
Adjustments for Features0-2,041-5,584
Feature-Adjusted Total Invoice$34,154$34,609$36,808
Cost Above Minimum$0$0$2,199

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Features Comparison: Toyota Prius v vs. Ford Taurus

Model Year201420132013
ModelPrius vTaurusTaurus
TrimFiveLimitedSHO
Body4dr Wagon4dr Sedan4dr Sedan
Transmission and Drivetrain 
CVT$1000  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Heated steering wheel  $100
Keyless entry keypad $50$50
Power-adjustable pedals $125$125
Remote start $150$150
Semi-automated parking system$500 $500
Sunshade, rear, power  $225
Tilt/telescoping steering wheel, manual$250  
Tilt/telescoping steering wheel, power $350$350
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats$0  
Blind spot warning system $200$200
Cross-traffic warning, rear $100$100
Curve control $50$50
Forward collision warning $200$200
Knee airbag, driver$75  
Obstacle detection, front  $150
Obstacle detection, rear $250$250
Rollover sensor $50$50
Safety key $5$5
Torque vectoring, brake-based $100$100
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo net $40$40
Console with shifter $150$150
Console without shifter$150  
Climate Control 
Dual-zone climate control $125$125
Rain-sensing wipers  $175
Rear air vents $100$100
Rear wiper$175  
Variable intermittent wipers$75$75 
Engine / Motor 
Automatic start / stop$150  
Exterior 
Bright-finished exhaust tip(s) $25$25
Panoramic sunroof$1200  
Sunroof $900$900
Infotainment 
App support$0  
DVD-compatible player$0  
Navigation, turn-by-turn $25$25
SD Card slot $25$25
Surround sound $250$250
Telematics service, such as OnStar$200  
Voice control for external devices $0$0
Wi-Fi hotspot capability $0$0
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror $75$75
Auto-dimming headlights  $200
Compass $0$0
Digital instruments$0  
Fog lights$125  
Headlight washers$50  
Interior ambient lighting $150$150
Large color reconfigurable instrument cluster display $250$250
LED headlights$1000  
Tachometer $75$75
Xenon HID headlights  $500
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Door sill trim plates $100$100
Floor mats $75$75
Heated second row seats  $200
Leather seating surfaces $900$900
Leather-wrapped steering wheel  $150
Manual fore-aft adjuster, second row seats$75  
Manual height adjuster, driver seat$50  
Manual recliner, second row seats$75  
Memory system, driver seat $200$200
Metal pedals  $75
Power fore-aft adjuster, driver seat $100$100
Power fore-aft adjuster, passenger seat $100$100
Power height adjuster, driver seat $100$100
Power height adjuster, passenger seat $100$100
Power lumbar adjuster, passenger seat $100$100
Power recliner, driver seat $100$100
Power recliner, passenger seat $100$100
Power tilt adjuster, driver seat $100$100
Power tilt adjuster, passenger seat $100$100
Synthetic leather seating surfaces$0  
Synthetic suede inserts in leather seating surfaces  $0
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200  
Sport suspension (upgrade)  $0
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$5,425$7,645$11,495
Value of Feature Adjustments$0$2,220$6,070
Value of Feature Adjustments0-2,041-5,584

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Specifications Comparison: Toyota Prius v vs. Ford Taurus

Model Year20142013
ModelPrius vTaurus
Body4dr Wagon4dr Sedan
Wheelbase109.4 in112.9 in
Length181.7 in202.9 in
Width69.9 in76.2 in
Height62.0 in60.7 in
Curb Weight3,275 lb.3,970 lb.
Fuel Capacity11.9 gal.20.0 gal.
Row 1 Headroom39.6 in39.0 in
Row 1 Shoulder Room55.9 in57.9 in
Row 1 Hip Room53.5 in56.3 in
Row 1 Legroom41.3 in41.9 in
Row 2 Headroom38.6 in37.8 in
Row 2 Shoulder Room55.2 in56.9 in
Row 2 Hip Room53.5 in55.8 in
Row 2 Legroom35.9 in38.1 in
Cargo Volume,
Minimum
34.3 ft320.1 ft3
Cargo Volume,
Maximum
67.3 ft320.1 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Radar- or camera-based collision preparation system0Yes
Parking guidance system - active500Yes
JBL, 120W, 8 speakers350No
Total Requested95035%
Total Not Requested175065%

Option Package Details
Ford Taurus Limited

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200No
Total Requested45069%
Total Not Requested20031%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Total Requested675100%
Total Not Requested00%
Package 301A
FeatureValueRequested?
Tilt/telescoping steering wheel, power100No
Heated front seats200Yes
Cooled or ventilated front seats300No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Proximity key250Yes
HD radio50Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested50025%
Total Not Requested150075%

Option Package Details
Ford Taurus SHO

Adaptive cruise control
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0Yes
Forward collision alert200No
Total Requested45069%
Total Not Requested20031%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Total Requested675100%
Total Not Requested00%
Package 302A / 402A
FeatureValueRequested?
Heated second row seats200No
Rain-sensing wipers100No
Sunshade, rear, power225No
Obstacle detection, front150No
Heated steering wheel100No
Auto-dimming headlights200No
Parking guidance system - active500Yes
Heated front seats200Yes
Cooled or ventilated front seats300No
Surround sound250No
HD radio50Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested75026%
Total Not Requested217574%

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