Toyota Prius v Toyota Prius v 2016 Toyota Matrix Toyota Matrix 2010

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Toyota Prius v vs. Toyota Matrix Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Prius v vs. Toyota Matrix Invoice Comparison

Lowest Total Price: $23,270

Toyota Matrix S   
Difference: $11,904

Lowest Total Invoice: $20,971

Toyota Matrix S   
Difference: $11,686

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620102010
ModelPrius vMatrixMatrix
TrimFiveSXRS
Body4dr Wagon4dr Hatch4dr Hatch
Base Price $30,935 $18,610 $20,920
Base Invoice $28,798 $17,028 $19,141
Advanced Technology Package 3,335    
Ashtray and lighter (optional) 69 10 10
215/45WR17   880  
Navigation system   1,520 1,300
Cruise control   250  
Sunroof   890 890
Rear spoiler   200  
Sport Package   160  
Advanced Technology Package 2,988    
Ashtray and lighter (optional) 36 8 8
215/45WR17   704  
Navigation system   1,281 1,105
Cruise control   200  
Sunroof   712 712
Rear spoiler   160  
Sport Package   128  
Options (change) 3,404 3,910 2,200
Options (change) 3,024 3,193 1,825
Destination 835 750 750
Total Price $35,174 $23,270 $23,870
Total Invoice $32,657 $20,971 $21,716

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Prius v dealer quotes or Toyota Matrix dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Prius v vs. Toyota Matrix

Lowest Adjusted Price and Invoice: Toyota Matrix S
TrueDelta Adjusted Price Difference: $6,074
TrueDelta Adjusted Invoice Difference: $6,273
Model Year201620102010
ModelPrius vMatrixMatrix
TrimFiveSXRS
Body4dr Wagon4dr Hatch4dr Hatch
Engine98hp I4 H158hp I4158hp I4
TransmissionCVTM5M5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)120, 8?, 6?, 6
Tire (rear if not all the same)215/50-17215/45-17215/45-18
Total Price$35,174$23,270$23,870
Adjustments for Features-5,83000
Feature-Adjusted Total Price$29,344$23,270$23,870
Cost Above Minimum$0$0$600
Total Invoice$32,657$20,971$21,716
Adjustments for Features-5,41300
Feature-Adjusted Total Invoice$27,244$20,971$21,716
Cost Above Minimum$0$0$745

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Features Comparison: Toyota Prius v vs. Toyota Matrix

Model Year201620102010
ModelPrius vMatrixMatrix
TrimFiveSXRS
Body4dr Wagon4dr Hatch4dr Hatch
Transmission and Drivetrain 
CVT$1000  
5-speed manual $0$0
FWD$0$0$0
Accessories 
AC power outlet $100$100
Adaptive cruise control$600  
Cruise control $150$150
Proximity key$250  
Universal garage door opener$100  
Brakes, Airbags, and Other Safety 
Knee airbag, driver$75  
Lane departure warning$200  
Radar- or camera-based collision preparation system$0  
Rearview camera$200  
Cargo Management 
Console with shifter $150$150
Console without shifter$150  
Overhead sunglass holder$25  
Climate Control 
Automatic climate control, front$200  
Engine / Motor 
Automatic start / stop$150  
Exterior 
Panoramic sunroof$1200  
Sunroof $900$900
Infotainment 
App support$0  
Bluetooth audio streaming$25  
Bluetooth cell phone link$100  
DVD-compatible player$0  
HD radio$50  
Satellite radio$200  
Siri Eyes Free support$0  
SMS text-to-speech reader$25  
Telematics service, such as OnStar$200  
Traffic + travel information$25  
Traffic information $25$25
USB port$25  
Voice control for nav and audio$100  
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200  
Automatic headlights$125  
Digital instruments$0  
Heated mirrors$25  
Illuminated visor mirror, driver$50  
Illuminated visor mirror, passenger$50  
LED headlights$1000  
Tachometer $75$75
Trip computer$150  
Visor mirror, driver $10$10
Visor mirror, passenger $10$10
Seats and Interior Trim 
Center armrest(s), second row$50  
Folding passenger seat $150$150
Heated front seats$200  
Leather-wrapped steering wheel $150$150
Manual fore-aft adjuster, second row seats$75  
Manual height adjuster, driver seat $50$50
Manual recliner, second row seats$75  
Power fore-aft adjuster, driver seat$100  
Power height adjuster, driver seat$100  
Power lumbar adjuster, driver seat$100  
Power recliner, driver seat$100  
Power tilt adjuster, driver seat$100  
Synthetic leather seating surfaces$0  
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200  
Sport suspension (upgrade)  $0
Total Value of Features$7,600$1,770$1,770
Value of Feature Adjustments$5,830$0$0
Value of Feature Adjustments-5,41300

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Specifications Comparison: Toyota Prius v vs. Toyota Matrix

Model Year20162010
ModelPrius vMatrix
Body4dr Wagon4dr Hatch
Wheelbase109.4 in102.4 in
Length181.7 in171.9 in
Width69.9 in69.5 in
Height62.0 in61.4 in
Curb Weight3,275 lb.2,866 lb.
Fuel Capacity11.9 gal.13.2 gal.
Row 1 Headroom39.6 in40.5 in
Row 1 Shoulder Room55.9 in53.3 in
Row 1 Hip Room53.5 in52.3 in
Row 1 Legroom41.3 in41.6 in
Row 2 Headroom38.6 in39.3 in
Row 2 Shoulder Room55.2 in52.6 in
Row 2 Hip Room53.5 in43.7 in
Row 2 Legroom35.9 in36.2 in
Cargo Volume,
Minimum
34.3 ft319.8 ft3
Cargo Volume,
Maximum
67.3 ft361.5 ft3

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Option Package Details
Toyota Prius v Five

Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450No
Telematics service, such as OnStar200No
Panoramic sunroof1200No
Auto-dimming headlights200No
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
JBL, 120W, 8 speakers350No
Total Requested00%
Total Not Requested2600100%

Option Package Details
Toyota Matrix S

215/45WR17 tires
FeatureValueRequested?
215/45WR17 tires400No
Alloy wheels350Yes
Total Requested35047%
Total Not Requested40053%
Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Audio controls on steering wheel125Yes
Leather-wrapped steering wheel150No
Total Requested75083%
Total Not Requested15017%
Sunroof
FeatureValueRequested?
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Total Requested1050100%
Total Not Requested00%
Sport Package
FeatureValueRequested?
Sport front fascia (optional)0No
Sport rear fascia, e.g. diffuser (optional)0No
Total Requested0100%
Total Not Requested00%

Option Package Details
Toyota Matrix XRS

Navigation system
FeatureValueRequested?
Navigation system600Yes
Traffic information25Yes
Total Requested625100%
Total Not Requested00%
Sunroof
FeatureValueRequested?
Sunroof900Yes
Auto-dimming rearview mirror150Yes
Total Requested1050100%
Total Not Requested00%

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